Amazon’s 2023 American biographical sports drama Air (EIDR ID: 10.5240/C668-CD01-C1D8-54E2-D6B6-Y; BB Media ID: 6b5aa84d1966079b4146e99338c881c8) is the 10 millionth EIDR alt ID registered.
BB Media, a subsidiary of Fabric, registered the 10 millionth ID.
Fabric is the industry-leading metadata solution for automating title data in M&E supply chains and fueling consumer content discovery across all screens. The company also registered the 6 millionth EIDR alt ID.
“This is a big selling point of the EIDR Registry,” said Hollie Choi, managing director of EIDR. “It’s an interoperable benefit, serving as a Rosetta Stone for all your other metadata. It’s a benefit for the entire industry.”
At the April 29 EIDR Annual Participant Meeting (APM) being hosted by NBCUniversal, Fabric CEO Rob Delf will share data behind the 10 millionth alt ID milestone in the presentation ”The Future of Fabric – Powering the Next Era of Media Operations.” This session unveils Fabric’s strategic vision for transforming media operations through data-driven intelligence, streamlined workflows and scalable technology. The presentation will outline how Fabric is enabling continuous revenue discovery and performance optimization across the media supply chain.
For more information about Fabric, visit www.FabricData.com.

