Meta CEO: How to ‘Turbocharge’ EIDR Workflows

The Meta Data Systems EIDR matching and registration module is effectively “turbocharging” the Entertainment ID Registry (EIDR) workflows of some of the world’s largest studios and broadcasters,according to Robin Tucker, Meta’s CEO and founder.

Speaking during the Workflow & Engagement Innovation breakout presentation “Turbocharging EIDR Workflows, Today and into the Future” May 12 at the annual Hollywood Innovation and Transformation Summit (HITS) Spring event,  he explained how Meta’s EIDR matching and registration module works and highlighted upcoming enhancements.

The session started with an introduction in which Richard Kroon, EIDR director of technical operations, said: “For EIDR to be a success, the IDs need to be incorporated into systems and workflows throughout the industry…. When that is done seamlessly and conveniently, then everybody wins. And that’s why we’re so excited to share this impressive EIDR use case with you today.”

As titles go through a typical supply chain, “they get enriched with different types of data,” Tucker told viewers while explaining how his company’s EIDR matching and registration module works.

That “enrichment journey” typically now includes rights management, catalog management, asset management, image management, localization, artificial intelligence services, linear and non-linear scheduling, and then packaging and delivery, he noted.

“With all of these hundreds of thousands of attributes and when you factor in all of the challenges” that are involved on top of that, “it’s absolutely crucial that you have a unique and authoritative ID that lives in the center that all of the data and processes can hand off and also be shared for distribution,” he said.

Tucker showed how a typical title workflow is handled for Meta clients and explained how the EIDR integration then quickly “enables all sorts of other types of enrichment,” including IMDb data.

He concluded his presentation by providing a look forwards to upcoming advancements that will enable matching of entire shows, seasons and episodes with simple tools to reconcile where sequencing may vary between the source and destination catalogues.

“What we have got coming up” that will be “enhancing those EIDR capabilities” includes “show skeletons,” which he said “will essentially… enable you to pick a parent show and then bring in the entire show season and episode hierarchy structure directly into Meta, along with all of that metadata that’s available with it, so there will be some huge time savings there.”

Next up was an episode mapping tool that he said will “present the EIDR running order alongside your running order and enable you to kind of drag and drop the two across and really easily match them up and reorder those episodes if you need to do that as well.”

Last was a new update functionality allowing third parties to update existing EIDR records and also enabling retrospective enrichment through the application also. So there are “loads of cool stuff coming up,” he concluded.

During the Q&A, he was asked if there any live Meta integrations with leading rights management systems now. He responded that there is currently native integration into Rightsline and Meta also integrates into other systems, including IBM’s, albeit not natively,

To download the presentation slides, click here.

To view the entire presentation, click here.

HITS Spring was presented by IBM Security with sponsorship by Genpact, Irdeto, Tata Consultancy Services, Convergent Risks, Equinix, MicroStrategy, Microsoft Azure, Richey May Technology Solutions, Tamr, Whip Media, Eluvio, 5th Kind, LucidLink, Salesforce, Signiant, Zendesk, EIDR, PacketFabric and the Trusted Partner Network.