Our Work
Unique Identifiers
EIDR assigns one permanent ID to every title and version, providing a consistent reference point across the content lifecycle. This removes ambiguity, prevents duplicate records, and keeps partners aligned across systems and regions.
EIDR supports industry-standard hierarchies so series, seasons, episodes, and versions can be organized and maintained accurately. It also allows members to uniquely identify trailers, bonus material, promos, music videos, and other related assets.
In addition, EIDR enables relationships between records, making it easy to connect franchise content, create bundles or compilations, and understand how individual assets relate to the larger body of work.
Media Supply Chain
The media supply chain is a global ecosystem made up of thousands of interconnected partners. Studios, distributors, licensees, marketers, advertisers, cable providers, broadcasters, streamers, FAST, AVOD, SVOD platforms, and the vendors and service providers that support them all rely on accurate data to deliver content worldwide.
EIDR provides the shared identifier that keeps this ecosystem aligned. By ensuring every partner refers to the same work in the same way, EIDR reduces mismatches, duplicate records, and ingestion errors that slow down delivery and create unnecessary rework.
EIDR IDs support the full lifecycle of content. From initial production and global distribution to long-term archiving and reuse, a persistent identifier ensures that content can be reliably tracked, referenced, and repurposed over time. This makes it possible to use and reuse entertainment content indefinitely, even as platforms, formats, and business models evolve.
Discoverability
Discoverability depends on more than good metadata. It requires a stable, authoritative identifier that can be used consistently across systems, platforms, and algorithms. EIDR plays a key role in how content is identified, connected, and surfaced in search engines and knowledge graphs.
Because EIDR is a public registry, its identifiers can be freely referenced and resolved by anyone. This makes EIDR particularly well suited for use in AI, machine learning, and large language models, where open, persistent identifiers are essential for accurate matching, training, and inference.
EIDR collects and resolves alternate titles so localized, translated, or transliterated titles can be used to search the registry. Regardless of which title is used, the lookup resolves to the same authoritative EIDR record, ensuring that all references point to the one correct work.
By combining public access, resolvable alternate titles, and a growing collection of alternate identifiers, EIDR enables platforms, services, and algorithms to identify content accurately and surface reliable results at global scale.
Content Authenticity
Content authenticity starts with identity. If you can’t reliably identify a work, you can’t track it, verify it, or establish trust in how it is used or modified.
EIDR provides the persistent identifier layer that content authenticity frameworks depend on. By assigning stable, authoritative IDs to professional media, EIDR enables provenance, verification, and accountability to be built on a consistent foundation rather than fragile or proprietary references.
EIDR actively participates in industry efforts focused on authenticity and provenance, including C2PA, the Creator Assertions Working Group, and IPTC. Through this work, EIDR helps ensure that content identity integrates cleanly with emerging standards for assertions, metadata, and verification.
EIDR is also certified under the DPF program, reinforcing our commitment to responsible data stewardship, transparency, and trust. As a nonprofit, industry-governed registry, EIDR supports authenticity without introducing proprietary control or vendor lock-in.
By anchoring content to a trusted identifier, EIDR makes it possible for authenticity systems to function at scale. Identity enables tracking. Tracking enables trust.
Media Distribution
Media distribution operates at massive scale. Content is delivered across platforms, regions, and business models through complex networks of partners and systems. At that scale, manual coordination fails quickly.
Scale depends on automation. Automation depends on repeatable processes. And repeatable processes only work when data is clean, governed, and standardized.
EIDR provides the neutral, third-party reference point that makes this possible. Instead of each partner relying on their own internal identifiers or assumptions, everyone can refer to the same authoritative registry to understand exactly which title, version, or asset is in play.
By anchoring distribution workflows to a shared, trusted identifier, EIDR reduces mismatches, duplicate records, and quality-control failures. Partners can independently verify identity, systems can automate with confidence, and content can move through the supply chain faster and more reliably.
EIDR enables distribution at scale by giving the industry a common place to establish identity and a common language to move content accurately.
Metadata
EIDR provides only the most essential metadata needed to establish clear, accurate identity. By focusing on core data, EIDR keeps barriers to entry low, making it easy to obtain an identifier without unnecessary complexity or overhead.
Limiting metadata does not mean lowering standards. EIDR applies multiple layers of data collection, validation, monitoring, and cleansing to ensure the metadata we maintain is accurate, consistent, and reliable. Our approach prioritizes quality and governance over volume.
EIDR metadata is part of a public registry. It is unlicensed, freely usable, and designed to be shared. If you consume EIDR data, you may use it internally and share it with partners without restriction. There are no downstream fees, no usage limits, and no penalties for sharing. We actively encourage broad, responsible use.
What EIDR does not allow is repackaging the registry itself and presenting it as a separate or proprietary service. This protects the integrity of the public registry while still allowing the data to flow freely throughout the ecosystem.
EIDR does not lock you in. If you incorporate EIDR data into your systems and later decide to leave the registry, you are not required to remove our data from your systems. As a public registry, EIDR exists to support collaboration, not control.
Standards & Interoperability
EIDR is designed to work across registries, platforms, and industry segments, not in isolation. We collaborate with other registries and partners throughout the media ecosystem to ensure that identifiers and metadata can move cleanly between systems without unnecessary translation or rework.
Interoperability is about minimizing friction. When identifiers, metadata, and standards align, organizations spend less time reconciling data and more time using it. EIDR helps reduce duplication and manual correction by serving as a common reference point that other systems can rely on.
EIDR is a member of the DOI Foundation, which allows us to participate in ISO standards processes and align our work with globally recognized frameworks. This ensures that EIDR identifiers are compatible with broader standards efforts beyond the media industry.
We also apply ISO standards directly within the registry. Country codes conform to ISO specifications, and language codes follow BCP 47. This consistency supports accurate localization, international distribution, and global interoperability across systems and regions.
By aligning with established standards and collaborating across the ecosystem, EIDR helps create a shared foundation that reduces rework, supports automation, and allows content and data to move efficiently at global scale.
Use Cases
EIDR is used across the media ecosystem to reduce manual effort, improve data accuracy, and support automation at scale. Organizations rely on EIDR to maintain consistent identification as content moves between systems, partners, and markets.
Studios and Content Owners
Studios use EIDR to establish a stable identity for titles, versions, and related assets early in the lifecycle. This supports downstream distribution, rights management, localization, and long-term reuse while reducing duplication and reconciliation work.
Platforms and Streaming Services
Broadcasters, streamers, FAST channels, AVOD, and SVOD platforms use EIDR to match incoming content accurately, reduce ingestion errors, and maintain clean catalogs across regions and business models. Consistent identification improves discovery, reporting, and automation.
Distributors and Licensees
Distributors and licensees rely on EIDR to keep partners aligned on the correct asset and version. A shared identifier reduces onboarding friction, shortens delivery timelines, and minimizes quality-control exceptions.
Technology Vendors and Service Providers
Vendors integrate EIDR to support automated matching, metadata enrichment, analytics, and AI-driven workflows. EIDR helps vendors align their systems with customer data while avoiding proprietary lock-in.
Archives and Cultural Institutions
Archives use EIDR to preserve long-term identity across formats, restorations, and re-releases. Persistent identifiers support reuse, historical accuracy, and ongoing access as technology and distribution models evolve.
Across all use cases, EIDR provides the shared foundation that allows organizations to work independently while staying aligned on identity.