--- title: SonicOrigin Scores World Changing Ideas Award description: SonicOrigin wins World Changing Ideas award image: https://www.eidr.org/hubfs/shutterstock_2715167909.jpg --- [Skip to content](https://www.eidr.org/blog/sonicorigin-scores-world-changing-ideas-award#main-content) [![](https://www.eidr.org/hs-fs/hubfs/EIDRlogotrans-1.png?width=167&height=50&name=EIDRlogotrans-1.png)](https://www.eidr.org/) - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) Open main navigation Close main navigation - [Our Work](https://www.eidr.org/our-work) Show submenu for Our Work - [Unique Identifiers](https://www.eidr.org/our-work/#unique-identifiers) - [Media Supply Chain](https://www.eidr.org/our-work/#media-supply-chain) - [Discoverability](https://www.eidr.org/our-work/#discoverability) - [Content Authenticity](https://www.eidr.org/our-work/#content-authenticity) - [Media Distribution](https://www.eidr.org/our-work/#media-distribution) - [Metadata](https://www.eidr.org/our-work/#metadata) - [Standards & Interoperability](https://www.eidr.org/our-work/#standards-interoperability) - [Use Cases](https://www.eidr.org/our-work/#use-cases) - Get Involved Show submenu for Get Involved - [Join EIDR](https://www.eidr.org/join) - [Pricing](https://www.eidr.org/pricing) - [Opt In or Out](https://www.eidr.org/join-the-mailing-list) - [Request a Speaker](https://www.eidr.org/request-a-speaker) - About Us Show submenu for About Us - [Organization](https://www.eidr.org/organization) - [How We Work](https://www.eidr.org/how-we-work) - [Participating Companies](https://www.eidr.org/eidr-participants) - [Board of Directors](https://www.eidr.org/board-of-directors) - [Meet Our Team](https://www.eidr.org/our-team) - [Schedule](https://www.eidr.org/schedule) - [FAQ](https://www.eidr.org/faq) - News Show submenu for News - [InsEIDR News](https://www.eidr.org/blog) - [2026 APM Presentations](https://www.eidr.org/apm-2026) - Members Show submenu for Members - [Documentation](https://eidrdotorg.atlassian.net/wiki/spaces/EKB) - [Submit a Help Desk Ticket](https://eidrdotorg.atlassian.net/servicedesk/customer/portals) - Current Members Show submenu for Current Members - [Attend Training](https://calendly.com/eidrtraining/eidr-user-training) - [Causeway Login](https://members.eidr.org/site/login?return=%2Fwg%2Fmembers%2Fworkgroup%2Fhome) - [Join a Working Group](https://share.hsforms.com/1nvRMxIK5TgyScT05Gcn6xgcda7r) - [Registry Login](https://ui.eidr.org/auth/signin/eidr) - Prospective Members Show submenu for Prospective Members - [Onboarding Process](https://www.eidr.org/onboarding-process) - [Find an EIDR](https://ui.eidr.org/) [Find an EIDR](https://ui.eidr.org/) Jul 28, 2026, 10:37:32 AM # SonicOrigin Scores World Changing Ideas Award [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) Share: [linkedin-in icon](http://www.linkedin.com/shareArticle?mini=true&url=https://www.eidr.org/blog/sonicorigin-scores-world-changing-ideas-award) [envelope icon](mailto:?body=https://www.eidr.org/blog/sonicorigin-scores-world-changing-ideas-award) Content provenance specialist SonicOrigin has won a [World Changing Ideas Award](https://www.fastcompany.com/world-changing-ideas/list) from business media outlet Fast Company. The General Excellence win was for SonicOrigin’s digital content authentication solution. The ninth year of the awards, Fast Company uses World Changing Ideas to honor ”a host of projects, companies, and people making an impact on every aspect of our world.” “In the age of AI, it’s incredibly difficult to determine whether a video or podcast clip is real or generated. SonicOrigin has developed a solution: It embeds a patented, inaudible, unique hidden audio signal in files,” Fast Company wrote. “Even if a file is remixed or transformed, the signal remains intact, letting people verify its authenticity. The technology allows files to contain information about ownership, licensing, and origin, so it can also protect artists from accusations of AI use — any video or audio clip can be traced back to its origin with mathematical certainty.” On the category SonicOrigin took home the award in: “Some are looking at how to protect against AI’s ability to help supercharge the spread of information, while others are rethinking the complexity of aviation. Some projects are focused on using scientific innovation for everything from a new electric boat model to a fragrance that uses the body’s pH to adjust how it smells on every person. Regardless of the exact application, each of these honorees is doing its part to advance science and technology into new territory.” ## Related posts [![](https://www.eidr.org/hs-fs/hubfs/EIDR%20Launches%20Working%20Group%20on%20Sports%20Best%20Practices-1.png?height=200&name=EIDR%20Launches%20Working%20Group%20on%20Sports%20Best%20Practices-1.png)](https://www.eidr.org/blog/eidr-launches-working-group-on-sports-best-practices) ## [EIDR Launches Working Group on Sports Best Practices](https://www.eidr.org/blog/eidr-launches-working-group-on-sports-best-practices) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 14, 2026, 10:46:59 AM The Entertainment ID Registry (EIDR) has long provided the foundational infrastructure for... 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[Read more](https://www.eidr.org/blog/kroon-to-share-metadata-insights-for-aug.-5-ott.x-webinar) [![](https://www.eidr.org/hs-fs/hubfs/SoCal-AI-Moment.jpg?height=200&name=SoCal-AI-Moment.jpg)](https://www.eidr.org/blog/socal-womens-panel-ai-can-solve-me-metadata-problems) ## [SoCal Women’s Panel: AI Can Solve M&E Metadata Problems](https://www.eidr.org/blog/socal-womens-panel-ai-can-solve-me-metadata-problems) [C. Tribbey](https://www.eidr.org/blog/author/c-tribbey) May 27, 2026, 5:29:56 PM This article was originally published on the EIDR website in November 2025. The concerns around AI... 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