The Entertainment ID Registry (EIDR) is excited to welcome Brandon Levenstein, executive director at Sony Pictures Entertainment, to its board.
Levenstein has been with Sony Pictures Entertainment for more than a decade, where he leads Sony’s centralized data management team, overseeing multiple data domains including Title, Party, and Talent. He also serves as the product owner of a suite of systems 
focused on Title Metadata Management, which supports all lines of business and hundreds of workflows. His extensive experience includes designing and implementing innovative metadata solutions and digital asset workflows that have significantly enhanced efficiency across the entertainment industry.
In his role at Sony Pictures Entertainment, Levenstein has spearheaded several groundbreaking initiatives, including:
- Architecting and implementing Sony’s first studio-wide microservice to standardize asset nomenclature effectively renaming Sony’s entire digital asset library.
- Developing a global asset dashboard to streamline metadata accessibility across various inventory sources.
- Standardizing metadata specifications and APIs to enable seamless data integration between Sony and its partners.
- Fully automating the EIDR registration process for Sony’s extensive title catalog, achieving and maintaining 100 percent EIDR compliance since 2016.
Throughout his career at SPE, Levenstein has been instrumental in advancing data governance policies and leading the development of GPMS (Global Product Master System), one of Sony’s most successful and foundational platforms.
“I am honored to join EIDR’s board and look forward to collaborating with the team to advance the entertainment industry’s standards for content identification and metadata management,” Levenstein said. “As a long-time advocate for EIDR, I am excited to contribute to its continued adoption and play a role in shaping a global framework that drives efficiency and innovation across the media ecosystem.”