--- title: EIDR’s Choi Tackles Standardized Metadata at StreamTV Show description: EIDR’s Choi Tackles Standardized Metadata at StreamTV Show image: https://www.eidr.org/hubfs/StreamTV.png --- [Skip to content](https://www.eidr.org/blog/eidrs-choi-tackles-standardized-metadata-at-streamtv-show#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) Jun 13, 2026, 8:43:50 AM # EIDR’s Choi Tackles Standardized Metadata at StreamTV Show [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.eidr.org/blog/eidrs-choi-tackles-standardized-metadata-at-streamtv-show) [envelope icon](mailto:?body=https://www.eidr.org/blog/eidrs-choi-tackles-standardized-metadata-at-streamtv-show) Hollie Choi, managing director for the Entertainment ID Registry (EIDR), is set to present June 18 at the StreamTV Show [https://www.streamtvshow.com](https://www.streamtvshow.com) in Denver, participating in the panel “The Benefits of Standardizing: An Industry’s Approach to Standardizing Live Metadata.” The June 19 discussion will center around how streaming metadata still lacks the “shipping container” moment that revolutionized global logistics. Instead of a universal standard, content providers and distributors are stuck in a relentless cycle of data normalization and bespoke specifications. Choi and other panelists will discuss how collective alignment on a shared specification can finally bridge the gap for live and linear programming. “That ‘shipping container’ concept for metadata would allow for true standardization, and that starts with EIDR,” Choi said. Choi will be joined on stage by moderator Haywood Batchelor, partner engagement manager for YouTube; Steve Maher, TV partner engineering lead for YouTube; Alvaro Castillo, COO for Simply TV; and Damien Sanchez, VP of partner operations for NBCUniversal. StreamTV Show is geared toward everyone in the streaming TV industry, bringing together executives, content leaders, technology innovators, advertisers, and distributors shaping what's next across streaming. It’s held June 16-19 at the Gaylord Rockies Resort in Denver, where attendees can meet new partners, strengthen relationships, and stay ahead of the trends transforming streaming. To register, click here [https://www.streamtvshow.com/streamtvshowcom/register](https://www.streamtvshow.com/streamtvshowcom/register) . ## Related posts [![StreamTV Show Hollie Choi Metadata](https://www.eidr.org/hs-fs/hubfs/StreamTV2026-9.jpg?height=200&name=StreamTV2026-9.jpg)](https://www.eidr.org/blog/eidrs-choi-talks-standardized-metadata-at-streamtv-show) [EIDR](https://www.eidr.org/blog/tag/eidr), [Hollie Choi](https://www.eidr.org/blog/tag/hollie-choi), [StreamTV Show](https://www.eidr.org/blog/tag/streamtv-show) ## [EIDR’s Choi Talks Standardized Metadata at StreamTV Show](https://www.eidr.org/blog/eidrs-choi-talks-standardized-metadata-at-streamtv-show) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Jul 25, 2026, 1:30:43 PM At the June StreamTV Show in Denver, Hollie Choi, managing director for the Entertainment ID... [Read more](https://www.eidr.org/blog/eidrs-choi-talks-standardized-metadata-at-streamtv-show) [![](https://www.eidr.org/hs-fs/hubfs/EIDR%20Focuses%20on%20Growing%20the%20Registry%20in%20the%20Year%20Ahead.png?height=200&name=EIDR%20Focuses%20on%20Growing%20the%20Registry%20in%20the%20Year%20Ahead.png)](https://www.eidr.org/blog/afi-joins-eidr-to-strengthen-global-film-identification-and-tracking) ## [AFI Joins EIDR to Strengthen Global Film Identification and Tracking](https://www.eidr.org/blog/afi-joins-eidr-to-strengthen-global-film-identification-and-tracking) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 8, 2026, 4:00:22 PM The American Film Institute (AFI), the nonprofit educational arts organization dedicated to... [Read more](https://www.eidr.org/blog/afi-joins-eidr-to-strengthen-global-film-identification-and-tracking) [![](https://www.eidr.org/hs-fs/hubfs/Gracenote%20CTO-%20AI-Driven%20Metadata%20Revolutionizes%20Content%20Discovery.jpg?height=200&name=Gracenote%20CTO-%20AI-Driven%20Metadata%20Revolutionizes%20Content%20Discovery.jpg)](https://www.eidr.org/blog/eidrs-next-chapter-scaling-identity-for-the-future-of-media-metadata) ## [EIDR’s Next Chapter: Scaling Identity for the Future of Media Metadata](https://www.eidr.org/blog/eidrs-next-chapter-scaling-identity-for-the-future-of-media-metadata) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 8, 2026, 3:58:51 PM This article was originally published on the EIDR website in April of 2026. Over the past year, the... 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