EIDR’s Kreth: Streaming Company’s Talent Rush ‘Turns Heads’ (SCN)

In a recent story by economy news service Marketplace, centered around streaming services’ rush to sign high-profile directors, writers and showrunners to big-money deals, Will Kreth executive director of the Entertainment Identifier Registry (EIDR), offered his thoughts on why all that money is being spent.

“There’s a sense of ego, right?” Kreth said in an interview with reporter Erika Beras. “If you’re able to lure major studio directors and professionals into your new ecosystem, and put the name of an international star director in the billing, it gets people’s attention. It turns heads.

To listen to the entire story from Marketplace, click here.