EiDR News

The Engineer’s Room: Horror for Halloween

By: Richard Kroon, Director of Engineering, EIDR Halloween, observed on October 31 each year, has its origins in the Celtic festival of Samhain (or “Summer’s End”), which marked the last day of the Celtic year and the traditional start of winter. On this night, the bound... More

HITS Fall: EIDR’s Roadmap Looks Bright

By Chris Tribbey October 09, 2018 LOS ANGELES — Will Kreth, executive director of the Entertainment ID Registry (EIDR), looks at the current, collaborative ID initiatives being undertaken today by the entertainment industry, and finds all sorts of reasons to smile. Because ... More

EIDR’s Got You Covered: 2018 Emmy Edition

2018 Primetime Emmy Winners EIDR would like to congratulate the 2018 Primetime Emmy Award winners, presented by the Academy of Television Arts & Sciences during their 70th annual awards program on September 17, 2018. Twenty-two different series and specials received awards in 37... More

The Engineer’s Room: The Famous and the Ignominious

By: Richard Kroon, Director of Engineering, EIDR - The sideshow impressario P.T. Barnum apocryphally said, “There is no such thing as bad publicity.” Some may argue the point, but we’re going to run with it and celebrate the best of the worst because EIDR shows no favori... More

M&E Journal: Get Ready for EIDR 3.0

By Will Kreth, Executive Director, Entertainment ID Registry – Since its first release in 2010, the Entertainment ID Registry (EIDR) — a widely adopted industry standard universal identifier registry, supporting the full range of asset types and relationships between ass... More

Variety Business Intelligence Joins EIDR

The Entertainment Identifier Registry Association (EIDR), the source of universal identifiers for digital distribution of movies and television assets announced today that Variety Business Intelligence, a leader in the entertainment industry providing desktop solutions, API acces... More

IBC 2018: EIDR, Ooyala, FilmTrack Set for MESA Europe Event

Executives from Ooyala, FilmTrack, the Entertainment ID Registry (EIDR) and more will be on hand Sept. 14 in Amsterdam for a MESA Europe industry breakfast event ahead of the IBC Show. The “Industry Briefing: International Content Distribution & Technology Update” wi... More

EIDR’s Kreth: Streaming Company’s Talent Rush ‘Turns Heads’ (SCN)

In a recent story by economy news service Marketplace, centered around streaming services’ rush to sign high-profile directors, writers and showrunners to big-money deals, Will Kreth executive director of the Entertainment Identifier Registry (EIDR), offered his thoughts on why... More

New Asset ID Standards the ‘UPC Code’ for Media

In early July, the Society of Motion Picture and Television Engineers (SMPTE) published new standards that bind Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content, using open-source audio watermarking technology. During a July 24 panel sess... More

EIDR Ready Initiative Announced

Branding initiative seeks to elevate awareness of companies that currently support EIDR ID’s throughout the media & entertainment supply chain Redwood City, California – The Entertainment Identifier Registry (EIDR) announced their new “EIDR Ready” program. The awa... More