--- title: EIDR Welcomes Provenance Authentication Firm SonicAI description: EIDR Welcomes Provenance Authentication Firm SonicAI image: https://www.eidr.org/hubfs/SonicAI.png --- [Skip to content](https://www.eidr.org/blog/eidr-welcomes-provenance-authentication-firm-sonicai#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) May 28, 2026, 6:22:26 PM # EIDR Welcomes Provenance Authentication Firm SonicAI [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.eidr.org/blog/eidr-welcomes-provenance-authentication-firm-sonicai) [envelope icon](mailto:?body=https://www.eidr.org/blog/eidr-welcomes-provenance-authentication-firm-sonicai) This article was originally published on the EIDR website in August of 2025.  London-based [SonicAI](https://www.sonicai.ai/), which provides next-generation, AI-powered audio verification for the media and entertainment industry, has become the latest company to join the ranks of the Entertainment ID Registry (EIDR). The company’s patented, AI-powered audio protection solution encodes audio content with a unique key, helping content owners across film, TV, music, social media, live performances, and podcasts protect their intellectual property. The company aims to become the universal standard for content protection and provenance authentication, with technology “capable of providing a single source of truth for all parties,” SonicAI states. ​The company has offices in Los Angeles and Sydney, and provides content owners the ability to have their IP encoded before distribution. SonicAI’s technology is also geared toward usage by generative AI companies searching for methods to protect and monetize digital output. Audio provenance uses include per-stream content verification in real time, encoding of re-recorded masters as proof of provenance, encoding of GenAI content to prove provenance, and metadata-based heat maps for consumption analytics. On the IP protection front, SonicAI can detect IP infringement by GenAI and uses blockchain for centralized rights management. ## Related posts [![](https://www.eidr.org/hs-fs/hubfs/EIDR%20Welcomes%20Provenance%20Authentication%20Firm%20SonicAI.png?height=200&name=EIDR%20Welcomes%20Provenance%20Authentication%20Firm%20SonicAI.png)](https://www.eidr.org/blog/eidr-welcomes-delta-as-new-member-1) ## [EIDR Welcomes Provenance Authentication Firm SonicAI](https://www.eidr.org/blog/eidr-welcomes-delta-as-new-member-1) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 14, 2026, 7:52:35 AM London-based SonicAI https://www.sonicai.ai , which provides next-generation, AI-powered audio... [Read more](https://www.eidr.org/blog/eidr-welcomes-delta-as-new-member-1) [![](https://www.eidr.org/hs-fs/hubfs/EIDR%20APM%202026%20Graphic%202-2.png?height=200&name=EIDR%20APM%202026%20Graphic%202-2.png)](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) ## [EIDR April 24 Annual Participant Meeting (APM) Theme: ‘Growing EIDR Together’](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026, 7:07:52 PM This article was originally published on the EIDR website in February of 2026. [Read more](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) [![](https://www.eidr.org/hs-fs/hubfs/AITP.jpg?height=200&name=AITP.jpg)](https://www.eidr.org/blog/choi-offers-ai-me-insights-at-aitp-event) ## [Choi Offers AI, M&E Insights at AITP Event](https://www.eidr.org/blog/choi-offers-ai-me-insights-at-aitp-event) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026, 6:49:25 PM This article was originally published on the EIDR website in November of 2025. 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