--- title: "EIDR APM Panel: Scaling Identity Without Breaking It" description: "EIDR APM Panel: Scaling Identity Without Breaking It" image: https://www.eidr.org/hubfs/EIDR%20APM%202026%20Graphic%202-2.png --- [Skip to content](https://www.eidr.org/blog/eidr-apm-panel-scaling-identity-without-breaking-it#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) May 28, 2026 7:16:45 PM # EIDR APM Panel: Scaling Identity Without Breaking It [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.eidr.org/blog/eidr-apm-panel-scaling-identity-without-breaking-it) [envelope icon](mailto:?body=https://www.eidr.org/blog/eidr-apm-panel-scaling-identity-without-breaking-it) This article was originally published on the EIDR website in April of 2026.  Over the past year, the Entertainment ID Registry (EIDR) has undertaken significant modernization efforts to strengthen its technical foundation. In the panel “Scaling Identity Without Breaking It: What’s Changing and Why It Matters” at the April 24 [Annual Participant Meeting](https://archive.eidr.org/events/), hosted by Google in Los Angeles, EIDR board members will discuss the rationale behind recent Registry changes, the evolution toward AI and machine learning-assisted processes, and the long-term strategy for ensuring scalability, precision, and cost sustainability. This discussion will focus on the “why” behind modernization, what has changed, and what it unlocks for the future of interoperable metadata. The panel discussion will include Ellen Goodridge, head of media management and distribution at Amazon MGM Studios; Ronda Haralson, senior director of title and library governance strategy at NBC Universal; Michael Kraskin, director of product management for XPERI; Mike Palmer, AVP of media management and advanced technology with Sinclair Broadcast; and Genevieve Standing, VP of global production, delivery, and metadata governance for Warner Bros. Discovery. To register for EIDR APM, click [here](https://www.eventbrite.com/e/eidr-annual-participant-meeting-2026-tickets-1980372851509?aff=oddtdtcreator). ## Related posts [![](https://www.eidr.org/hs-fs/hubfs/Amazons%20Air.png?height=200&name=Amazons%20Air.png)](https://www.eidr.org/blog/amazons-air-becomes-10-millionth-eidr-alt-id-via-fabrics-bb-media) ## [Amazon’s ‘Air’ Becomes 10 Millionth EIDR Alt ID Via Fabric’s BB Media](https://www.eidr.org/blog/amazons-air-becomes-10-millionth-eidr-alt-id-via-fabrics-bb-media) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026 5:41:27 PM This article was originally published on the EIDR website in April of 2025. [Read more](https://www.eidr.org/blog/amazons-air-becomes-10-millionth-eidr-alt-id-via-fabrics-bb-media) [![](https://www.eidr.org/hs-fs/hubfs/HUNGER%20GAMES%20SUNRISE.jpg?height=200&name=HUNGER%20GAMES%20SUNRISE.jpg)](https://www.eidr.org/blog/sunrise-on-the-reaping-gets-13-millionth-eidr-alt-id) ## [‘Sunrise on the Reaping’ Gets 13 Millionth EIDR Alt ID](https://www.eidr.org/blog/sunrise-on-the-reaping-gets-13-millionth-eidr-alt-id) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Jun 16, 2026 10:51:08 PM The Hunger Games: Sunrise on the Reaping, Lionsgate’s sixth installment in the franchise, hitting... [Read more](https://www.eidr.org/blog/sunrise-on-the-reaping-gets-13-millionth-eidr-alt-id) [![](https://www.eidr.org/hs-fs/hubfs/Quality%20In%20Quality%20Out-1.png?height=200&name=Quality%20In%20Quality%20Out-1.png)](https://www.eidr.org/blog/quality-in-quality-out-inside-eidrs-registry-enhancements) ## [Quality In: Quality Out Inside EIDR's Registry Enhancements](https://www.eidr.org/blog/quality-in-quality-out-inside-eidrs-registry-enhancements) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026 5:43:23 PM This article was originally published on the EIDR website in April of 2025. [Read more](https://www.eidr.org/blog/quality-in-quality-out-inside-eidrs-registry-enhancements) - [Our Work](https://www.eidr.org/our-work) - [Get Involved](https://www.eidr.org/join) - [About Us](https://www.eidr.org/organization) - [News](https://www.eidr.org/blog) - [Members](https://www.eidr.org/join) --- [linkedin-in icon](https://www.linkedin.com/company/eidr) [Contact Us](mailto:secretariat@eidr.org) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://eidr.org) Copyright © 2026, Entertainment ID Registry