AdGorilla Joins EIDR

Innovator to Leverage Universal ID in Targeted Advertising

Denver, CO, September 19, 2014. — SCTE Cable-Tec Expo 2014 — AdGorilla is the latest technology innovator to join the Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier for digital entertainment assets, including films and television episodes. EIDR is organized as a nonprofit industry association comprised of key stakeholders across the media industry—including content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

“AdGorilla is excited to join the EIDR organization as we continue to provide advanced advertising solutions to the cable and broadcast industry,” said Dan Ryan, CEO of AdGorilla. “AdGorilla’s unique linear and dynamic ADM solution can leverage the EIDR identifier using our Black Widow Spyder advanced advertising platform to provide our customers with the most robust, flexible and cost-effective advertising management tool on the market.”

“We’re delighted to add a real innovator in the advertising technology space,” stated Don Dulchinos, Executive Director of EIDR. “Targeted advertising, digital ad insertion and viewership measurement are key use cases that showcase the flexibility of EIDR in driving automation and efficiency through the digital video supply chain. EIDR is being defined in several advertising workflows in broadcast and cable, as well as being endorsed as a content identifier by major broadcast networks.”

The EIDR content identifier and related platform APIs, tools, and solutions, can be used efficiently by all actors of the digital video value chain. Advertising, multiplatform distribution, measurement and tracking, are only a few of the digital workflows that can be enhanced by EIDR identifiers. Interested parties are encouraged to visit to learn about other types of implementations and to express interest in participating.

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For further information, please contact Don Dulchinos:
Tel: +1-303-909-4598
Email: [email protected]

About EIDR
The Entertainment ID Registry Association (EIDR) is a nonprofit industry association that was founded by industry participants to meet a crucial need across the entertainment supply chain for universal identifiers for a broad array of audio visual objects. For more information, please visit

About AdGorilla
AdGorilla is a vertically integrated company focused on the advertising sales and video delivery market space. Its market leading next generation solution allows cable and broadcast operators to maximize their opportunities across the advertising and content landscape with the most flexible and technologically advanced approach to advertising insertion, alternative content replacement as well as digital television, with dedication to client focused needs as well effective ROI pricing. For more information, please visit