What Is EIDR?

  EIDR is a universal unique identifier system for movie and television assets. From top level franchises, titles, edits, and collections, to series, seasons, episodes, and clips –  EIDR provides global unique identifiers for the entire range of singular and serial audiovisual object types that are relevant to both commercial and non-commercial works.

The Registry’s flexible data model supports complex relationships that exist between various assets and is interoperable with other standard and proprietary identifier schemes.

Learn More

How Does EIDR Work?

  The EIDR Registry is built on industry standard Digital Object Identifier (DOI) technology that is flexible and extensible to meet the evolving needs of the industry.

The Registry is backed by a sophisticated de-duplication module that guarantees uniqueness of all registry entries. Registrants may use one of many interfaces to interact with the Registry.

International DOI Foundation

Learn More

Is EIDR For You?

  If your organization is involved in movie and television production, post-processing, distribution or provides services to the entertainment industry, or in archival curation of works of cultural and historical significance,  you could reap significant benefits from joining the non-profit EIDR Registry.

EIDR is an industry non-profit operated on a cost recovery basis.  It is open to all industry participants.  A variety of membership options are available.

EIDR IDs for non-members may be obtained in small numbers through service companies. Click here for more information.

Learn More

EiDR News

EIDR Executive Director Offers Updates on Power User Group, 2020 Goals

A message from EIDR Executive Director Kip Welch — I hope that you are well and staying safe in the current situation. Our Annual Participant Meeting on March 3 seems a very long time ago given all that has happened. During the intervening weeks, EIDR has moved forward wi... More

An EIDR 2.5 Statistical Wrap After Launch

The April 25 launch of the latest significant stack improvement to EIDR, EIDR 2.5, is in the books, and with it comes both reliability and resilience for both registry and de-duplication, 100% compatibility with the current installed base, and significant performance improvement.... More

The Engineer’s Room: Better than the Original

With the release of EIDR 2.5 on April 25, our thoughts turn to other sequels that are better than the original. While EIDR 2.5 is faster, easier to use, and more accessible than its predecessor, it’s not as often the case that a movie sequel is an improvement. The temptation to... More

M&E Journal: Unlocking the Power of AI to Solve Media and Entertainment Use Cases

By Muralidhar Sridhar, VP AI and ML, Prime Focus Technologies - Artificial intelligence (AI) offers tremendous promise for the M&E industry. From enabling content creators to automate repetitive tasks, to helping consumers find the content they’re interested in, the technolo... More

Rights, Royalties, and the Data That Can Save Periodical Publishers

By Richard Whittington, SVP, Media and Entertainment, SAP, and Amos Biegun, Global Head, Rights and Royalties, Vistex — This is the sixth in a series of exclusive industry insights from SAP. You can read the previous stories here, here, here, here and here. In a world th... More

Rutgers Digital Asset Management Program Fills a Unique Gap

By Chris Tribbey, Editorial Director, MESA As a graduate student at Rutgers, working toward her masters in library and information science (MILS), Yonah Levenson, manager of metadata strategy for WarnerMedia and chair of the Language Metadata Table initiative struck up a con... More

EIDR 2.5 Deployment to Swap Existing De-Duplication Subsystem

EIDR is pleased to announce the schedule for the deployment of EIDR 2.5. This release will swap out our existing de-duplication subsystem for a completely new one. There will be no change to the API, but de-duplication results will change. The date for this release has been delay... More

Business as Usual: More Important Than Ever, Even If It Takes Extra Planning

By Jack Wyrick, Business Development, Chesapeake Systems - Coffee: check! Power cable plugged in: check! Favorite home-office chair: check! Remote access to media: check? While COVID-19 is testing the flexibility and preparedness of media teams around the world, enabling a... More

The Engineer’s Room: A Touch of the Irish

Each year, March 17 brings us St. Patrick’s Day – originally celebrated as the Feast of Saint Patrick, in honor of the patron saint of Ireland,[1] and one of four national saint feast days in the United Kingdom.[2] It is still celebrated as a public holiday in the Republic of... More

EIDR Aims For 100% Title Registration By End of 2020

The Entertainment Identifier Registry (EIDR) board has a plan for achieving 100% title registration by the end of 2020. That means all new content being released from each participant company will have an EIDR tag, regardless of who created it or where it falls in the supply chai... More