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Every Story Has an Identity

Content Connected - Data Simplified

What is EIDR?

 A universal, industry-backed identifier system designed to bring clarity, consistency, and interoperability to the global media ecosystem. 

EIDR, the Entertainment ID Registry, is a nonprofit registry built and governed by the media industry. We exist to provide a trusted, neutral identifier that supports open collaboration and interoperability across the entire ecosystem.

By linking metadata across systems, EIDR creates a stable foundation for automation, accuracy, and long-term preservation. When every title and version are consistently identified, workflows run faster, data aligns cleanly, and content is easier to find and manage.

Good metadata fosters access, preservation, and discovery.

Top Benefits of Using EIDR

Unique Identifiers

EIDR assigns one permanent ID to every title and version. This removes ambiguity, prevents duplicates, and keeps all partners working from the same source of truth.

Supply Chain Efficiency

EIDR reduces mismatches, duplicate records, and ingestion errors across platforms. This speeds deliveries, cuts exceptions, and keeps your entire supply chain running smoothly.

Unified Identity

EIDR provides members with a growing set of alternate identifiers. This enables automated matching across data sources and helps ensure consistent identification.

More EIDR Benefits

Access To Resources

Unlimited ID Creation
Create unlimited EIDR records for titles, edits, seasons, episodes, and variants. No per-ID fees, enabling large-scale catalog operations.

Unlimited API Usage
Use the full EIDR API without rate limits. Supports real-time integration across CMS, QC, delivery, and partner workflows.

Registry Search
Perform comprehensive searches across the entire EIDR registry. Improves matching accuracy and reduces manual reconciliation.

Alternate ID Mapping
Map internal, vendor, and platform IDs to EIDR. Enhances interoperability and simplifies catalog alignment.

Sandbox Access
Test integrations safely in a dedicated non-production environment. Ideal for development, QA, and vendor onboarding.

Documentation Access
Full access to detailed API docs, schema guides, and implementation resources. Members receive updates first and can request clarifications.

Data Quality & Workflow

Metadata Authority
Use authoritative, structured metadata trusted across the global media supply chain. Reduces ambiguity and improves system-to-system matching.

Deduplication Services
Benefit from EIDR’s dedupe rules and review processes. Ensures clean, accurate records and avoids conflicting entries.

Workflow Efficiency
Integrate IDs into automated pipelines to streamline operations. Reduces manual work and speeds delivery.

Use Case Support
Receive guidance on film, TV, sports, FAST, and global metadata workflows. EIDR helps tailor best practices to your ecosystem.

Support & Training

Onboarding Support
Getting started could not be easier! EIDR staff can help with bulk ID creation, catalog cleanup support, and more!

Technical Support
Priority help desk support for issues, questions, and integration troubleshooting. Members get faster, more detailed responses.

Training
Team training, API walkthroughs, and workflow onboarding included. Helps new users adopt EIDR quickly and correctly.

Governance & Influence

Working Group Access
Join committees that define metadata standards, content authenticity, governance rules, and feature priorities. Influence the future of the registry.

Standards Participation
Engage in EIDR’s work with C2PA, MovieLabs, SMPTE, IPTC, and global ID ecosystems. Gain early access to specifications and pilots.

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