--- title: The InsEIDR (3) description: EIDR, The Universal Media Identifier is used by the biggest media and entertainment companies in the world to register and identify content. (3) --- [Skip to content](https://www.eidr.org/blog/page/3#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) # The InsEIDR [![](https://www.eidr.org/hubfs/EIDR%20APM%20AMPERE.png)](https://www.eidr.org/blog/ampere-analysiss-black-details-need-for-eidr) ## [Ampere Analysis’s Black Details Need for EIDR](https://www.eidr.org/blog/ampere-analysiss-black-details-need-for-eidr) Jun 13, 2026, 8:42:08 AM PLAYA VISTA, Calif. — Ampere Analysis tracks movie and TV titles across SVOD and AVOD catalogues, al... [Read more](https://www.eidr.org/blog/ampere-analysiss-black-details-need-for-eidr) [![](https://www.eidr.org/hubfs/DOI%20SCAM.jpg)](https://www.eidr.org/blog/dodgy-fake-made-up-eidr-keeps-a-wary-eye-on-doi-scams) ## [‘Dodgy,’ ‘Fake,’ ‘Made Up’: EIDR Keeps a Wary Eye on DOI Scams](https://www.eidr.org/blog/dodgy-fake-made-up-eidr-keeps-a-wary-eye-on-doi-scams) Jun 13, 2026, 8:40:28 AM The Entertainment ID Registry (EIDR) is in the business of unique identifiers and content authentici... [Read more](https://www.eidr.org/blog/dodgy-fake-made-up-eidr-keeps-a-wary-eye-on-doi-scams) [![](https://www.eidr.org/hubfs/EIDR%20WEBSITE-1.jpg)](https://www.eidr.org/blog/eidr-debuts-new-website) ## [EIDR Debuts New Website](https://www.eidr.org/blog/eidr-debuts-new-website) May 28, 2026, 7:28:19 PM PLAYA VISTA, Calif. — When managing director Hollie Choi first joined the Entertainment ID Registry ... [Read more](https://www.eidr.org/blog/eidr-debuts-new-website) [![](https://www.eidr.org/hubfs/EIDR%20APM%20AI%20PREDICATION-1.jpeg)](https://www.eidr.org/blog/eidr-apm-can-ai-traffic-predict-box-office-results) ## [EIDR APM: Can AI Traffic Predict Box Office Results?](https://www.eidr.org/blog/eidr-apm-can-ai-traffic-predict-box-office-results) May 28, 2026, 7:26:58 PM PLAYA VISTA, Calif. — Pre-sales, historical data, audience surveys, social media and sentiment analy... [Read more](https://www.eidr.org/blog/eidr-apm-can-ai-traffic-predict-box-office-results) [![](https://www.eidr.org/hubfs/EIDR%20LEAD%20STORY-1.jpg)](https://www.eidr.org/blog/eidr-apm-growing-eidr-everywhere) ## [EIDR APM: Growing EIDR Everywhere](https://www.eidr.org/blog/eidr-apm-growing-eidr-everywhere) May 28, 2026, 7:25:46 PM PLAYA VISTA, Calif. — “Growing EIDR Together” was the theme of this year’s EIDR Annual Participant M... [Read more](https://www.eidr.org/blog/eidr-apm-growing-eidr-everywhere) [![](https://www.eidr.org/hubfs/TVREBOOT.jpg)](https://www.eidr.org/blog/make-it-again-sam) ## [Make it Again, Sam](https://www.eidr.org/blog/make-it-again-sam) May 28, 2026, 7:23:40 PM For as long as there has been television, there has been the temptation to do it again. [Read more](https://www.eidr.org/blog/make-it-again-sam) [![EIDR Modernizes Deduplication Efforts](https://www.eidr.org/hubfs/Deduplication%20Modernization-1.jpg)](https://www.eidr.org/blog/eidr-modernizes-deduplication-efforts-2) ## [EIDR Modernizes Deduplication Efforts](https://www.eidr.org/blog/eidr-modernizes-deduplication-efforts-2) May 28, 2026, 7:19:35 PM This article was originally published on the EIDR website in April of 2026. For more than 15 years, ... [Read more](https://www.eidr.org/blog/eidr-modernizes-deduplication-efforts-2) [![](https://www.eidr.org/hubfs/EIDR%20APM%202026%20Graphic%202-2.png)](https://www.eidr.org/blog/eidr-apm-panel-scaling-identity-without-breaking-it) ## [EIDR APM Panel: Scaling Identity Without Breaking It](https://www.eidr.org/blog/eidr-apm-panel-scaling-identity-without-breaking-it) May 28, 2026, 7:16:45 PM This article was originally published on the EIDR website in April of 2026. [Read more](https://www.eidr.org/blog/eidr-apm-panel-scaling-identity-without-breaking-it) [![](https://www.eidr.org/hubfs/maint%20sched.jpg)](https://www.eidr.org/blog/eidr-maintenance-schedule) ## [EIDR Maintenance Schedule](https://www.eidr.org/blog/eidr-maintenance-schedule) May 28, 2026, 7:15:07 PM This article was originally published on the EIDR website in March of 2026. [Read more](https://www.eidr.org/blog/eidr-maintenance-schedule) [![](https://www.eidr.org/hubfs/EIDR%20APM%202026%20Graphic%202-2.png)](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) ## [EIDR April 24 Annual Participant Meeting (APM) Theme: ‘Growing EIDR Together’](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) May 28, 2026, 7:07:52 PM This article was originally published on the EIDR website in February of 2026. 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