(As of February 25, 2020 – subject to change)

Event Schedule

Registration Opens: 8 a.m.
Conference Program Begins: 9 a.m. – 12:45 p.m.
Networking Luncheon: 12:45 – 1:45 p.m.

9 – 9:15 a.m.
Welcome Remarks
Kip Welch, Executive Director, Entertainment ID Registry3

9:15 – 9:45 a.m.
Introduction of the 2020 Board of Directors
Our Board of Directors gathers in the morning to kick off our meeting with an outline of EIDR’s strategic vision for collaboration in the next decade of operations. This opening session addresses the goals of speeding commerce, decreasing costs, increasing discoverability, and improving consumer experiences by connecting content producers and platforms with industry-curated unique identification of the fundamental building blocks of movie and TV distribution.
Moderator: Eric Iverson, CIO/CTO, Iverson Consulting
Bill Kotzman, Partner Product Manager, TV/Film, Google
Scott Maddux, Vice President, Business Development, TiVo
Alicia Tolbert, Director, Media Archive Operations & Global Title Management, NBC Universal

9:45 – 10:15 a.m.
KEYNOTE: How EIDR Helps Streaming Services Deliver for Consumers
Our Keynote presentation addresses the importance of leveraging unique identifiers when designing and implementing consumer platforms within a content company. We’ll look at how EIDR is built into the infrastructure of Disney’s streaming platforms, resulting in 100% registration of all current films and shows appearing on Disney+ and soon on Hulu.
Dave Lindsay, Senior Director of Product Management, Content & Supply Chain, Disney Streaming Services
Al Rundle, Vice President, Content Platform Engineering, Media Applications & Engineering, Fox
Christopher Stefanidis, Vice President, Digital Distribution Operations & Strategy, Walt Disney Pictures and Television

10:15 – 10:30 a.m.
The Tower of Babel Updated
The Language Metadata Table (LMT) provides standardized language codes for use throughout the media and entertainment industry. This session provides an update of the LMT with regards to adoption, engagement, and collaboration among studios, TV networks, and their service provider partners. Launched in July 2018, and sponsored by the members of MESA (Media & Entertainment Services Alliance), the LMT Working Group provides a forum for the increased exchange of ideas and expertise in the meta(data)verse.
Yonah Levenson, Manager, Taxonomy Strategy/Analytics, WarnerMedia

10:30 – 10:45 a.m.
Engaging EIDR’s “Power User Group”
This fireside chat with the Co-Chairs of EIDR’s Power User Group discusses use cases and increasing user input through the Power User Group and its plans for leveraging member knowledge and influence in 2020. The session highlights the Board’s desire to have users serve as product managers, alpha/beta testers and creators of user stories to drive the continued evolution of the registry platform.
Susan Cheng, Executive Vice President, Content Technology Operations, Warner Bros. Entertainment
Greg Geier, Senior Vice President, Content Mastering and Delivery Group, Sony Pictures Entertainment

10:45 – 11:15 a.m.

11:15 – 11:30 a.m.
Requirement for Success: A Strong Platform and Foundation
As EIDR prepares to launch a significant stack improvement (EIDR 2.5) at the end of the quarter, this session begins with a high-level update and statistics on how the improved process performs for registry users. This session walks us through the technology improvements and performance metrics that are driving the enhancement.
Richard Kroon, Technical Director, EIDR
Carrie Moore, Vice President, Product Development, Premiere Digital

11:30 – 11:40 a.m.
We’ve Got Your Assets Covered!
ICYMI, your content supplier customers and other supply chain partners can work with you having 100% complete EIDR coverage, even if they aren’t EIDR participants! The Title Registrar empowers every content supplier (no matter the company/size) with the means to create their own EIDR records online while ensuring that each record is complete, accurate, and follows EIDR best practices. Even if the user knows little to nothing about properly structured metadata, or EIDR, their content enters your workflow and can be automated—no exceptions, no carve-outs, and no help desk necessary.
Sylvester Lan, Web Services Architect, The Title Registrar

11:40 – 11:50 a.m.
When PBS met EIDR
Take a journey with PBS through the opportunities, challenges, and adoption strategies to introduce EIDR to broadcast. The PBS umbrella covers national broadcast distribution, local member stations, non-linear streaming, and home entertainment. PBS and its partners will provide EIDR identification and EIDR-enable automation for national distribution while the PBS member stations will take direct responsibility for their local productions and acquisitions, providing a model that could be applied to other broadcast networks.
Rachelle Byars-Sargent, Senior Director, Information and Knowledge Management, PBS

11:50 a.m. – 12 p.m.
Investing in the Future: EIDR 3.0
What is next on EIDR’s roadmap for the ubiquity of identifiers across the entertainment content supply chain? This preview of the ongoing discussions and plans for fleshing out EIDR 3.0 will dive into specifics around critical issues that EIDR addresses for content creators and distributors. With the global demand for content exponentially increasing through streaming services, EIDR is uniquely positioned to operate at an automated scale, especially around the core issues that require increased collaboration such as ISAN interoperability, de-duplication as a service, and talent/venue ID.
Eric Iverson, CIO/CTO, Iverson Consulting
Kip Welch, Executive Director, Entertainment ID Registry (EIDR)

12 – 12:45 p.m.
WORKSHOP: Together to 100%
EIDR’s Board has designed a plan for achieving 100% title registration by the end of 2020, meaning all new content being released from each participant company has an EIDR regardless of where (or by who) it is created in the supply chain. This interactive session presents the project plan/campaign for 100% registration that also include the key metrics that will be compiled and utilized to track our collective progress. We then break up into smaller groups to offer suggestions on how we can achieve this critical milestone through our community.
Bill Kotzman, Partner Product Manager, TV/Film, Google
Susan Cheng, Executive Vice President, Content Technology and Operations, Warner Bros. Technology
Alicia Tolbert, Director, Media Archive Operations Global Mastering and Servicing, NBCUniversal

12:45 – 1:45 p.m.