---
title: The InsEIDR | Hollie Choi
description: Hollie Choi | EIDR, The Universal Media Identifier is used by the biggest media and entertainment companies in the world to register and identify content.
---

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# The InsEIDR

[![](https://www.eidr.org/hubfs/baseball.jpg)](https://www.eidr.org/blog/eidr-calls-for-comment-on-live-sports-approach)

## [EIDR Calls for Comment on Live Sports Approach](https://www.eidr.org/blog/eidr-calls-for-comment-on-live-sports-approach)

 Sep 17, 2026, 6:03:15 PM

After a year and a half of work, the Entertainment ID Registry (EIDR) is close to a recommended appr...

[Read more](https://www.eidr.org/blog/eidr-calls-for-comment-on-live-sports-approach)

[![StreamTV Show Hollie Choi Metadata](https://www.eidr.org/hubfs/StreamTV2026-9.jpg)](https://www.eidr.org/blog/eidrs-choi-talks-standardized-metadata-at-streamtv-show)

## [EIDR’s Choi Talks Standardized Metadata at StreamTV Show](https://www.eidr.org/blog/eidrs-choi-talks-standardized-metadata-at-streamtv-show)

 Jul 25, 2026, 1:30:43 PM

At the June StreamTV Show in Denver, Hollie Choi, managing director for the Entertainment ID Registr...

[Read more](https://www.eidr.org/blog/eidrs-choi-talks-standardized-metadata-at-streamtv-show)

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