(as of September 26, 2018)
9 a.m.: Main Stage Program Begins
9:15 – 9:45 a.m.: KEYNOTE CONVERSATION: Digital Transformation in M&E
11 a.m. – 1 p.m.: Use Cases: Technology in Action (Breakouts)
1 – 2 p.m.: Networking Lunch
2 p.m.: AFTERNOON KEYNOTE: How to Manage Risk and Create an Unforgettable User Experience (Main Stage)
2:30 p.m. – 3:30 p.m.: Main Stage Program Resumes
4 p.m. – 6 p.m.: Deep-Dive Workshops: TPN, EIDR, ESCA (Breakouts)
4 – 6 p.m.: SoCal Women’s Leadership Group (Main Stage)
6 – 7 p.m. p.m.: HITS/SoCal Women’s Joint Networking Reception
9 – 9:05 a.m.
Devendra Mishra, Executive Director, HITS and Chief Strategist, MESA
9:05 – 9:15 a.m.
Conference Welcome Remarks
Guy Finley, President, MESA and Chief Executive Officer, Trusted Partner Network
9:15 – 9:45 a.m.
KEYNOTE CONVERSATION: Digital Transformation in M&E
HITS: Fall kicks off with an exclusive fireside chat discussing the trends that are driving transformation in Media & Entertainment. As we move from early cloud adopters to integrated workflows and applications, companies are analyzing early lessons learned and dynamic approaches to collaboration tools in the workplace. How has collaboration changed how you work with partners and what impact the ecosystem of producing feature content? What work has been done to increase transparency, collaboration and sharing across business units? How do you leverage best of breed solutions to enable business transformation in increasingly dynamic, cloud-based environments? Don’t miss this exclusive session at HITS!
Aaron Levie, Chief Executive Officer, Box
Theresa Miller, Executive Vice President and Chief Information Officer, Lionsgate
9:45 – 10 a.m.
Real-world Cloud Production Workflows
Cloud promises a lot, but what are production companies really using it for? What should they be using it for? Join us as our panel of award-winning filmmakers (Larry Kasanoff, “True Lies”, Erick Geisler, “XYZ”) discuss the opportunities, challenges, and benefits of creating cloud-based workflows for new media content, and how they are leveraging Microsoft Azure to do it.
Erick Geisler, Chief Executive Officer, G2 Immersive Studios
Larry Kasanoff, Chairman and Chief Executive Officer, Threshold Entertainment
Joel Sloss, Senior Program Manager, Microsoft Azure
10 – 10:15 a.m.
Unleashing Fan Engagement for Market Growth: The Enabling Technologies
Technology is evolving faster than marketing process is able to absorb. Personal recommendations from people we trust have always been a powerful driver of purchase decisions. What’s changed dramatically is technology, and its ability to create those personal recommendations at scale. Insights will be provided how connected devices, database management, video versioning, and other personalization tools enable you to build a direct, two-way, continuous relationship with your fans. They in turn can give you access to new customers or entire markets that you may not even have considered!
Claudio Ludovisi, Assistant Dean, Strategic Innovation, Marketing & Alumni Relations, Pepperdine University Graziadio School of Business & Management
10:15 – 10:30 a.m.
10:30 – 10:40 a.m.
Morning Technology Showcase Introductions
Bob Gold, Founder & Chief Executive Officer, Bob Gold & Associates
10:40 – 11 a.m.
11 a.m. – 1 p.m.
MORNING TECHNOLOGY SHOWCASES (MULTI-TRACK BREAK-OUT SESSIONS)
TRACK 1: CLOUD, AI & ANALYTICS
TRACK 2: METADATA, PERSONALIZATION & ASSETS
TRACK 3: ASSETS, DATA AND PERFORMANCE
TRACK 4: SOLUTIONS, SYSTEMS AND WORKFLOW
Click here to view the breakout program
1 – 2 p.m.
