--- title: EIDR’s Choi Makes First OTT.X Appearance description: EIDR’s Choi Makes First OTT.X Appearance image: https://www.eidr.org/hubfs/EIDR%E2%80%99s%20Choi%20Makes%20First%20OTT.X%20Appearance.jpg --- [Skip to content](https://www.eidr.org/blog/eidrs-choi-makes-first-ott.x-appearance#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) May 14, 2026, 8:15:04 AM # EIDR’s Choi Makes First OTT.X Appearance [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.eidr.org/blog/eidrs-choi-makes-first-ott.x-appearance) [envelope icon](mailto:?body=https://www.eidr.org/blog/eidrs-choi-makes-first-ott.x-appearance) Hollie Choi, managing director of the Entertainment ID Registry (EIDR) and newly installed president of the home entertainment nonprofit trade association OTT.X, appeared for the first time as the head of OTT.X on Jan. 7 at the 2025 Consumer Electronics Show (CES).   Speaking at the OTT.X member breakfast at the Stirling Club in Las Vegas, Choi was interviewed by Craig Heiting, chief revenue officer of the AdGood Foundation, and shared how EIDR and OTT.X are complimentary to one another “There are more opportunities for collaboration because both organizations are focused on standards and efficiencies, along with the supply chain in general,” Choi said. Choi shared background on her previous work at Hollywood studios, what she’s learned as a woman in the technology industry and shared her goals for both EIDR and OTT.X as a “fractional executive.” “I want to grow OTT.X in a thoughtful way and make it a place where you can develop close relationships in this industry,” she said. Attendees at the event included representatives of networks platforms, digital retailers, content providers, producers, aggregators, service providers, digital technology companies, advertisers and others involved in the business of streaming and OTT. The event included research insights to set the stage for the industry for 2025 and a live OTT.X BUZZ session. ## Related posts [![](https://www.eidr.org/hs-fs/hubfs/pexels-negativespace-34123.jpg?height=200&name=pexels-negativespace-34123.jpg)](https://www.eidr.org/blog/rodriguez-joins-eidr-predicts-major-expansion) [EIDR](https://www.eidr.org/blog/tag/eidr) ## [Rodriguez Joins EIDR, Predicts Major Expansion](https://www.eidr.org/blog/rodriguez-joins-eidr-predicts-major-expansion) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Aug 26, 2026, 11:23:39 AM Jose Rodriguez, the manager of event operations and communications for OTT.X, has joined the... [Read more](https://www.eidr.org/blog/rodriguez-joins-eidr-predicts-major-expansion) [![](https://www.eidr.org/hs-fs/hubfs/data%20stock.jpg?height=200&name=data%20stock.jpg)](https://www.eidr.org/blog/kroon-offers-metadata-insights-during-ott.x-webinar) [Metadata](https://www.eidr.org/blog/tag/metadata), [Richard Kroon](https://www.eidr.org/blog/tag/richard-kroon) ## [Kroon Offers Metadata Insights During OTT.X Webinar](https://www.eidr.org/blog/kroon-offers-metadata-insights-during-ott.x-webinar) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Aug 24, 2026, 9:55:28 PM When people think metadata, they often think of cataloging. But according to Richard Kroon,... [Read more](https://www.eidr.org/blog/kroon-offers-metadata-insights-during-ott.x-webinar) [![](https://www.eidr.org/hs-fs/hubfs/OTT.X%20Webinars%20%E2%80%93%20Winning%20the%20Content%20Supply%20Chain%20with%20Better%20Metadata%20panel%20v2.png?height=200&name=OTT.X%20Webinars%20%E2%80%93%20Winning%20the%20Content%20Supply%20Chain%20with%20Better%20Metadata%20panel%20v2.png)](https://www.eidr.org/blog/kroon-to-share-metadata-insights-for-aug.-5-ott.x-webinar) [Streaming](https://www.eidr.org/blog/tag/streaming), [Metadata](https://www.eidr.org/blog/tag/metadata), [EIDR](https://www.eidr.org/blog/tag/eidr) ## [Kroon to Share Metadata Insights for Aug. 5 OTT.X Webinar](https://www.eidr.org/blog/kroon-to-share-metadata-insights-for-aug.-5-ott.x-webinar) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Jul 20, 2026, 7:10:06 PM Richard Kroon, technical director of the Entertainment ID Registry (EIDR), will be among those... 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