(As of January 25, 2019 – subject to change)
Registration Open: 8:00 a.m.
Conference Program Begins: 9:15 a.m.
Networking Break: 10:45 a.m.
Networking Lunch: 12:45 p.m.
Conference Program Ends: 4 p.m.
Networking Reception: 4 – 5 p.m.

9:15 – 9:30 a.m.
Opening Remarks
Will Kreth, Executive Director, Entertainment Identifier Registry (EIDR)

9:30 – 10:15 a.m.
The Future of EIDR in the Entertainment Ecosystem
Our Board of Directors kicks things off with a range of topics, including: the use of IDs across the supply chain, next steps with EIDR 3.0, global adoption, localization versioning and file based workflows, partners and new initiatives, audience measurement, and room for growth in additional unique IDs. Now entering EIDR’s 9th year, hear from the executives whose companies are truly invested in the use and success of EIDR.
Moderator: Will Kreth, Executive Director, Entertainment Identifier Registry (EIDR)
Susan Cheng, Executive Vice President, Content Technology & Operations, Warner Bros. Technology
Greg Geier, Senior Vice President, Production Operations Global Mastering & Servicing, Sony Pictures Entertainment and President of the Board, EIDR
Clarence Hau, Vice President, Advanced Television Operations, NBCUniversal
Eric Iverson, Chief Information Officer, Creative Artists Agency (CAA)
Bill Kotzman, Partner Product Manager, TV/Film, Google and Chairman of the Board, EIDR
Scott Maddux, Vice President, Business Development, TiVo and Vice President of the Board, EIDR
Christopher Stefanidis, Vice President, Digital Distribution Operations and Strategy, The Walt Disney Company
Kip Welch, Vice President, MovieLabs

10:15 – 10:45 a.m.
Our opening Keynote addresses how the tracking of universal use of IDs in retail have enabled automation and efficiency in retail and healthcare. GS1 US maintain tracking standards across the supply chain and a single catalog of high-quality, independently-verified data that enables retailers and suppliers to use one shared language to describe and share products. A GS1 US representative will share the experience of driving international growth, establishing an active partner ecosystem and look into the future for automated supply chains.
Carrie Wilkie, Senior Vice President, GS1 US

10:45 – 11:15 a.m.

11:15 – 11:30 a.m.
EIDR Implementation: Winning Hearts and Minds
EIDR is now accepted as the industry standard in many technical specifications and workflows, the real battle is now convincing the commercial and operational teams to support its implementation. We share the practical lessons learned in overcoming the legacy technical, cultural and business case challenges within a major broadcaster and outline the potential future benefits as ITV leverage EIDR in media workflows.
Helen Emms, Director, Missing Link Media
Ben Schofield, Consultant, EIDR

11:30 – 11:45 a.m.
The EIDR Journey from Non-Linear to Live TV
This session demonstrates a practical use-case of EIDR for all forms of content and workflows for MVPDs. Nordic Entertainment Group, the leading Nordic Media house, saw the value of EIDR early on and decided to go “all in”, not just by implementing EIDR in one process for one business model, but across the whole group and all services from Electronic Sell Through (EST) to catch-up and linear broadcast. The speakers will describe the why, the how and most importantly the benefits of EIDR and what we hope for in the future.
Introduction: Francois Modarresse, Business Development, EIDR
Urban Löfbom, Senior Project Manager, NENT Group
Frida Meurling, EIDR Lead Operator, NENT Group

11:45 a.m. – 12 p.m.
Efficient Content Selection – EIDR in EMA-Avails
This session provides an update on the round-trip use case, how Google is streamlining the rights process and reducing the cost of reporting. EIDR is driving business savings in the real world, and linking global content partners into a low cost automated supply-chain for Google Play.
Jason Peña, Program Manager, Google Play
Jennifer Morales, Avails Manager, Rightsline
Steve Rippin, Project Manager, Rightsline

12 – 12:45 p.m.
Making the Business Case for EIDR
From the folks working directly on the front lines of implementing EIDR in their workflows and title management systems, this panel discussion draws on the success stories of implementations previously presented and discusses ways to help create a primer for driving EIDR adoption in member organisations and the wider ecosystem.
Moderators: Ben Schofield & Francois Modaresse, Business Development, EIDR
Helen Emms, Director, Missing Link Media
Tarundeep Kaur, Analyst, Data Governance, Warner Bros.
Urban Löfbom, Senior Project Manager, NENT Group
Frida Meurling, EIDR Lead Operator, NENT Group
Jason Peña, Program Manager, Google Play

12:45 – 1:45 p.m.

