What Is EIDR?

  EIDR is a universal unique identifier system for movie and television assets. From top level franchises, titles, edits, and collections, to series, seasons, episodes, and clips –  EIDR provides global unique identifiers for the entire range of singular and serial audiovisual object types that are relevant to both commercial and non-commercial works.

The Registry’s flexible data model supports complex relationships that exist between various assets and is interoperable with other standard and proprietary identifier schemes.

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How Does EIDR Work?

  The EIDR Registry is built on industry standard Digital Object Identifier (DOI) technology that is flexible and extensible to meet the evolving needs of the industry.

The Registry is backed by a sophisticated de-duplication module that guarantees uniqueness of all registry entries. Registrants may use one of many interfaces to interact with the Registry.

International DOI Foundation

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Is EIDR For You?

  If your organization is involved in movie and television production, post-processing, distribution or provides services to the entertainment industry, or in archival curation of works of cultural and historical significance,  you could reap significant benefits from joining the non-profit EIDR Registry.

EIDR is an industry non-profit operated on a cost recovery basis.  It is open to all industry participants.  A variety of membership options are available.

EIDR IDs for non-members may be obtained in small numbers through service companies. Click here for more information.

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EiDR News

EIDR’s Clint Richmond Exits Operations Director Post Sept. 30

Clint Richmond, EIDR’s longtime director of operations, is leaving his post, following nearly a decade of helping guide the organization’s advancement. He will remain available to EIDR as a consultant going forward, according Kip Welch, EIDR’s executive director. “Our ... More

Warner’s Hitesh Pau Kicks Off EIDR Instructional Series

Hitesh Pau, director of operations strategy for Warner Bros. Entertainment, has debuted the first in a series of blogs providing instructions on how to access EIDR via the API using Python. According to EIDR, readers will see additional posts from Hitesh covering how to read a te... More

WWII Inspired Amazing Films

Sept. 3 marked the 75th anniversary of V-J Day and the official end of World War II (the war in Europe had ended some months earlier on May 8, 1945). Over the course of six years, some 70-85 million people died … 50-56 million as a direct result of the war with an additional 19... More

BB First Latin American Company to Join EIDR

BB, a market research and consultancy considered the leader in the telecommunications and media and entertainment Industries, announced today that it joined the Entertainment Identifier Registry (EIDR) earlier this month. This membership marks a major milestone as BB is the first... More

EIDR’s Got You Covered: 2020 Emmy Nominations

EIDR would like to congratulate the 91 different programs that shared the 218 nominations across 36 different categories in the 2020 Primetime Emmy Awards. The 72nd Primetime Emmy Awards ceremony will take place on September 20, 2020, airing in the US on the ABC television networ... More

The Father of Hollywood

Aug. 12 marked Cecil B. DeMille’s birthday. Today, DeMille, known as “The Master of Spectacle,” is best known for his biblical epics, including The Ten Commandments (1956), Samson and Delilah (1949), and the King of Kings (1927), but his full career is the story of Hollywoo... More

The Engineer’s Room: Some Summer Fun

Not since Die Hard was declared a Christmas movie[1] has there been as much controversy as we find ourselves facing this month. The northern hemisphere is well into summer, so it’s only natural that July is host to National Bikini Day[2] (July 5), commemorating the introduction... More

EIDR Welcomes Outdoor Sportsman Group

Outdoor Sportsman Group (OSG), the world’s largest media company devoted entirely to outdoor lifestyle content, has joined the Entertainment Identifier Registry (EIDR) to better track and identify its vast array of content. The announcement was made today by EIDR. With seve... More

EIDR’s Kroon: We’re Both ‘Best-‘ and ‘Worst-Kept’ Secret in M&E World

During the late-May Hollywood Innovation and Transformation Summit (HITS) Live event, EIDR technical director Richard Kroon put the state of the Entertainment ID Registry succinctly: it’s both the best-kept and worst-kept secret in the media and entertainment world. In its d... More

The Engineer’s Room: National Doughnut Day

On the face of it, you’d think that National Doughnut[1] Day, celebrated each year on the first Friday in June, honors police officers and their service to the community. Particularly in America, police officers are so inexorably linked with doughnuts and coffee that it’s har... More