British Board of Film Classification Joins the Entertainment Identifier Registry Association

The BBFC, a not-for-profit media content regulator, operates as an independent, self-financing trusted industry leader providing transparent, consistent and trusted co-regulatory and self-regulatory classification and labeling systems for content throughout the United Kingdom. EIDR’s unique content identifiers will enable the BBFC to precisely match content titles across datasets and will also help mitigate title matching inefficiencies for its clients.

“Implementing EIDR’s unique IDs enables the global entertainment industry to build more efficient ratings workflows, and more accurate matching of assets, which will strengthen our regulatory work,” said Dave Barrett, Chief Operating Officer of the BBFC.

EIDR’s highly curated database of nearly 2 million title IDs provides member companies and their counterparts with a reliable way to automate the matching of content for internal data sets. Individual identifiers can be placed within audio-visual objects from top-level titles, and edits, to online streaming clips, encodings and mash-ups. As EIDR ID’s become more universal, content developers and industry leaders will benefit from its ability to provide fast, accurate, low-cost automated distribution, measurement and data exchange.

“The persistent nature of the EIDR IDs can only build upon BBFC’s foundation and in turn will help streamline and simplify the data integration process,” says Will Kreth, Executive Director of EIDR. “We are happy to welcome BBFC, as the UK’s independent film and video regulator, to our registry.”

About EIDR
EIDR (Entertainment ID Registry) is a universal identifier system for movie and television assets built to enable the automation of entertainment commerce and to increase the availability of quality data for analytics. EIDR provides a highly curated database that addresses commercial workflows by uniquely identifying assets ranging from top level titles to edits, digital encodings and franchises. EIDR IDs are already in commercial use in various reporting and cross-platform measurement applications. For more information about EIDR, please visit

About BBFC
The BBFC is a trusted guide to media content. Working as an independent, self-financing and not-for-profit media content regulator, the BBFC operates transparent, consistent and trusted co-regulatory and self-regulatory classification and labeling systems in the UK. For more information visit