--- title: EIDR Partners with IPTC on Content Provenance description: EIDR Partners with IPTC on Content Provenance image: https://www.eidr.org/hubfs/Designer.png --- [Skip to content](https://www.eidr.org/blog/eidr-partners-with-iptc-on-content-provenance#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) May 14, 2026, 8:24:25 AM # EIDR Partners with IPTC on Content Provenance [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.eidr.org/blog/eidr-partners-with-iptc-on-content-provenance) [envelope icon](mailto:?body=https://www.eidr.org/blog/eidr-partners-with-iptc-on-content-provenance) EIDR has established a formal liaison agreement with the International Press Telecommunications Council (IPTC [https://iptc.org/](https://iptc.org/) ) to work together on areas of common interest, including content authenticity and provenance issues, the groups announced.   The IPTC was established in 1965 by a group of news organizations including the Alliance Européenne des Agences de Presse (now NAA), FIEJ (now WAN), and the North American News Agencies (a joint committee of Associated Press, Canadian Press, and United Press International) to develop and promote efficient technical standards that improve the management and exchange of information between content providers, intermediaries, and consumers.   “In the Venn diagram of media, there is significant overlap between news and entertainment interests in descriptive metadata standards, globally-unique content identification, and media provenance and authenticity,” said Richard W. Kroon, EIDR’s director of technical operations. “By working together, we each benefit from the other’s efforts and can bring forth useful standards and practices that span the entire commercial media industry.   “Our hope here is to find common ground that can align our respective metadata standards to support seamless metadata management across the commercial media landscape.”     According to Brendan Quinn, IPTC’s managing director, “The IPTC has been working on media metadata for almost 50 years. After communicating informally with EIDR on standards interoperability since 2018 when we published the first version of our IPTC Video Metadata Hub standard, we are pleased to formalize the relationship with an official organizational liaison agreement.”   EIDR’s primary focus is managing globally unique, curated, and resolvable content identification (which applies equally to news and entertainment media), via the Emmy Award-winning EIDR Content ID, and content delivery services, via the EIDR Video Service ID. In support of this, EIDR is built upon and helps promulgate the MovieLabs [https://movielabs.com/md/](https://movielabs.com/md/) Digital Distribution Framework (MDDF), a suite of standards and specifications that address core aspects of digital distribution, including identification, metadata, avails, asset delivery, and reporting.   To help address the increased concerns regarding deep fakes and other inappropriate applications of artificial intelligence (AI) with the potential to disrupt the commercial media ecosystem, EIDR established a Content Provenance and Authenticity committee and established a formal liaison relationship with the Coalition for Content Provenance and Authenticity (C2PA [https://c2pa.org/](https://c2pa.org/) ). Naturally, this is also a significant concern for news media.   “With the IPTC Media Provenance Committee bringing C2PA provenance technology to the news industry, IPTC member organizations have a real interest in identifiers for media publishers and media content,” Quinn said. “We look forward to sharing ideas and best practices with the EIDR community, and to promoting our common needs to the media industry.”     References: IPTC: https://iptc.org/ https://c2pa.org/ C2PA: https://c2pa.org/ MDDF: https://movielabs.com/md/ The Brendan Quinn quotes were provided directly for this purpose ## Related posts [![](https://www.eidr.org/hs-fs/hubfs/C2PA.png?height=200&name=C2PA.png)](https://www.eidr.org/blog/eidr-apm-c2pa-looks-to-preserve-media-provenance-metadata) ## [EIDR APM: C2PA Looks to Preserve Media Provenance Metadata](https://www.eidr.org/blog/eidr-apm-c2pa-looks-to-preserve-media-provenance-metadata) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026, 5:45:26 PM This article was originally published on the EIDR website in May of 2025. [Read more](https://www.eidr.org/blog/eidr-apm-c2pa-looks-to-preserve-media-provenance-metadata) [![](https://www.eidr.org/hs-fs/hubfs/Opera%20on%20Video.png?height=200&name=Opera%20on%20Video.png)](https://www.eidr.org/blog/opera-on-video-eidr-partner-up) ## [Opera on Video, EIDR Partner Up](https://www.eidr.org/blog/opera-on-video-eidr-partner-up) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026, 5:30:48 PM This article was originally published on the EIDR website in April of 2025. [Read more](https://www.eidr.org/blog/opera-on-video-eidr-partner-up) [![](https://www.eidr.org/hs-fs/hubfs/PBS-EIDR.png?height=200&name=PBS-EIDR.png)](https://www.eidr.org/blog/pbs-byars-sargent-join-eidr-board) ## [PBS, Byars-Sargent, Join EIDR Board](https://www.eidr.org/blog/pbs-byars-sargent-join-eidr-board) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026, 6:30:37 PM This article was originally published on the EIDR website in August of 2025. [Read more](https://www.eidr.org/blog/pbs-byars-sargent-join-eidr-board) - [Our Work](https://www.eidr.org/our-work) - [Get Involved](https://www.eidr.org/join) - [About Us](https://www.eidr.org/organization) - [News](https://www.eidr.org/blog) - [Members](https://www.eidr.org/join) --- [linkedin-in icon](https://www.linkedin.com/company/eidr) [Contact Us](mailto:secretariat@eidr.org) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://eidr.org) Copyright © 2026, Entertainment ID Registry | [Privacy Policy](https://www.eidr.org/registry-privacy-policy)