AFTERNOON DEEP-DIVE WORKSHOPS (MULTI-TRACK BREAK-OUT SESSIONS)
TRACK 1: TRUSTED PARTNER NETWORK (TPN) WORKSHOP
TRACK 2: ENTERTAINMENT IDENTIFIER REGISTRY (EIDR) WORKSHOP
TRACK 3: ENTERTAINMENT SUPPLY CHAIN ACADEMY (ESCA) ROOM A
TRACK 4: ENTERTAINMENT SUPPLY CHAIN ACADEMY (ESCA) ROOM B
TRACK 1: TRUSTED PARTNER NETWORK (TPN) WORKSHOP
4 – 4:40 p.m.
Trusted Partner Network 101
Nearly 500 entertainment services companies are in the process of qualifying to join the Trusted Partner Network (TPN). By undergoing a TPN security assessment, they are demonstrating their support for an industry-wide set of security controls that are accepted by 28 of the world’s largest content companies. This session is where your company can learn more about TPN, the industry objectives of the organization, progress to date since launch and more!
Guy Finley, Executive Director, Content Delivery & Security Association (CDSA) and Chief Executive Officer, Trusted Partner Network (TPN)
Kurt Fischer, Director, Content Security, Motion Picture Association of America (MPAA) and Chief Operating Officer, Trusted Partner Network (TPN)
Ben Stanbury, Chairman, Content Delivery & Security Association (CDSA) and Chief Technology Officer, Trusted Partner Network (TPN)
4:40 – 5:20 p.m.
Securing the Tech: TPN’s App & Cloud Initiative
How secure is the technology that you depend on for your daily workflows and processes? From production to distribution, the new digital supply chain is dependent upon a large number of tools, built by a wide variety of vendors with individual security protocols. The Trusted Partner Network (TPN) will be addressing this market condition in 2019, offering vendors a clear and consistent set of controls, that dovetail into existing industry standards and protocols, as specified by their leading media & entertainment customers.
Keith Ritlop, Chair, App & Cloud Subcommittee, TPN Technology & Development Advisory Committee
5:20 – 6 p.m.
We’re All Guardians of Our Industry’s Content
The TPN Guardians program engages your employees in the task at hand. Over 150 TPN vendors have appointed a company TPN Guardian to develop and manage education, training and community programs to elevate awareness and attentiveness to content protection and good corporate security hygiene. Learn what the TPN Guardians offers our industry as the “culture of security” flourishes in companies that are commited to protecting their content.
Cyril Rickelton-Abdi, Chair, TPN Community & Outreach, Advisory Committee
TRACK 2: ENTERTAINMENT IDENTIFIER REGISTRY (EIDR) WORKSHOP
4 – 4:40 p.m.
EIDR and the International Supply Chain
The entertainment industry is engaged in a number of significant collaborative initiatives that have the potential to revolutionize the way content is accessed, processed and distributed. EIDR sits at the crossroads of the Media & Entertainment industry’s digital future. This session offers an informed update of the roadmap for increased efficiency and collaboration and provides details of some of the key catalysts for optimized workflow and automation.
Will Kreth, Executive Director, Entertainment ID Registry (EIDR)
4:40 – 5:20 p.m.
Setting a New Standard in Cross-Platform Identification: TAXI Complete
The TAXI Complete standards provide simple, single embedding capabilities for binding ids to assets via audio watermark. From enabling more accurate tracking and measurement across platforms, to driving greater efficiencies, cost savings, speed and transparency, the implementation of universal IDs has the potential to benefit all partners within the ecosystem. Not to mention opportunities with creative innovation in second screen synching, opening the door for more novel applications to drive incremental revenue opportunities.
Harold Geller, Executive Director, Ad-ID
Will Kreth, Executive Director, Entertainment ID Registry (EIDR)
Steve Davis, Global Product Director, Kantar Media
5:20 – 6 p.m.
EIDR Member Q&A – Stories from the Front Lines of Workflow Optimization
This session looks at EIDR use cases that have helped companies increase efficiency and integrate titles into existing workflows and supply chains at leading content companies throughout the world. Learn how to take your asset and title management to a new level with tips and tricks from real use cases that will help you utilize the registry to enable a seamless experience.
Richard Kroon, Technical Director, Entertainment ID Registry (EIDR)
TRACK 3: ENTERTAINMENT SUPPLY CHAIN ACADEMY (ESCA) ROOM A
4 – 4:30 p.m.
Post Production Pipelines on Google Cloud
This session presents an overview of the core components of Google Cloud Platform (Compute, GPU, Storage, Networking) that comprise VFX workloads. Attendees will learn more as we talk through the different solutions that VFX vendors such as Foundry (Athera) and Chaos Group (VRay Cloud) have built, and chosen, to run on our platform.
Todd Prives, Product Manager, Google Cloud
4:30 – 5 p.m.
