EIDR’s Choi Profiled in ‘Women to Watch’ Issue

 This article was originally published on the EIDR website in September of 2025. 

Hollie Choi, managing director of the Entertainment ID Registry (EIDR) and president and CEO of OTT.X, has been named as one of “Fifty Women to Watch in the Digital Entertainment Business” by Media Play News.

The issue profiles women who are expected to have the biggest impact on the industry in the upcoming year.

For Choi, the magazine notes her work with EIDR, guiding the organization as it “underpins transparency, trust and interoperability in content metadata.” In her new role as the president and CEO of OTT.X, Choi “has been reshaping the organization to bring together established companies, independent services, and emerging players to address shared challenges and unlock new opportunities,” the magazine wrote.

To read the profile on Choi, click here.