EIDR APM, Smart Content Summit EU Return to IBC in September

The European edition of the EIDR Annual Participant Meeting (APM) will take place Sept. 10 in Amsterdam, and will be held in conjunction with the Smart Content Summit EU.

The Smart Content Summit — an annual gathering of the entertainment industry’s top minds in the areas of big data, AI, machine learning, automation and blockchain — expanded beyond its Los Angeles roots in 2020, with a virtual European version of the event.

On Sept. 10, Smart Content Summit EU event returns, this time in Amsterdam as part of the in-person IBC Show, with viewers worldwide also able to watch live online via the MESAverse virtual platform.

First introduced nine years ago, Smart Content is an overarching concept of how data is integral to all parts of the media and entertainment supply chain. By making data integral to the content, and attached to each asset, we develop a data chain and feedback loop for that data to inform, and drive future content creation or distribution/monetization channels, the data becomes more valuable than the content itself.

Making the supply chain smarter, making the most of video services using data gathering and advanced analytics, tapping into the power of AI, data mining and machine learning to uncover customer insights, and using metadata to build the best recommendation engines possible will be among the topics discussed at the event.

As part of the day’s programme, the 2022 Smart Content Summit EU event will include the EIDR Annual Participant Meeting EU (EIDR APM EU).

The March 10 U.S. EIDR APM event saw presentations on the quest for identifier interoperability, the benefits of EIDR-enabled broadcast automation, advances in natural triggers to automate EIDR registrations, and the debut of a new working group to address catalogue challenges when companies merge.

Also being held by MESA during IBC will be the return of the MESAmsterdam party on Sept. 9, and the CDSA Security and Devices Tour on the show floor at IBC on Sept. 11.

For sponsorship opportunities for all of MESA’s IBC events, contact Garrett Finley at [email protected].