1:45 – 2 p.m.
EIDR and the C4 ID
Confusion surrounds SMPTE’s recently standardized C4 ID. There are those who see it as a competitor to EIDR or are concerned that its introduction muddies the identifier landscape: neither is true. We will introduce the C4 ID, explain how it is used, and show how it complements, but does not replace, EIDR identification.
Richard W. Kroon, Director of Engineering, EIDR
Erik Weaver, Global Director, M&E Strategy & Market Development, Western Digital

2 – 2:10 p.m.
EIDR by the Numbers: Registry Statistics in Review
Looking at the current state of the Registry and our progress this past year, answering the important questions of who did what when and how much with an eye to the coming year with the start of EIDR’s second decade just over the horizon.
Clint Richmond, Operations Director, EIDR

2:10 – 2:20 p.m.
EIDR Engineering Update
Two new EIDR services launch today: the new EIDR Member Portal ( and the bulk data Modify/Merge tool. The Member portal will collect all of EIDR’s documentation in a single, searchable archive along with tools for member collaboration. The bulk Modify/Merge tool will support automated maintenance of existing EIDR records. We will reach out to each Member asking for their updated catalog information so we augment the existing EIDR records, significantly increasing de-duplication efficacy.
Richard W. Kroon, Director of Engineering, EIDR

2:20 – 2:30 p.m.
Localization: New Approaches for Global Content Distribution
There has never been a better time to be a content creator, with an explosion of OTT services and competition for the best content. How do the experts track versions and ensure the best localisation to make the most of the global connected audience?
Clint Richmond, Operations Director, EIDR

2:30 – 2:45 p.m.
TAXI: Delivering Audience Measurement
TAXI (Trackable Asset Cross-Platform Identification) initiative has helped significantly advance industry efforts to establish an open standard audio watermarking system for identifying entertainment and advertising assets across distribution platforms and for setting standards for multi-channel asset tracking. EIDR is central to the effort for both content and video services.
Stephen Davis, Global Product Director, Kantar Media
Harold Geller, Executive Director, Ad-ID

2:45 – 3 p.m.
Introducing the EIDR UAM (Universities, Archives, Museums) Program
For global expansion of the Registry, and ubiquity of EIDR IDs across both commercial and non-commercial uses, 2019 will see EIDR working with more UAM’s in countries around the world. In this session, you’ll hear about the value of using EIDR for curation of audio/visual assets for the long-term. Remember, the hit movie of today will someday be in an archive in the future – just as the works in previous centuries are now. We’ll also hear from The Media Institute, London on their projects with international content companies to bring research and analytics to the challenges of usage rights, re-use, and digitization of archives.
Moderators: Ben Schofield, Business Development & Will Kreth, Executive Director, EIDR
Pam Fisher, Director, The Media Institute, London

3- 3:30 p.m.
FIRESIDE CHAT: Preparing for EIDR 2020 – The First Ten Years
2020 will be EIDR’s 10th anniversary year. This session discusses EIDR’s importance and relevancy in the future media supply chain. The conversation will explore the current architecture, outlines the new industry requirements and operating models to refresh the platform and accelerate adoption for global digital workflows driving efficient localization and dynamic audience measurement.
Moderator: Guy Finley, President, Media & Entertainment Services Alliance (MESA)
Jim Helman, Chief Technology Officer, MovieLabs
Kip Welch, Vice President, Business Development, MovieLabs

3:30 – 4 p.m.
Closing Keynote: Entertainment Object IDs
EIDR has a successful governance, operations and technical model focused on content IDs, hierarchy and versions, and Video Service IDs. While other ID solutions exist for music, ratings and advertising one obvious missing ID id for Talent, in front or behind the camera. How could we make reuse of the new EIDR infrastructure to help track talent, and reduce shared costs? What other entertainment IDs have a similar model that could use the same framework?
Eric Iverson, Chief Information Officer, Creative Artists Agency (CAA)

4 p.m.
Closing Remarks
Will Kreth, Executive Director, Entertainment Identifier Registry (EIDR)

4 – 5 p.m.