EIDR, LMT Bring Intelligence to ITS Localisation

At the 28 Feb. Innovation and Transformation Summit (ITS): Localisation in London, two of the top voices in entertainment intelligence will take the stage to discuss “Localisation, Languages (LMT), and the ‘EID’R of the Beholder.”

Hollie Choi, managing director of the Entertainment ID Registry (EIDR), and Yonah Levenson, founder and co-chair of the Language Metadata Table (LMT) will discuss the critical role and importance that global, unified, field-level standards play as the localisation industry continues to evolve.

Discoverability and localisation: it’s all about standards and metadata, and this is where EIDR and LMT come into play. EIDR is the industry-curated public registry of unique media assets with a universal identifier, which is the DNA of intelligent automation in entertainment. LMT provides a single-source solution for language codes (now more than 270 language codes) and was selected as the language code standard of choice for the Cloud Localization Blueprint (CLB) presented in Amsterdam at the 2022 IBC Accelerator.

MESA’s Innovation and Transformation Summit focuses exclusively on the localisation business in media and entertainment and will feature subject matter experts, academics, content creators, and their service provider partners for conference sessions discussing the latest trends in software, hardware, products, and people that drive global content workflows and distribution mechanisms.

The event will be held at the Royal Garden Hotel, 2-24 Kensington High Street, London W8 4PT, as well as online in the MESAVerse, MESA’s virtual work environment for its members and communities. To register, click here.

The Innovation and Transformation Summit: Localisation is sponsored by AppTek, Signiant, EIDR, Iyuno, LinQ Media Group, Vubiquity, OOONA, XL8, and Collot Baca, and is produced by MESA, in association with the Content Localisation Council.