At the April 24 EIDR Annual Participant Meeting hosted by Google in Los Angeles, Marc Gray, CEO of SonicOrigin, will discuss how growing the EIDR registry will increasingly depend on attaching verifiable credentials to every piece of media content and its derivatives, not just the original asset.
Gray’s presentation, “EIDR and the Emerging Trust Layer for Media,” will share that by pairing EIDR identifiers with emerging standards like C2PA and embedding durable watermarks within the media itself, the registry can expand from a catalog of titles into a living verification layer that supports provenance, rights management, and regulatory compliance.
As distribution fragments across platforms, territories, edits, and AI-generated variants, persistent identifiers such as EIDR can serve as the backbone linking each version to a trusted record.
“Growing EIDR Together” is the theme of this year’s APM event, with the organization and its members aiming to register more content, increase company participation, and include more global voices, languages, and alternative IDs, all connected to a single trusted foundation.
To register for EIDR APM, click here.
The 2025 edition of the EIDR APM was held at NBCUniversal and featured sessions revolving around data quality, as well as the adoption of EIDR across enterprises and streaming platforms. Studios, streaming giants, EIDR’s board and more were on hand to celebrate what EIDR had accomplished to date, and what was on the horizon.
Stories that came out of the 2025 EIDR APM included: