Global media services provider Red Bee Media enables the world’s most recognized media brands, broadcasters, studios, and content creators by facilitating instantaneous connections with worldwide audiences, enriching both linear and on-demand content with essential metadata and captivating imagery.
Red Bee Media’s integration with EIDR provides a method to validate programming and link data from multiple providers and IDs, and EIDR’s unique ID structure supports a variety of Red Bee services, including data migration and customer onboarding.
Paired with Red Bee’s unique identifiers, the EIDR ID enables the highest level of data integrity and flexibility, allowing Red Bee to quickly manage updates from multiple sources and offer a globally recognized standard ID to customers. Additionally, the EIDR mapping process that Red Bee employs has been integrated into various third-party data provider workflows to ensure that Red Bee’s program database is as complete and consistent as possible.
The team at Red Bee Media sat down with EIDR to dive further into how the two organizations offer a seamless solution for both catalog onboarding and asset registration, and how Red Bee and EIDR are advancing content management practices through global standardization and metadata enrichment.
EIDR: How does Red Bee’s expertise in metadata come into play with this partnership?
Shaun Stark, Head of North America and Global Service Delivery Flow, Content Discovery: Red Bee has been working within the mapping space for quite some time now. Our current mapping processes have evolved from our early client needs surrounding transitioning EPG platforms from prior vendors, with a need to maintain DVR functionality for their customers. We have refined these processes, incorporating automation and smart matching functionality, to manage the integration of everything from EPG transitions, third-party data, studios rights tracking, and VOD and SVOD catalogues.
EIDR: How does this partnership between Red Bee and EIDR help with future metadata enhancements and catalog additions?
Shaun Stark: Once Red Bee has onboarded an EIDR client’s initial catalogue, we can persist that connection between the catalogue metadata, Red Bee metadata, and EIDR metadata, to quickly identify any ongoing additions to the catalogue. This continued interconnectivity also allows us to perform any level of enhancement that may be required, well into the future of any mapping partnership. Not only can these enhancements be passed on to EIDR to update their catalogue information, Red Bee’s talented enhancement team can also perform metadata enhancements that can be passed directly back to the client to improve their own metadata where necessary.
EIDR: Speak to the synergies that exist between EIDR’s and Red Bee’s databases, and how this partnership benefits both.
Jason Marchese, Head of Sales, Market Area Americas: Red Bee and EIDR both maintain extensive databases of entertainment metadata equally and we both view standardized identification and enrichment of metadata as a shared goal within the industry. This partnership makes our two companies stronger in an environment where the interconnectivity of content is increasingly important, and it adds value to our clients by easing the operational burdens of mapping and enriching content that they face. EIDR benefits from our partnership by allowing its members to quickly and easily map their content library to our EIDR IDs using our new Red Bee Media Mapping Service and RBM benefits by working directly with both EIDR and the content owners.
EIDR: What value does this partnership bring to EIDR and Red Bee clients?
Marchese: Our goal is to provide an end-to-end process that sees client catalogue identification and registration within the EIDR database greatly expedited. With a full team dedicated to this project, we not only provide support during the initial onboarding process, but we are also poised to offer ongoing support for the future needs of any clients we onboard to EIDR. This really allows EIDR members to have the concierge service they expect and deserve, without the resource drain of having to try and perform this service on their own.
EIDR: What makes the catalogue onboarding and asset registration offering between Red Bee and EIDR unique?
Chris Stark, Head of Development, Content Discovery: Red Bee is directly integrated with the EIDR catalogue, with more than 1.7 million EIDR IDs already mapped to the Red Bee database. The ongoing mapping and integration processes, paired with extensive experience in mapping third-party catalogues, positions Red Bee as an expert in catalogue management and integration, especially within the EIDR ecosystem.
EIDR: What upgrades or enhancements do you see coming in the future for this partnership?
Chris Stark: Red Bee is always looking for ways to improve upon our processes. Through our partnership with EIDR and the work we plan to do for EIDR members, we expect to find more ways to support automation, bolstering our mapping and matching processes even further, and providing as efficient an onboarding process with new members who choose to utilize our services as possible.