--- title: The InsEIDR (8) description: EIDR, The Universal Media Identifier is used by the biggest media and entertainment companies in the world to register and identify content. (8) --- [Skip to content](https://www.eidr.org/blog/page/8#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) # The InsEIDR [![](https://www.eidr.org/hubfs/EIDR%E2%80%99s%20Choi%20Makes%20First%20OTT.X%20Appearance.jpg)](https://www.eidr.org/blog/eidrs-choi-makes-first-ott.x-appearance) ## [EIDR’s Choi Makes First OTT.X Appearance](https://www.eidr.org/blog/eidrs-choi-makes-first-ott.x-appearance) May 14, 2026, 8:15:04 AM Hollie Choi, managing director of the Entertainment ID Registry (EIDR) and newly installed president... [Read more](https://www.eidr.org/blog/eidrs-choi-makes-first-ott.x-appearance) [![](https://www.eidr.org/hubfs/Meta%20Joins%20EIDR.png)](https://www.eidr.org/blog/meta-joins-eidr) ## [Meta Joins EIDR](https://www.eidr.org/blog/meta-joins-eidr) May 14, 2026, 7:54:50 AM This article was originally published on the EIDR website in March of 2026. Multinational technology... [Read more](https://www.eidr.org/blog/meta-joins-eidr) [![](https://www.eidr.org/hubfs/EIDR%20Welcomes%20Provenance%20Authentication%20Firm%20SonicAI.png)](https://www.eidr.org/blog/eidr-welcomes-delta-as-new-member-1) ## [EIDR Welcomes Provenance Authentication Firm SonicAI](https://www.eidr.org/blog/eidr-welcomes-delta-as-new-member-1) May 14, 2026, 7:52:35 AM London-based SonicAI https://www.sonicai.ai , which provides next-generation, AI-powered audio verif... [Read more](https://www.eidr.org/blog/eidr-welcomes-delta-as-new-member-1) [![](https://www.eidr.org/hubfs/EIDR%20Wants%20to%20Meet%20YOU%20at%20IBC.png)](https://www.eidr.org/blog/eidr-wants-to-meet-you-at-ibc-2025) ## [EIDR Wants to Meet You at IBC 2025](https://www.eidr.org/blog/eidr-wants-to-meet-you-at-ibc-2025) May 14, 2026, 7:48:25 AM Hollie Choi, managing director of the Entertainment ID Registry (EIDR), will be attending the 2025 I... [Read more](https://www.eidr.org/blog/eidr-wants-to-meet-you-at-ibc-2025) [![](https://www.eidr.org/hubfs/Delta%20Joins%20EIDR.jpg)](https://www.eidr.org/blog/eidr-welcomes-delta-as-new-member) ## [EIDR Welcomes Delta as New Member](https://www.eidr.org/blog/eidr-welcomes-delta-as-new-member) May 14, 2026, 7:45:04 AM This article was originally published on the EIDR website in June of 2025. The Entertainment ID Regi... [Read more](https://www.eidr.org/blog/eidr-welcomes-delta-as-new-member) [![](https://www.eidr.org/hubfs/SportsDataIO%20Joins%20EIDR.png)](https://www.eidr.org/blog/sportsdataio-joins-eidr) ## [SportsDataIO Joins EIDR](https://www.eidr.org/blog/sportsdataio-joins-eidr) May 14, 2026, 7:41:18 AM This article was originally published on the EIDR website in September of 2025. Conshohocken, Penn. ... [Read more](https://www.eidr.org/blog/sportsdataio-joins-eidr) [![](https://www.eidr.org/hubfs/European-Union-U.S.-Data-Privacy-Framework.jpg)](https://www.eidr.org/blog/eidr-certifies-with-eu-u.s.-data-privacy-framework) ## [EIDR Certifies with EU-U.S. Data Privacy Framework](https://www.eidr.org/blog/eidr-certifies-with-eu-u.s.-data-privacy-framework) May 8, 2026, 4:10:25 PM The Entertainment ID Registry (EIDR) has been certified with the EU-U.S. Data Privacy Framework (EU-... [Read more](https://www.eidr.org/blog/eidr-certifies-with-eu-u.s.-data-privacy-framework) [![](https://www.eidr.org/hubfs/EIDR%20Focuses%20on%20Growing%20the%20Registry%20in%20the%20Year%20Ahead.png)](https://www.eidr.org/blog/afi-joins-eidr-to-strengthen-global-film-identification-and-tracking) ## [AFI Joins EIDR to Strengthen Global Film Identification and Tracking](https://www.eidr.org/blog/afi-joins-eidr-to-strengthen-global-film-identification-and-tracking) May 8, 2026, 4:00:22 PM The American Film Institute (AFI), the nonprofit educational arts organization dedicated to preservi... [Read more](https://www.eidr.org/blog/afi-joins-eidr-to-strengthen-global-film-identification-and-tracking) [![](https://www.eidr.org/hubfs/Gracenote%20CTO-%20AI-Driven%20Metadata%20Revolutionizes%20Content%20Discovery.jpg)](https://www.eidr.org/blog/eidrs-next-chapter-scaling-identity-for-the-future-of-media-metadata) ## [EIDR’s Next Chapter: Scaling Identity for the Future of Media Metadata](https://www.eidr.org/blog/eidrs-next-chapter-scaling-identity-for-the-future-of-media-metadata) May 8, 2026, 3:58:51 PM This article was originally published on the EIDR website in April of 2026. Over the past year, the ... [Read more](https://www.eidr.org/blog/eidrs-next-chapter-scaling-identity-for-the-future-of-media-metadata) [![](https://www.eidr.org/hubfs/shutterstock_189544340.jpg)](https://www.eidr.org/blog/eidr-in-2026-growing-the-registry-through-innovation-and-data-quality) ## [EIDR in 2026: Growing the Registry Through Innovation and Data Quality](https://www.eidr.org/blog/eidr-in-2026-growing-the-registry-through-innovation-and-data-quality) Apr 30, 2026, 6:59:23 AM This article was originally published on the EIDR website in February of 2026. EIDR Focuses on Growi... 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