CINFO Becomes First Spain Based EIDR Member

Paris, France, June 7, 2016. – CINFO, a Spanish cloud video and EPG provider, just joined the Entertainment ID Registry (EIDR), the consortium promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

“CINFO, subsidiary of R, telecommunications operator in Galicia (Spain), is a multi-offering provider of solutions for video and metadata applications”, said Xabier Ferreiro, CCO of CINFO. “Many of our customers realize that video distribution now means paying attention to the metadata which accompanies the video, and this means that content identification in a digital world needs to be solved”.

“We’re delighted to welcome CINFO as our first Spain headquartered member” stated Don Dulchinos, Executive Director of EIDR. “As the world of content distribution now looks to expanding International markets, the EIDR identifier helps automate, and thus accelerate opportunities for local content to go abroad, be recognized, and be handled seamlessly across the digital ecosystem”.

“The EIDR registry will help us automate metadata workflows, and help support complex and rich distribution use cases, audience measurement and more”, said Dario Janeiro, CINFO Content Director. “We are constantly advancing the coverage and depth of our metadata products, and doing it with a worldwide supported, standards based approach was the right way to go”.

The EIDR content identifier and related platform APIs, tools, and solutions, can be used efficiently by all the actors of the digital video value chain. Advertising, multiplatform distribution, measurement and tracking, are only a few of the digital workflows that can be enhanced by EIDR identifiers.

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About EIDR
The EIDR Organization is a nonprofit industry association managing universal identifiers for a broad array of television and film assets. EIDR maintains management and technical support personnel in Europe and North America. For more information, please visit The registry is manually and openly searchable at

CINFO ,subsidiary of R, telecommunications operator in Galicia, is a Spanish company specialized in content discovery and intelligent video, creates products and solutions for pay TV operators, free-to-air and via the internet. It offers complete solutions from video cloud technology to EPG data feeds offering, covering applications from content contribution to EPG data creation, editing, enhancement, audience measurement, recommendation engines and more. For more information, please visit