EiDR News

A Star is Born Becomes 1 Millionth Record in the EIDR Registry of Unique Content Identifiers

Warner Bros. Pictures’ Release of Classic Story Leverages Media Identifier TechnologyRedwood City, CA – The Entertainment ID Registry (EIDR), the global registry of unique content identification, has registered its 1 millionth record, assigning this milestone ID to the upcomi... More

Swisscom completes the first European deployment of the Entertainment ID Registry with media-press.tv/pps

Redwood City, CA – Swisscom, the PayTV distributor and telecommunications operator of Switzerland, has successfully completed the first European end-to-end deployment of an Entertainment ID Registry (EIDR) powered program guide service. The EIDR identifier is increasingly lever... More