Press/News

2019 News Releases

HITS Spring: AFI Looks to EIDR to Enable Its Future
UNIEVRSAL CITY, Calif. — The Entertainment ID Registry’s (EIDR) executive director Will Kreth and director of engineering Richard Kroon were on hand for the May 23 HITS:Spring presentation “AFI & EIDR: Identifying our Cultural Heritage – Enabling the Future,” though neither had much to say.

They let Scott Bly, director of information technology for the American Film Institute (AFI), do all the talking for them, as he praised the recent EIDR-AFI partnership, which sees AFI registering all film titles with EIDR’s unique IDs, in order to enable universal identification and tracking. Read More…

EIDR’s Got You Covered: 2019 Emmy Nominations
July 16, 2019 – 2019 Primetime Emmy Award Nominees
EIDR would like to congratulate the 112 different programs that shared the 262 nominations across 45 different categories in the 2019 Primetime Emmy Awards announced on July 16. The 71st Primetime Emmy Awards ceremony will take place on September 22, 2019, airing in the US on the Fox television network.
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American Film Institute Joins Entertainment Identifier Registry Association
NEW YORK (PRWEB) APRIL 25, 2019 – The Entertainment Identifier Registry (EIDR), the global source of universal unique identifiers for digital distribution of movies and television assets, announced today that the American Film Institute (AFI) has become an EIDR member.

The American Film Institute, one of the world’s premiere authorities of film, was established to preserve the heritage of the motion picture, to honor the artists and their work, and to educate the next generation of storytellers. As a nonprofit educational arts organization, AFI provides leadership in film and television and is dedicated to initiatives that engage the past, the present and the future of the moving image arts. EIDR’s precise identifiers will make it possible for films in the AFI Archive and the AFI Catalog of Feature Films to be accurately identified across all platforms and enable precise matching of their titles across third-party datasets.
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Magnolia Pictures Joins Entertainment Identifier Registry Association
NEW YORK (PRWEB) APRIL 05, 2019 – The Entertainment Identifier Registry (EIDR), the global source of universal unique identifiers for digital distribution of movies and television assets, announced today that Magnolia Pictures has become an EIDR member.

Magnolia Pictures is the theatrical and home entertainment distribution arm of the Wagner/Cuban Companies, a vertically-integrated group of media properties co-owned by Todd Wagner and Mark Cuban. EIDR’s unique identifiers will make it possible for films distributed through Magnolia Pictures to be accurately identified across all platforms and enable precise matching of their titles across third party datasets.
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BeBanjo Joins Entertainment Identifier Registry Association
NEW YORK (PRWEB) FEBRUARY 14, 2019 – The Entertainment Identifier Registry (EIDR), the global source of universal unique identifiers for digital distribution of movies and television assets, announced today that BeBanjo, the Spanish start-up that builds best-of-breed tools for teams managing on-demand services, has become an EIDR member.
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Takeaways from the CIMM Cross-Platform Video Measurement and Data Summit
February 11, 2019 – To those of us in the media world, the discussion of attribution and cross-platform measurement has been going on for decades. Waiting for solutions has been painfully slow. But in the most recent Coalition for Innovative Media Measurement (CIMM) Cross-Platform Video Measurement and Data Summit (now in its 8th year), the big reveal was that not only has significant progress been made in attribution and cross-platform measurement, feverish activity has been taking place behind the scenes for years. The reason is that it’s simply not easy to form new metrics and protocols between the need for consensus across all types of companies and the persistent evolution and expansion of technologies.
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EIDR Registers 2 Millionth Unique ID
New York (PRWEB) January 31, 2019 – The Entertainment Identifier Registry (EIDR), the global source of universal unique identifiers for digital distribution of movies and television assets, has registered its 2 millionth title, assigning the milestone ID to the upcoming Hindi feature film Gully Boy, registered and reviewed by Qube Cinema’s Moviebuff.com.
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Mediamorph Achieves Record-Setting Year in New Customer Acquisitions in 2018
New York (PRWEB) January 16, 2019 – Mediamorph, the leading Content Value Management (CVM) cloud platform powering the largest entertainment companies in the world, announced today it set a record pace of new customer acquisitions in 2018 that included content providers, broadcasters and operators. The company’s momentum reflects the growing need for a platform that orchestrates the 360° process bringing content value from provider to distributor to the connected consumer.
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Golden Globes 2019: 4 Reasons Streaming Won The Night
January 7, 2019 – Will Kreth joins other thought leaders on the success of streaming platforms and their significant win at this year’s 79th Annual Golden Globes with Dana Feldman for Forbes. Read More…

Sprint and T-Mobile’s proposed merger could reshape Sprint’s home town
January 2, 2019 – Will Kreth was recently interviewed by Marketplace’s Erika Beras to discuss Netflix’s new hit, Bird Box, and its record breaking launch capturing 45 million user views. The podcast also discussed various strategies both streaming and legacy media companies can take to remain in the spotlight for 2019. Click here to listen
2018 News Releases

