--- title: "EIDR’s Next Chapter: Scaling Identity for the Future of Media Metadata" description: "EIDR’s Next Chapter: Scaling Identity for the Future of Media Metadata" image: https://www.eidr.org/hubfs/Gracenote%20CTO-%20AI-Driven%20Metadata%20Revolutionizes%20Content%20Discovery.jpg --- [Skip to content](https://www.eidr.org/blog/eidrs-next-chapter-scaling-identity-for-the-future-of-media-metadata#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) May 8, 2026 3:58:51 PM # EIDR’s Next Chapter: Scaling Identity for the Future of Media Metadata [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.eidr.org/blog/eidrs-next-chapter-scaling-identity-for-the-future-of-media-metadata) [envelope icon](mailto:?body=https://www.eidr.org/blog/eidrs-next-chapter-scaling-identity-for-the-future-of-media-metadata)  This article was originally published on the EIDR website in April of 2026.  Over the past year, the Entertainment ID Registry (EIDR) has undertaken significant modernization efforts to strengthen its technical foundation. In the panel “Scaling Identity Without Breaking It: What’s Changing and Why It Matters” at the April 24 Annual Participant Meeting [https://www.eidr.org/events/](https://www.eidr.org/events/) , hosted by Google in Los Angeles, EIDR board members will discuss the rationale behind recent Registry changes, the evolution toward AI and machine learning assisted processes, and the long-term strategy for ensuring scalability, precision, and cost sustainability. This discussion will focus on the “why” behind modernization, what has changed, and what it unlocks for the future of interoperable metadata. The panel discussion will include Ellen Goodridge, head of media management and distribution at Amazon MGM Studios; Ronda Haralson, senior director of title and library governance strategy at NBC Universal; Michael Kraskin, director of product management for XPERI; Mike Palmer, AVP of media management and advanced technology with Sinclair Broadcast; and Genevieve Standing, VP of global production, delivery, and metadata governance for Warner Bros. Discovery. ## Related posts [![](https://www.eidr.org/hs-fs/hubfs/StreamTV.png?height=200&name=StreamTV.png)](https://www.eidr.org/blog/eidrs-choi-tackles-standardized-metadata-at-streamtv-show) ## [EIDR’s Choi Tackles Standardized Metadata at StreamTV Show](https://www.eidr.org/blog/eidrs-choi-tackles-standardized-metadata-at-streamtv-show) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Jun 13, 2026 8:43:50 AM Hollie Choi, managing director for the Entertainment ID Registry (EIDR), is set to present June 18... [Read more](https://www.eidr.org/blog/eidrs-choi-tackles-standardized-metadata-at-streamtv-show) [![](https://www.eidr.org/hs-fs/hubfs/EIDR%20APM%202026%20Graphic%202-2.png?height=200&name=EIDR%20APM%202026%20Graphic%202-2.png)](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) ## [EIDR April 24 Annual Participant Meeting (APM) Theme: ‘Growing EIDR Together’](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026 7:07:52 PM This article was originally published on the EIDR website in February of 2026. [Read more](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) [![](https://www.eidr.org/hs-fs/hubfs/New%20EIDR%20Member%20SymphonyAI%20Sees%20Bright%20AI%20Future.png?height=200&name=New%20EIDR%20Member%20SymphonyAI%20Sees%20Bright%20AI%20Future.png)](https://www.eidr.org/blog/new-eidr-member-symphonyai-sees-bright-ai-future) ## [New EIDR Member SymphonyAI Sees Bright AI Future](https://www.eidr.org/blog/new-eidr-member-symphonyai-sees-bright-ai-future) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026 5:39:26 PM This article was originally published on the EIDR website in April of 2025. Palo Alto, Calif.-based... [Read more](https://www.eidr.org/blog/new-eidr-member-symphonyai-sees-bright-ai-future) - [Our Work](https://www.eidr.org/our-work) - [Get Involved](https://www.eidr.org/join) - [About Us](https://www.eidr.org/organization) - [News](https://www.eidr.org/blog) - [Members](https://www.eidr.org/join) --- [linkedin-in icon](https://www.linkedin.com/company/eidr) [Contact Us](mailto:secretariat@eidr.org) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://eidr.org) Copyright © 2026, Entertainment ID Registry