SonicOrigin Scores World Changing Ideas Award

Content provenance specialist SonicOrigin has won a World Changing Ideas Award from business media outlet Fast Company.

The General Excellence win was for SonicOrigin’s digital content authentication solution. The ninth year of the awards, Fast Company uses World Changing Ideas to honor ”a host of projects, companies, and people making an impact on every aspect of our world.”

“In the age of AI, it’s incredibly difficult to determine whether a video or podcast clip is real or generated. SonicOrigin has developed a solution: It embeds a patented, inaudible, unique hidden audio signal in files,” Fast Company wrote. “Even if a file is remixed or transformed, the signal remains intact, letting people verify its authenticity. The technology allows files to contain information about ownership, licensing, and origin, so it can also protect artists from accusations of AI use — any video or audio clip can be traced back to its origin with mathematical certainty.”

On the category SonicOrigin took home the award in:

“Some are looking at how to protect against AI’s ability to help supercharge the spread of information, while others are rethinking the complexity of aviation. Some projects are focused on using scientific innovation for everything from a new electric boat model to a fragrance that uses the body’s pH to adjust how it smells on every person. Regardless of the exact application, each of these honorees is doing its part to advance science and technology into new territory.”