2 – 2:30 p.m.
KEYNOTE: How to Manage Risk and Create an Unforgettable User Experience
Molly Bloom knows how to manage risk and come out a winner. Best known for her memoir, Molly’s Game, which was adapted into an award-winning film by Aaron Sorkin, Bloom built and operated the largest and most notorious private poker game in the world, turning over hundreds of millions of dollars with the likes of Leonardo DiCaprio, Tobey Maguire, A-Rod and Ben Affleck. Her exclusive HITS Fall keynote will explain how studio tech leaders can manage business risk, make data-informed decisions, and capture the imagination of the consumer.
Molly Bloom, Author, “Molly’s Game”
2:30 – 3 p.m.
Unleashing IP Portfolio: Key to Global Success
The supply chain emanating from the creation of the intellectual property to business affairs, finance, production, marketing and distribution is a formidable challenge for technology solutions. A proactive, integrated approach to monetize a vast library of product for international television and emerging platforms yields significant dividends. Insights will be shared of the journey to build a centralized source of product information, rights/availability, market intelligence, and timely dissemination of information to maximize effectiveness of international distribution and product development.
Todd Barasch, Vice President, Product and Portfolio Management, Global Distribution Operations & Strategy, The Walt Disney Company
3 – 3:10 p.m.
Can We Talk? A Plan for Language Standards in M&E
Global distribution requirements for media & entertainment are creating new demands for an international language metadata standard. For audio, text on the screen, packaging/display, and online user interfaces, broadcast and media companies are now grappling with this growing workflow challenge. This presentation explores how the IETF BCP 47 language standard has been adopted for M&E through MESA’s Language Metadata Table (LMT) initiative that provides our industry with a way forward.
Yonah Levenson, Manager, Taxonomy, HBO
3:10 – 3:40 p.m.
Intellectual Property Monetization: People, Processes and Technology
Hollywood is synonymous with exploitation of intellectual property. Leveraging the complex digital ecosystem for optimization of revenues from channels, territories and platforms is the formidable challenge faced by the business. Disparate systems and data bases are being integrated and enhanced to better manage rights, track usage of content and its distribution, and incorporate metadata along the way. Integration of management of rights, contracts, licenses and talent are yielding greater benefits. Systems are being architected to know, protect, value and monetize the content efficiently and comprehensively. Potential for predictive analytics and machine readable licensing are also being explored.
Moderator: Eric Iverson, Chief Information Officer, Creative Artists Agency (CAA)
David Buckholtz, Senior Vice President, Corporate Information Technology, Sony Pictures Entertainment
Hollie Choi, Executive Director, IT, 20th Century Fox
Clay Epstein, President, Film Mode Entertainment
Stelio Tellis, Vice President, Intellectual Property and Enterprise Data, Warner Bros.
3:40 – 3:45 p.m.
4 – 6 p.m.
AFTERNOON DEEP-DIVE WORKSHOPS (MULTI-TRACK BREAK-OUT SESSIONS)
TRACK 1: TRUSTED PARTNER NETWORK (TPN) WORKSHOP
TRACK 2: ENTERTAINMENT IDENTIFIER REGISTRY (EIDR) WORKSHOP
TRACK 3: ENTERTAINMENT SUPPLY CHAIN ACADEMY (ESCA) ROOM A
TRACK 4: ENTERTAINMENT SUPPLY CHAIN ACADEMY (ESCA) ROOM B
Click here to view the breakout program
4 – 6 p.m.
3:30 – 4 p.m. – Registration
4 – 4:30 p.m. – Doors Open/Seating
4:30 – 5 p.m. – KEYNOTE ADDRESS: Courage versus Perfection
5 – 6 p.m. – (Im)Perfection Lab: How to Embrace our Uniqueness for Greater Creativity, Growth & Influence
Click here to view the full program
6 – 7 p.m. – HITS/SoCal Women’s Joint Networking Reception