Vice Media Joins the Entertainment Identifier Registry Association
New York, NY, December 11, 2018 – The Entertainment Identifier Registry Association (EIDR), the source of universal unique identifiers for digital distribution of movies and television assets announced today that VICE Media, the world’s preeminent youth media company and content creation studio, has become an EIDR member.
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EIDR’S Universal Identifiers Implemented by NENT Group
New York – November 14, 2018 – The Entertainment Identifier Registry Association (EIDR) today announced that Nordic Entertainment Group (NENT Group), the Nordic region’s leading entertainment provider and a contributing member in the EIDR community, has made a major overhaul of its publishing workflow, utilizing EIDR’s universal content identifiers across all linear and non-linear TV programming.
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British Board of Film Classification Joins the Entertainment Identifier Registry Association
New York – October 16, 2018 – The Entertainment Identifier Registry Association (EIDR), the source of universal identifiers for digital distribution of movies and television assets, today announced that the British Board of Film Classification, a leader in the global entertainment ratings industry, has joined EIDR as a member.
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Supply Chain Transformation Consultancy, Remodus Joins EIDR to Strengthen Offerings
New York – October 04, 2018 – The Entertainment Identifier Registry Association (EIDR), the source of universal identifiers for digital distribution of movies and television assets, announced today that Remodus, a worldwide consulting agency within the global entertainment industry, has become the first ‘EIDR-Ready’ consultancy.
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EIDR’s got you Covered: 2018 Emmy Edition
September 18. 2018 – Our members are creating content and identifying it with a corresponding EIDR Content ID hundreds of time every day. The list below demonstrates award-winning content that are covered by EIDR today.
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Variety Business Intelligence Joins EIDR
Aug 31, 2018 – The Entertainment Identifier Registry Association (EIDR), the source of universal identifiers for digital distribution of movies and television assets announced today that Variety Business Intelligence, a leader in the entertainment industry providing desktop solutions, API access and metadata globally, has become an EIDR member.
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EIDR Content Identifiers Now Available for Individual Registration
New York — July 31, 2018 – The Entertainment Identifier Registry (EIDR), the source of universal identifiers for digital distribution of movie and television assets, and The Title Registrar, a provider of data management solutions for the entertainment industry, today announced that EIDR content identifiers are available for registration of individual content properties, whether the registrant is an EIDR member or not, and with no minimums.
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USA Today – Cord cutter déjà vu: Streaming channels are looking more like those hated cable TV bundles
July 12, 2018 – What began as a “Great Unbundling” of media is starting to become the “Great Re-Bundling,” says Will Kreth, the executive director of the Entertainment Identifier Registry, a nonprofit group providing a ID system for movie and TV content. “The temptation to bundle” – to increase revenues from each subscriber from a pricier monthly subscription – “is just too great,” he said.
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SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology
New York — July 9, 2018. – SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology, today announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media’s audio watermarking technology, an open solution available for licensing.
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US Justice Department gives go-ahead for Disney-Fox merger amid bidding war
The Drum – June 27, 2018. – Will Kreth, the Executive Director of the Entertainment Identifier Registry Association (EIDR), said: “As the pace of M&A activity picks up among the studios, networks and content distributors – the heavy lifting to integrate thousands of currently in-window and library titles into the new combined archives of these companies will be considerable. They’ll want to avail themselves of global ID standards (like EIDR) for correctly identifying the inventories of just what they’ve bought, as well as the task of mining the archives for monetizeable licensing of content, down to the clip/outtake level.”
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M&E Journal: Get Ready for EIDR 3.0
By Will Kreth, Executive Director, Entertainment ID Registry – Since its first release in 2010, the Entertainment ID Registry (EIDR) — a widely adopted industry standard universal identifier registry, supporting the full range of asset types and relationships between assets — has been evolving …but its technology stack is now nine-plus years old.
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EIDR Appoints New Officers, Welcomes CAA To EIDR Board
New York City, NY – May 31, 2018. – EIDR, the source of universal identifiers for digital distribution of movie and television assets, has appointed a slate of new officers to its Board of Directors, additionally welcoming back Creative Artists Agency (CAA) to the EIDR Board.
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EIDR Ready Initiative Announced
Redwood City, California, April 9, 2018. – The Entertainment Identifier Registry (EIDR) announced their new “EIDR Ready” program. The awareness and branding campaign is designed to bring a spotlight to some of the top media and entertainment supply chain companies throughout the world.
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2018 BAFTA Awards Nominations
2018/01/08 – EIDR would like to congratulate the 2018 British Academy Film Awards nominees. The awards will be presented on February 18, 2018. In total, there were 110 individual nominations excellence in 48 different domestic and international motion pictures across 23 separate categories.
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2017 News Releases
24th Annual SAG Awards Nominations
2017/12/13 – EIDR would like to congratulate the 2018 SAG Awards nominees. The awards will be presented by SAG-AFTRA on January 21, 2018. In total, there were 125 individual nominations in 15 categories honoring individual and ensemble acting and stunt performances in motion pictures and television.
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75th Golden Globe Awards Nominations
2017/12/11 – EIDR would like to congratulate the 75th Golden Globe Awards nominees. The awards will be presented by the Hollywood Foreign Press Association on January 7, 2018. In total, there were 125 individual nominations in 25 categories honoring achievement in motion pictures and television. Read more…

2017 Venice Film Festival Awards
2017/09/08 – EIDR would like to congratulate the 74th Venice Film Festival Awards winners. The awards represent the best of the fest, with 21 different awards from 4 different awards programs honoring special achievement in motion pictures and virtual reality: Venice 74, Venice Horizons, Venice Classics, and Venice Virtual Reality.
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