BB First Latin American Company to Join EIDR

BB, a market research and consultancy considered the leader in the telecommunications and media and entertainment Industries, announced today that it joined the Entertainment Identifier Registry (EIDR) earlier this month. This membership marks a major milestone as BB is the first Latin American Company to become part of the global source of unique identifiers for digital distribution of movies and television works.

For over 30 years, BB has been analyzing the offer and consumption of contents in their diverse windows of distribution. Most recently, BB has launched its Content Pulse and Streaming Availability Data services focusing on streaming platforms and content availability across the globe, covering 2,200-plus streaming services and surveying 3 million-plus TV episodes and movies. This service is utilized by the biggest media and entertainment companies including all major streaming services, collective entities, producers, distributors, networks and broadcasters, multichannel video platform distributors and telecom networks, researchers, technology developers and manufacturers. It provides them with a real-time solution that allows for a state-of-the-art intelligence database including virtually every existent content worldwide, connecting every available platform, their contents, and universal identifiers such as EIDR.

“Joining EIDR is an outstanding milestone for BB. We have historically been a company focused on Latin America.” said Tomás Gennari, CEO of BB. “Two years ago, we decided to take a leap, take our methodologies farther and cover every country in the world. Joining EIDR was a logical step in doing so. We are seeing and identifying more contents than ever, in every language possible. It is an honor for us to have the opportunity to help build this universal unique identifier database along the Industry Leaders that are part of the EIDR Association”.

EIDR is the world’s largest non-proprietary registry of unique identifiers for audiovisual works. Its identifiers can be easily placed as metadata within audio-visual objects across a wide variety of content, including film, SVOD and OTT, digital content, and television (shows, seasons and episodes). The accompanying metadata includes title, select identifying credits, edit details and technical details, enabling users to mitigate numerous inefficiencies within the cross-platform video distribution supply chain such as time-consuming legacy processes for title matching and identification.

“It is with great pleasure that we welcome BB to the EIDR community” said Kip Welch, Executive Director of EIDR. “EIDR was created with a vision of enabling a more effective delivery of audiovisual works in the digital era. We are proud to see ever-growing sectors of the global entertainment industry adopting EIDR, and we look forward to working with BB in a new continent.”