--- title: SonicOrigin CEO to Talk Emerging Media Trust Layer at EIDR APM description: SonicOrigin CEO Talks Emerging Media Trust Layer EIDR APM image: https://www.eidr.org/hubfs/SonicOriginAPM.jpg --- [Skip to content](https://www.eidr.org/blog/sonicorigin-ceo-to-talk-emerging-media-trust-layer-at-eidr-apm#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) Apr 17, 2026, 8:52:38 PM # SonicOrigin CEO to Talk Emerging Media Trust Layer at EIDR APM [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.eidr.org/blog/sonicorigin-ceo-to-talk-emerging-media-trust-layer-at-eidr-apm) [envelope icon](mailto:?body=https://www.eidr.org/blog/sonicorigin-ceo-to-talk-emerging-media-trust-layer-at-eidr-apm)  This article was originally published on the EIDR website in March of 2026.  At the April 24 [EIDR Annual Participant Meeting](https://www.eidr.org/events/) hosted by Google in Los Angeles, Marc Gray, CEO of [SonicOrigin](https://sonicorigin.com/), will discuss how growing the EIDR registry will increasingly depend on attaching verifiable credentials to every piece of media content and its derivatives, not just the original asset. Gray’s presentation, “EIDR and the Emerging Trust Layer for Media,” will share that by pairing EIDR identifiers with emerging standards like C2PA and embedding durable watermarks within the media itself, the registry can expand from a catalog of titles into a living verification layer that supports provenance, rights management, and regulatory compliance. As distribution fragments across platforms, territories, edits, and AI-generated variants, persistent identifiers such as EIDR can serve as the backbone linking each version to a trusted record. “Growing EIDR Together” is the theme of this year’s APM event, with the organization and its members aiming to register more content, increase company participation, and include more global voices, languages, and alternative IDs, all connected to a single trusted foundation. To register for EIDR APM, click [here](https://www.eventbrite.com/e/eidr-annual-participant-meeting-2026-tickets-1980372851509?aff=oddtdtcreator). The 2025 [edition](https://www.eidr.org/conferences/2025-apm/) of the EIDR APM was held at NBCUniversal and featured sessions revolving around data quality, as well as the adoption of EIDR across enterprises and streaming platforms. Studios, streaming giants, EIDR’s board and more were on hand to celebrate what EIDR had accomplished to date, and what was on the horizon. Stories that came out of the 2025 EIDR APM included: - [“C2PA Looks to Preserve Media Provenance Metadata”](https://www.eidr.org/eidr-apm-c2pa-looks-to-preserve-media-provenance-metadata/) with Pam Fisher, chairwoman of the International Press and Telecommunications Council (IPTC) Video Metadata Committee, offering insights into the challenges facing a world filled with deepfakes and AI-generated content. - [“Inside EIDR’s Registry Enhancements”](https://www.eidr.org/eidr-apm-inside-eidrs-registry-enhancements/) with Hollie Choi, EIDR’s managing director, and Richard Kroon, EIDR’s technology director, sharing insights into recent enhancements to the EIDR registry, listing the top five data quality issues EIDR is facing, and offering a look at EIDR’s new search abilities. - [“OpusData Uses EIDR for Compliance-Driven Data Integrity”](https://www.eidr.org/eidr-apm-opusdata-talks-using-eidr-for-compliance-driven-data-integrity/) with OpusData CEO Bruce Nash detailing how his company used EIDR to build a system to track the origin and timing of the data it provides to clients. - “Fabric CEO Talks EIDR Milestone” with Fabric CEO Rob Delf sharing how his company uses data-driven intelligence, streamlined workflows, and scalable technology, to enable continuous revenue discovery and performance optimization across the media supply chain. ## Related posts [![](https://www.eidr.org/hs-fs/hubfs/EIDR%20APM%202026%20Graphic%202-2.png?height=200&name=EIDR%20APM%202026%20Graphic%202-2.png)](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) ## [EIDR April 24 Annual Participant Meeting (APM) Theme: ‘Growing EIDR Together’](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026, 7:07:52 PM This article was originally published on the EIDR website in February of 2026. [Read more](https://www.eidr.org/blog/eidr-april-24-annual-participant-meeting-apm-theme-growing-eidr-together) [![](https://www.eidr.org/hs-fs/hubfs/Fabric.png?height=200&name=Fabric.png)](https://www.eidr.org/blog/eidr-apm-fabric-ceo-talks-eidr-milestone) ## [EIDR APM: Fabric CEO Talks EIDR Milestone](https://www.eidr.org/blog/eidr-apm-fabric-ceo-talks-eidr-milestone) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026, 5:59:46 PM This article was originally published on the EIDR website in May of 2025. [Read more](https://www.eidr.org/blog/eidr-apm-fabric-ceo-talks-eidr-milestone) [![](https://www.eidr.org/hs-fs/hubfs/EES.png?height=200&name=EES.png)](https://www.eidr.org/blog/eidr-supports-oct.-22-entertainment-evolution-symposium) ## [EIDR Supports Oct. 22 Entertainment Evolution Symposium](https://www.eidr.org/blog/eidr-supports-oct.-22-entertainment-evolution-symposium) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 28, 2026, 6:45:15 PM This article was originally published on the EIDR website in September of 2025. [Read more](https://www.eidr.org/blog/eidr-supports-oct.-22-entertainment-evolution-symposium) - [Our Work](https://www.eidr.org/our-work) - [Get Involved](https://www.eidr.org/join) - [About Us](https://www.eidr.org/organization) - [News](https://www.eidr.org/blog) - [Members](https://www.eidr.org/join) --- [linkedin-in icon](https://www.linkedin.com/company/eidr) [Contact Us](mailto:secretariat@eidr.org) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://eidr.org) Copyright © 2026, Entertainment ID Registry | [Privacy Policy](https://www.eidr.org/registry-privacy-policy)