EIDR to Talk Standards, Asset Management at April NAB Show

At the 2022 NAB Show in Las Vegas, Hollie Choi, executive director of the Entertainment ID Registry (EIDR), will be on hand to discuss standards across the media and entertainment supply chain, and to highlight EIDR’s take on digital asset management.

First up, on Sunday, April 24, Choi and EIDR will be 4:40 p.m. stop during the Take the DAM Tour (TTDT), the ever-popular digital asset management information tour for content owners, featuring the top vendors of the industry. The tour begins at 2 p.m. with a stop scheduled at EIDR’s booth 5236 in the West Hall at 4:40 p.m. Sony Ci, OOONA, Qumulo, Alteon, Wasabi, LucidLink, and Digital Nirvana will also be featured on the tour. Eligible content owners can register for the free tour here.

Then, on Monday, April 25 at 10:30 a.m., visitors to NAB’s Innovation Stage at the Intelligent Content Experiential Zone in the West Hall  will see Choi, Mary Yurkovic, director of smart content for MESA, and Yonah Levenson, founder and tri-chair of the Language Metadata Table Working Group at MESA, discuss “Intelligent ‘Standards’ Across the M+E Supply Chain.”

The digital transformation that the media and entertainment industry is experiencing is driving investment in end-to-end efficiencies inside the supply chain. But with the increased investment there is a growing expectation from every link in the chain to provide better insight in the process, that ultimately culminates in the end-user of the platform.

As data and processes become more efficient, more reliable, and more transparent, the opportunities to expand insight into our partner activities increases the bottom line. Different standards groups have been working behind the scenes to simplify and align with one another to standardize themselves, to benefit the industry.

These experts discuss the renewed investments in evolving the supply chain into a software development-driven environment that keeps up with the increasing demand across business units for access to critical data that drives well-informed decisions.