Webedia Joins EIDR, Improving Automated Content Identification for Dozens of Leading Consumer Movie Sites

IBC – Amsterdam, September 9, 2016. – Webedia, a leading provider of consumer media information sites, just joined the Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

“Webedia is a company serving the media information needs and demand of 90 million unique visitors in 15 countries”*, said Cédric Siré, Founder and Managing Director of Webedia. “Our brands like AlloCine, MoviePilot, AdoroCinema, and SensaCine are known and recognized from France to Germany and all the way to Brazil and Latam. Bringing automation to our metadata workflows was essential to continue our growth, and enriching our user experiences. Joining EIDR will root this automation in the International EIDR ecosystem”.

“We’re delighted to welcome Webedia to our consortium” stated Don Dulchinos, Executive Director of EIDR. “Bringing effective consumer experiences to the market demands behind-the-scenes matching, merging, onboarding and connecting a lot of metadata. The EIDR identifier, and the EIDR identifier cross-resolution web service, brings immediate value to members, by helping to automate manual workflows, releasing those resources for more strategic tasks, and accelerating time to market”.

The EIDR content identifier and related platform APIs, tools, and solutions, can be used efficiently by all the actors of the digital video value chain. “Advertising, multiplatform distribution, measurement and tracking, are only a few of the digital workflows that can be enhanced by EIDR identifiers”, added Hervé Utheza, EMEA Development, EIDR.

– ENDS –

About EIDR:
The EIDR Organization is a not-for-profit industry association managing universal identifiers for a broad array of television and film assets. EIDR maintains management and technical support personnel in Europe and North America. For more information, please visit www.eidr.org. The registry is manually and openly searchable at https://ui.eidr.org/search.

About Webedia:
Since 2007, Webedia has created a unique global network of media brands and services dedicated to a passionate audience, on diverse entertainment themes. With more than 50 sites across the world (Allociné, PurePeople, Puretrend, jeuxvideo.com, 750g.com, EasyVoyage, Tudo Gostoso…) as well as powerful channels on video platforms, the group enjoys more than 90 million unique visitors per month, across all devices*. Webedia provides advertising and e-commerce solutions, and works with its clients on defining and realising their digital, social, CRM and brand publishing strategies. In May 2013, Webedia joined the French investment company, Fimalac, directed by Marc Ladreit de Lacharrière. *(Webedia internal analytics, june 2016)