In early July, the Society of Motion Picture and Television Engineers (SMPTE) published new standards that bind Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to ... More
All posts by Guy Finley
New Asset ID Standards the ‘UPC Code’ for Media
EIDR Ready Initiative Announced
Branding initiative seeks to elevate awareness of companies that currently support EIDR ID’s throughout the media & entertainment supply chain Redwood City, California –... More
A Star is Born Becomes 1 Millionth Record in the EIDR Registry of Unique Content Identifiers
Warner Bros. Pictures’ Release of Classic Story Leverages Media Identifier TechnologyRedwood City, CA – The Entertainment ID Registry (EIDR), the global registry of unique cont... More
