--- title: The InsEIDR description: EIDR, The Universal Media Identifier is used by the biggest media and entertainment companies in the world to register and identify content. --- [Skip to content](https://www.eidr.org/blog/page/1#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - 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[Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) # The InsEIDR [![](https://www.eidr.org/hubfs/DOI%20DINNER%20PIC%20FOR%20EIDR.jpg)](https://www.eidr.org/blog/doi-foundation-remembers-managing-agent-jonathan-clark) ## [DOI Foundation Remembers Managing Agent Jonathan Clark](https://www.eidr.org/blog/doi-foundation-remembers-managing-agent-jonathan-clark) Sep 21, 2026, 2:53:58 PM During an annual meeting in Rome Sept. 15-17, members of the DOI Foundation, the nonprofit group tha... [Read more](https://www.eidr.org/blog/doi-foundation-remembers-managing-agent-jonathan-clark) [![DAMA Days 2026](https://www.eidr.org/hubfs/DAMA%20LA%2026.png)](https://www.eidr.org/blog/eidrs-kroon-to-share-data-curation-ai-insights-at-dama-days) ## [EIDR’s Kroon to Share Data Curation, AI Insights at DAMA Days](https://www.eidr.org/blog/eidrs-kroon-to-share-data-curation-ai-insights-at-dama-days) Sep 21, 2026, 2:30:57 PM Richard Kroon, senior director of technical operations with the Entertainment ID Registry (EIDR), wi... [Read more](https://www.eidr.org/blog/eidrs-kroon-to-share-data-curation-ai-insights-at-dama-days) [![](https://www.eidr.org/hubfs/baseball.jpg)](https://www.eidr.org/blog/eidr-calls-for-comment-on-live-sports-approach) ## [EIDR Calls for Comment on Live Sports Approach](https://www.eidr.org/blog/eidr-calls-for-comment-on-live-sports-approach) Sep 17, 2026, 6:03:15 PM After a year and a half of work, the Entertainment ID Registry (EIDR) is close to a recommended appr... [Read more](https://www.eidr.org/blog/eidr-calls-for-comment-on-live-sports-approach) [![](https://www.eidr.org/hubfs/pexels-ompot-British.jpg)](https://www.eidr.org/blog/the-small-screen-for-small-people) ## [The Small Screen for Small People](https://www.eidr.org/blog/the-small-screen-for-small-people) Sep 17, 2026, 12:21:27 AM [Read more](https://www.eidr.org/blog/the-small-screen-for-small-people) [![](https://www.eidr.org/hubfs/RECORDS%20ANCESTRY-1.png)](https://www.eidr.org/blog/eidr-upgrades-records-ancestry-interface) ## [EIDR Upgrades Records Ancestry Interface](https://www.eidr.org/blog/eidr-upgrades-records-ancestry-interface) Aug 26, 2026, 1:14:00 PM Constantly on the hunt for ways to upgrade how users interact with its records, the Entertainment ID... [Read more](https://www.eidr.org/blog/eidr-upgrades-records-ancestry-interface) [![](https://www.eidr.org/hubfs/pexels-negativespace-34123.jpg)](https://www.eidr.org/blog/rodriguez-joins-eidr-predicts-major-expansion) ## [Rodriguez Joins EIDR, Predicts Major Expansion](https://www.eidr.org/blog/rodriguez-joins-eidr-predicts-major-expansion) Aug 26, 2026, 11:23:39 AM Jose Rodriguez, the manager of event operations and communications for OTT.X, has joined the Enterta... [Read more](https://www.eidr.org/blog/rodriguez-joins-eidr-predicts-major-expansion) [![](https://www.eidr.org/hubfs/data%20stock.jpg)](https://www.eidr.org/blog/kroon-offers-metadata-insights-during-ott.x-webinar) ## [Kroon Offers Metadata Insights During OTT.X Webinar](https://www.eidr.org/blog/kroon-offers-metadata-insights-during-ott.x-webinar) Aug 24, 2026, 9:55:28 PM When people think metadata, they often think of cataloging. But according to Richard Kroon, technica... [Read more](https://www.eidr.org/blog/kroon-offers-metadata-insights-during-ott.x-webinar) [![](https://www.eidr.org/hubfs/Globe.jpg)](https://www.eidr.org/blog/you-always-remember-your-first-movie) ## [You Always Remember Your First (Movie)](https://www.eidr.org/blog/you-always-remember-your-first-movie) Aug 18, 2026, 4:16:08 PM Everyone remembers their first. First kiss. First car. First job. First movie that scared you so bad... [Read more](https://www.eidr.org/blog/you-always-remember-your-first-movie) [![MyCont-ent](https://www.eidr.org/hubfs/Screenshot%202026-07-29%20at%202.14.53%20PM.png)](https://www.eidr.org/blog/dubai-agency-mycont-ent-joins-eidr) ## [Dubai Agency MyCont-ent Joins EIDR](https://www.eidr.org/blog/dubai-agency-mycont-ent-joins-eidr) Jul 29, 2026, 5:19:22 PM Dubai-based digital agency MyCont-ent has joined the Entertainment ID Registry (EIDR), bringing yet ... [Read more](https://www.eidr.org/blog/dubai-agency-mycont-ent-joins-eidr) [![](https://www.eidr.org/hubfs/shutterstock_2715167909.jpg)](https://www.eidr.org/blog/sonicorigin-scores-world-changing-ideas-award) ## [SonicOrigin Scores World Changing Ideas Award](https://www.eidr.org/blog/sonicorigin-scores-world-changing-ideas-award) Jul 28, 2026, 10:37:32 AM Content provenance specialist SonicOrigin has won a World Changing Ideas Award from business media o... 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