--- title: Amazon’s ‘Air’ Becomes 10 Millionth EIDR Alt ID Via Fabric’s BB Media description: Amazon’s ‘Air’ Becomes 10 Millionth EIDR Alt ID Via Fabric’s BB Media image: https://www.eidr.org/hubfs/Amazons%20Air.png --- [Skip to content](https://www.eidr.org/blog/amazons-air-becomes-10-millionth-eidr-alt-id-via-fabrics-bb-media#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) May 28, 2026 5:41:27 PM # Amazon’s ‘Air’ Becomes 10 Millionth EIDR Alt ID Via Fabric’s BB Media [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.eidr.org/blog/amazons-air-becomes-10-millionth-eidr-alt-id-via-fabrics-bb-media) [envelope icon](mailto:?body=https://www.eidr.org/blog/amazons-air-becomes-10-millionth-eidr-alt-id-via-fabrics-bb-media)  This article was originally published on the EIDR website in April of 2025.  Amazon’s 2023 American biographical sports drama Air (EIDR ID: 10.5240/C668-CD01-C1D8-54E2-D6B6-Y; BB Media ID: [6b5aa84d1966079b4146e99338c881c8](https://www.streamdiscover.com/movie/6b5aa84d1966079b4146e99338c881c8)) is the 10 millionth EIDR alt ID registered. BB Media, a subsidiary of Fabric, registered the 10 millionth ID. Fabric is the industry-leading metadata solution for automating title data in M&E supply chains and fueling consumer content discovery across all screens. The company also registered the 6 millionth EIDR alt ID. “This is a big selling point of the EIDR Registry,” said Hollie Choi, managing director of EIDR. “It’s an interoperable benefit, serving as a Rosetta Stone for all your other metadata. It’s a benefit for the entire industry.” At the April 29 EIDR [Annual Participant Meeting](https://archive.eidr.org/conferences/2025-apm/) (APM) being hosted by NBCUniversal, Fabric CEO Rob Delf will share data behind the 10 millionth alt ID milestone in the presentation ”The Future of Fabric – Powering the Next Era of Media Operations.” This session unveils Fabric’s strategic vision for transforming media operations through data-driven intelligence, streamlined workflows and scalable technology. The presentation will outline how Fabric is enabling continuous revenue discovery and performance optimization across the media supply chain. For more information about Fabric, visit www.FabricData.com. ## Related posts [![](https://www.eidr.org/hs-fs/hubfs/Fabric.png?height=200&name=Fabric.png)](https://www.eidr.org/blog/eidr-apm-fabric-ceo-talks-eidr-milestone) ## [EIDR APM: Fabric CEO Talks EIDR Milestone](https://www.eidr.org/blog/eidr-apm-fabric-ceo-talks-eidr-milestone) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026 5:59:46 PM This article was originally published on the EIDR website in May of 2025. [Read more](https://www.eidr.org/blog/eidr-apm-fabric-ceo-talks-eidr-milestone) [![](https://www.eidr.org/hs-fs/hubfs/HUNGER%20GAMES%20SUNRISE.jpg?height=200&name=HUNGER%20GAMES%20SUNRISE.jpg)](https://www.eidr.org/blog/sunrise-on-the-reaping-gets-13-millionth-eidr-alt-id) ## [‘Sunrise on the Reaping’ Gets 13 Millionth EIDR Alt ID](https://www.eidr.org/blog/sunrise-on-the-reaping-gets-13-millionth-eidr-alt-id) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Jun 16, 2026 10:51:08 PM The Hunger Games: Sunrise on the Reaping, Lionsgate’s sixth installment in the franchise, hitting... [Read more](https://www.eidr.org/blog/sunrise-on-the-reaping-gets-13-millionth-eidr-alt-id) [![](https://www.eidr.org/hs-fs/hubfs/EES.png?height=200&name=EES.png)](https://www.eidr.org/blog/eidr-supports-oct.-22-entertainment-evolution-symposium) ## [EIDR Supports Oct. 22 Entertainment Evolution Symposium](https://www.eidr.org/blog/eidr-supports-oct.-22-entertainment-evolution-symposium) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026 6:45:15 PM This article was originally published on the EIDR website in September of 2025. 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