For the rest of 2026, Hollie Choi, managing director of the Entertainment ID Registry (EIDR), has one overriding goal: grow the registry. “I want to make more EIDR IDs. Lots of them,” she said.
Part of that push will be EIDR asking its existing clients to let EIDR help them register their back catalog of titles. “If you have a bunch of data that you haven’t registered, because you’re not sure if it’s clean enough, or complete enough, we’re going to ask you to just send it to us anyway, and we’ll give you feedback, tell you which of your records are good, and what needs work,” Choi said. “And if they’re good, we’ll register it for you and return to you a freshly minted EIDR ID.
“We’re always focused on data quality, and in 2025 we made some inroads,” Choi said.
A new tool introduced by EIDR in 2025 identified the language of a title when that field was left blank, reducing the number of records without a language from 1.2 million to approximately 20,000. “A lot of the time that field was left undetermined,” Choi said. “The remaining are not easily identified, but we’re working on it, dedicating time to it once a month.”
Mismatches in the EIDR Registry have been retroactively cleaned up and those submitting content for EIDR IDs are regularly contacted about errors and asked to correct them, Choi added. “’You made a mistake, please clean it up’ helps make it less of a big job for the Registry on an ongoing basis,” she said. “We can work to clean up the stuff that’s already in there, but this allows us to identify and fix data early.”
EIDR has also worked with Zavikon to create a podcast import tool connected to Spotify, Apple, and other services via RSS feeds and API. Richard Kroon, technical director of EIDR, worked with Zavikon to create the tool, which offers a search tool that allows EIDR users to find specific podcasts based on creator, title, season, episode, and more. “There is EIDR oversight into making sure that data is clean before it goes in, but this is the first time we’ve gotten data from an outside source, to help save time on entry,” Choi said. “We want to do more things like that.”
EIDR will tackle what’s next for 2026 at the April 24 Annual Participant Meeting.