The Entertainment ID Registry (EIDR) has landed on a theme and location for its April 24 Annual Participant Meeting: “Growing EIDR Together” will be hosted by Google in Los Angeles.
“This year, our focus is simple and bold: grow the Registry,” said Hollie Choi, EIDR’s managing director. “More content registered. More companies participating. More global voices, languages, and alternate IDs connected into a single trusted foundation.”
As the volume and velocity of media continue to accelerate, EIDR’s purpose — providing a clean, persistent, interoperable identifier — has never been greater. Growth at EIDR is not just about scale. It is about strengthening the infrastructure that powers discovery, distribution, and innovation across the industry.
“Whether you contribute more content, bring new members into the community, expand global participation, or elevate data quality, your engagement moves the entire ecosystem forward,” Choi said.
The 2025 edition of the EIDR APM was held at NBCUniversal and featured sessions revolving around data quality, as well as the adoption of EIDR across enterprises and streaming platforms. Studios, streaming giants, EIDR’s board, and more were on hand to celebrate what EIDR had accomplished to date, and what was on the horizon.
Stories that came out of the 2025 EIDR APM included:
- “C2PA Looks to Preserve Media Provenance Metadata” with Pam Fisher, chairwoman of the International Press and Telecommunications Council (IPTC) Video Metadata Committee, offering insights into the challenges facing a world filled with deepfakes and AI-generated content.
- “Inside EIDR’s Registry Enhancements” with Hollie Choi, EIDR’s managing director, and Richard Kroon, EIDR’s technology director, sharing insights into recent enhancements to the EIDR registry, listing the top five data quality issues EIDR is facing, and offering a look at EIDR’s new search abilities.
- “OpusData Uses EIDR for Compliance-Driven Data Integrity”with OpusData CEO Bruce Nash detailing how his company used EIDR to build a system to track the origin and timing of the data it provides to clients.
- “Fabric CEO Talks EIDR Milestone” with Fabric CEO Rob Delf sharing how his company uses data-driven intelligence, streamlined workflows, and scalable technology to enable continuous revenue discovery and performance optimization across the media supply chain.