A Hollywood Thriller: The Data Journey to Today’s Consumer
Consider all the emotions and moods a Hollywood Thriller brings to YOU, the consumer…there is shock, awe, surprise, and suspense as story lines unfold and anxieties are resolved in a roller coaster of emotions. The Data Journey to the Connected Consumer can be just as Dramatic(!)…but it shouldn’t and doesn’t have to be. The consumer is in charge and there can be a feeling that we are all along for the ride, adapting and changing to meet every market curve and incline. This can cause a rush of decisions to perceived solutions and on how to provide rich and timely content to the consumer in the ‘I Want What I Want When I Want It (and I Want it Now)’ model. This session explores key fundamentals and elements of a successful data journey for the business of content, sharing anecdotes from the front lines on process, workflow, the potential for automation, while addressing misconceptions and realities of the digital content supply chain.
Thomas Stilling, Head of Product, Mediamorph
5 – 5:30 p.m.
Give Your Ontology The Cognitive Diet It Deserves
Just as humans thrive on nutritious diets, high-performance applications demand well-fed taxonomies and ontologies : rich, up to date, and organically tied to the reality of your data, rather than a simple schema. But spoon-feeding your ontology with facts (or triples) one-by-one is hardly a plan when your knowledge is dispersed throughout a disparate array of information assets. That’s where cognitive technology, and specifically natural language processing, comes into play. Based on your schema, it harvests the instances of your object classes and relationships that actually occur in your content, capturing a wealth of knowledge that makes and keeps your ontology healthy. This session showcases concrete examples of how to successfully implement cognitive technology to feed your ontology and power your information application.
Ian Cameron, Vice President, Digital Media, Expert System
TRACK 4: ENTERTAINMENT SUPPLY CHAIN ACADEMY (ESCA) ROOM B
4 – 4:30 p.m.
Monetizing Content on an Omni-channel Platform Built with Blockchain
A Platform has been built to enable content producers, advertisers, retailers and social influencers to enable efficient purchase of content in an Omni-channel marketplace. The creation of affiliate networks has enabled the leveraging of content which intrinsically has a strong emotional connection with consumers. The driving engine processes & optimizes high volumes of data to shorten shoppers’ journey from discovery to transaction. Influence marketing is leveraged to enable shoppers to buy from sources they trust. It also provides media companies and retailers with a new way to capture, track and monetize Phygital Data. Cryptocurrency is used to reward influencers when they promote products, as well as shoppers when they verify transactions.
Susan Akbarpour, Chief Executive Officer and Founder, Mavatar
4:30 – 5 p.m.
RNDR: A Decentralized GPU Cloud for Next-Generation Blockchain Media
With dramatic increases in GPU performance over the past decade – highlighted by the release of the first commercially available ray tracing GPUs in 2018 – GPU cloud rendering is increasingly becoming standard in Media and Entertainment industry workflows. GPU cloud rendering provides Media and Entertainment organizations unprecedented levels of speed, agility, and economic efficiency, empowering them to push the boundaries of artistic creativity. However, resolution increases for emerging displays like 8K TV’s, Virtual Reality and Mixed Reality HMDs, and Light Field displays will accelerate demand for GPU Cloud rendering, driving a need to exponentially increase today’s GPU-cloud capacity. OTOY is developing the RNDR network for decentralized GPU cloud rendering on the blockchain, increasing the scale and availability of GPU cloud rendering as we embark on a new era of holographic media production and distribution. This session will explore the economies of scale and revolutionary production efficiencies that a decentralized GPU cloud provides.
Jules Urbach, Co-Founder and Chief Executive Officer, OTOY
5 – 5:30 p.m.
Revolutionizing Content Workflows with Blockchain Ledgers and Machine Learning
The media industry has experienced dramatic growth in OTT services and transformation of the direct-to-consumer business with a backdrop of massive innovation in cloud infrastructure, decentralized blockchain ledgers, and machine learning. Yet in spite of this renaissance, the industry is still largely reliant on an ad hoc supply chain and contracting, disparate storage and asset management systems, and legacy content distribution architectures. In addition to learning the foundational concepts of blockchain technology and smart contracts, this session discusses the technical challenges of legacy content architecture, how Machine Learning can drive reductions in media distribution costs without compromising quality and how media workflows can be reinvented in this new decentralized platform.
Michelle Munson, Co-Founder and Chief Executive Officer, Eluvio
5:30 – 6 p.m.
Automated Content Protection, Analytics and Monetization Across Social Platforms
This session explores automated machine-learning and video-based content identification (using the content’s visual information for searching) and discovery of your IP across all social and video platforms. Videocites search platform allows content companies a real-time, automatic and scalable rights protection and management system to maximize monetization, view dynamic business intelligence and true viewership analytics to identify the real distribution patterns and engagement of their videos. In addition, Videocites allows a video-based, inner-catalog video searching and deduping system. You’ll learn about our unique approach, that transcend business units, across three distinct areas: anti-piracy and monetization, social media viewership analytics and storage optimization of large video databases.
Eyal Arad, Chief Executive Officer, Videocites
