Event Schedule

Venue Opens: 8:30 a.m.
Conference Program Begins: 9:00 a.m.
Breakout Sessions: 10:30 a.m.
Conference Program Resumes: 12 p.m.
Networking Reception: 1 p.m.

9 – 9:15 a.m.
Welcome/Opening Remarks
Kip Welch, Executive Director, Entertainment ID Registry (EIDR)
Bill Kotzman, Partner Product Manager, TV/Film, Google and Chairman, EIDR

9:15 – 9:45 a.m.
Setting the Stage for EIDR’s Annual Participant Meeting (and Beyond)
Our Board of Directors gathers in the morning to kick off our meeting with an outline of EIDR’s strategic vision for 2021. This opening session addresses the role of EIDR in the growth of streaming platforms, the goal of ubiquitous coverage of new film and TV content, and the continuing plans for platform refresh.
Moderator: Eric Iverson, CTO, Media & Entertainment, Amazon Web Services
Bill Kotzman, Partner Product Manager, TV/Film, Google and Chairman, EIDR
Scott Maddux, Vice President, Content Strategy & Business Development, Xperi Corporation
Artin Nazarian, Executive Director, Integration & Digital Distribution Strategy, The Walt Disney Studios
Alicia Tolbert, Director, Media Archive Operations & Global Title Management, NBCUniversal Media

9:45 – 9:55 a.m.
Board Spotlight: Universal Search
Whether driving efficiencies or integrating your asset management or data strategy, these 10-minute case studies from EIDR Board companies illustrate the different adoption paths followed by major media companies as the EIDR system is introduced across different workflows in multiple business units and functional areas.
Jason Pena, Program Manager, Google

9:55 – 10:10 a.m.
Under the Hood: Registry Improvements and Roadmap
In this session, EIDR’s Director of TechOps reviews EIDR’s continuous improvement programs. launched in 2020 to increase EIDR’s value throughout the M&E supply chain with initiatives focused on systems, process, and metadata. Measurable improvements have already been delivered in registry de-duplication (starting with the release of EIDR 2.5) and record data quality as we look forward to continued improvements throughout 2021.
Robert Grayson, EIDR Support Manager, Premiere Digital Services
Richard Kroon, Technical Operations Director, EIDR

10:10 – 10:15 a.m.
Introduction to Breakout Sessions
Guy Finley, President and Chief Executive Officer, MESA

10:15 – 10:30 a.m.

10:30 – 11:45 a.m.
Industry experts share innovative ideas, processes, or perspectives in an interactive and intimate way with the audience who are free to choose which topic/area they find most interesting. Sessions will address key areas of EIDR innovation on separate tracks.

11:45 – 12 p.m.

12 – 12:15 p.m.
Board Spotlight: Adoption Journey
EIDR’s board member from ViacomCBS describes the adoption path for EIDR across the newly merged corporation, starting with early adoption by Paramount, followed by Showtime and Smithsonian, and continuing on to broad evaluation across ViacomCBS media units, with a goal of extending into new growth areas like Paramount+.
Sarah Nix, EIDR Board Member and Senior Director, Archives & Global Data Governance, ViacomCBS

12:15 – 12:45 p.m.
Power User Group and User Engagement
EIDR’s Power User Group meets monthly to discuss use cases and increasing user input through the Power User Group and its plans for leveraging member knowledge and influence in 2020. The session highlights the Group and the need to have users serve as product managers, alpha/beta testers and creators of user stories to drive the continued evolution of the registry platform.
Moderator: Sarah Nix, EIDR Board Member and Senior Director, Archives & Global Data Governance, ViacomCBS
Jorge Boada, Manager, Metadata Management, Showtime
Shari Okamoto, Manager, EMS Operations, The Walt Disney Company
Anna Rybakov, EMS Data Steward, The Walt Disney Company
Marine Suttle, Executive Vice President & Chief Product Officer, ‎The Boxoffice Company

12:45 – 1 p.m.
Closing Remarks & Wrapup (and where we’re headed)
Eric Iverson, Chief Technology Officer, Media & Entertainment, Amazon Web Services

1 – 1:30 p.m.