What Is EIDR?

  EIDR is a universal unique identifier system for movie and television assets. From top level franchises, titles, edits, and collections, to series, seasons, episodes, and clips –  EIDR provides global unique identifiers for the entire range of singular and serial audiovisual object types that are relevant to both commercial and non-commercial works.

The Registry’s flexible data model supports complex relationships that exist between various assets and is interoperable with other standard and proprietary identifier schemes.

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How Does EIDR Work?

  The EIDR Registry is built on industry standard Digital Object Identifier (DOI) technology that is flexible and extensible to meet the evolving needs of the industry.

The Registry is backed by a sophisticated de-duplication module that guarantees uniqueness of all registry entries. Registrants may use one of many interfaces to interact with the Registry.

International DOI Foundation

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Is EIDR For You?

  If your organization is involved in movie and television production, post-processing, distribution or provides services to the entertainment industry, or in archival curation of works of cultural and historical significance,  you could reap significant benefits from joining the non-profit EIDR Registry.

EIDR is an industry non-profit operated on a cost recovery basis.  It is open to all industry participants.  A variety of membership options are available.

EIDR IDs for non-members may be obtained in small numbers through service companies. Click here for more information.

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EiDR News

The Engineer’s Room: Some Summer Fun

Not since Die Hard was declared a Christmas movie[1] has there been as much controversy as we find ourselves facing this month. The northern hemisphere is well into summer, so it’s only natural that July is host to National Bikini Day[2] (July 5), commemorating the introduction... More

EIDR Welcomes Outdoor Sportsman Group

Outdoor Sportsman Group (OSG), the world’s largest media company devoted entirely to outdoor lifestyle content, has joined the Entertainment Identifier Registry (EIDR) to better track and identify its vast array of content. The announcement was made today by EIDR. With seve... More

EIDR’s Kroon: We’re Both ‘Best-‘ and ‘Worst-Kept’ Secret in M&E World

During the late-May Hollywood Innovation and Transformation Summit (HITS) Live event, EIDR technical director Richard Kroon put the state of the Entertainment ID Registry succinctly: it’s both the best-kept and worst-kept secret in the media and entertainment world. In its d... More

The Engineer’s Room: National Doughnut Day

On the face of it, you’d think that National Doughnut[1] Day, celebrated each year on the first Friday in June, honors police officers and their service to the community. Particularly in America, police officers are so inexorably linked with doughnuts and coffee that it’s har... More

EIDR Executive Director Offers Updates on Power User Group, 2020 Goals

A message from EIDR Executive Director Kip Welch — I hope that you are well and staying safe in the current situation. Our Annual Participant Meeting on March 3 seems a very long time ago given all that has happened. During the intervening weeks, EIDR has moved forward wi... More

An EIDR 2.5 Statistical Wrap After Launch

The April 25 launch of the latest significant stack improvement to EIDR, EIDR 2.5, is in the books, and with it comes both reliability and resilience for both registry and de-duplication, 100% compatibility with the current installed base, and significant performance improvement.... More

The Engineer’s Room: Better than the Original

With the release of EIDR 2.5 on April 25, our thoughts turn to other sequels that are better than the original. While EIDR 2.5 is faster, easier to use, and more accessible than its predecessor, it’s not as often the case that a movie sequel is an improvement. The temptation to... More

M&E Journal: Unlocking the Power of AI to Solve Media and Entertainment Use Cases

By Muralidhar Sridhar, VP AI and ML, Prime Focus Technologies - Artificial intelligence (AI) offers tremendous promise for the M&E industry. From enabling content creators to automate repetitive tasks, to helping consumers find the content they’re interested in, the technolo... More

Rights, Royalties, and the Data That Can Save Periodical Publishers

By Richard Whittington, SVP, Media and Entertainment, SAP, and Amos Biegun, Global Head, Rights and Royalties, Vistex — This is the sixth in a series of exclusive industry insights from SAP. You can read the previous stories here, here, here, here and here. In a world th... More

Rutgers Digital Asset Management Program Fills a Unique Gap

By Chris Tribbey, Editorial Director, MESA As a graduate student at Rutgers, working toward her masters in library and information science (MILS), Yonah Levenson, manager of metadata strategy for WarnerMedia and chair of the Language Metadata Table initiative struck up a con... More