Media Archive

2020 News Releases

 

Smart Content Summit EU Hears From EIDR
November 30, 2020 Richard Kroon, director of technical operations for the Entertainment ID Registry (EIDR), and Avner Braverman, CEO of Reshuffle, brought their insights on mature APIs and taking advantage of the cloud’s ability to deploy and scale services, to the 5th November Smart Content Summit EU event. Their discussion — “Delivering New Services without Building New Services” — tackled how the cloud has made the delivery of new services easy, but developing those services still takes time, effort and money. Factor mature APIs with an installed customer base that needs 24/7 support without service interruption, and the solution EIDR and Reshuffle have is to deploy API shims, developed on an open-source platform, and backed by commercial support
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EIDR, Reshuffle Share API Advances
November 3, 2020 At the recent Media & Entertainment Day event, Richard Kroon, director of technical operations for the Entertainment ID Registry (EIDR), and Reshuffle CEO Avner Braverman shared how to overcome the challenges of offering new content services by using so-called API “shims.”
The presentation — “Delivering New Services without Building New Services” — focused on how by adopting open-source, standards-based tools (such as Reshuffle’s API construction suite) allows the industry to work more efficiently without the long-term risks and costs associated with proprietary vendor lock-in, and how EIDR’s innovative approach to modernizing APIs allows for the combining of flexibility to quickly add new functionality, all without compromising the stability of existing APIs.
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EIDR Looks to API Advantages at 5 Nov. Smart Content Summit EU
October 23, 2020 he cloud can make the delivery of new services easier than ever before, yet it can still take a great deal of time (and money) to develop them (all while following industry best practices) in the first place.

Add in mature APIs with an already installed customer base that needs around-the-clock support, and the challenges begin piling up. At the 5th November Smart Content Summit EU, Richard Kroon, director of technical operations for the Entertainment ID Registry (EIDR), will offer an easier path, where by deploying API “shims” — developed on an open-source platform backed by commercial support — you don’t have to make it harder on yourself.
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EIDR to Explore Benefits of New APIs at Oct. 20 M&E Day
October 15, 2020 The cloud may make the delivery of new services easier than ever before, but it can still take a great deal of time (not to mention money) to develop them (while following industry best practices) in the first place. Add in mature APIs with an already installed customer base that needs 24/7 support, and the challenges start piling up.

At the Oct. 20 Media & Entertainment Day — a live, worldwide virtual event, taking place during the all-new NAB Show New York digital experience — Richard Kroon, director of technical operations for the Entertainment ID Registry (EIDR), will offer an easier path, where by deploying API “shims” — developed on an open-source platform backed by commercial support — you don’t have to reinvent the wheel.
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EIDR’s Kroon: We’re Both ‘Best-‘ and ‘Worst-Kept’ Secret in M&E World
June 5, 2020 During the July Global Media & Entertainment Day event, Kip Welch, executive director of EIDR, shared details around the recent launch of EIDR 2.5, touting its new de-duplication software system, a complete move to the cloud, and increased efficiencies. “We’re going to be doing more updates going forward, with continued improvement, including around how we process edits,” Welch said.
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EIDR’s Kroon: We’re Both ‘Best-‘ and ‘Worst-Kept’ Secret in M&E World
June 5, 2020 During the late-May Hollywood Innovation and Transformation Summit (HITS) Live event, EIDR technical director Richard Kroon put the state of the Entertainment ID Registry succinctly: it’s both the best-kept and worst-kept secret in the media and entertainment world.In its decade of existence, EIDR has now generated more than 2.2 million unique EIDR IDs, with media and entertainment users from more than 100 different countries using the unique identifier system to identify the full spectrum of audio-visual objects. It’s a well-known resource, Kroon said.
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EIDR 2.5 to Launch April 25th
March 3, 2020 LOS ANGELES — The latest significant stack improvement to EIDR, EIDR 2.5, will launch on Saturday, April 25, bringing with it reliability and resilience for both registry and de-duplication, 100% compatibility with the current installed base, and significant performance improvement, EIDR executives announced, following an unveiling March 3, during the EIDR Annual Participant Meeting. EIDR 2.5 has been tested with 40 clients submitting 90,000 match transactions, and the de-duplication capacity estimate sees the platform doing 6,500 match transactions every five minutes, and capable of 60 simultaneous client submissions.
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EIDR Participant March 3 Event to Celebrate Major Milestones
February 20, 2020 – Celebration of EIDR’S first decade of existence, the introduction of the 2020 EIDR board of directors, the upcoming launch a significant stack improvement (EIDR 2.5), and EIDR’s plan for achieving 100% title registration by the end of 2020, all will be on the docket March 3 at the EIDR Annual Participant Meeting in Los Angeles. As EIDR looks to the future, it’s already achieving critical data ubiquity today, and studios, streaming giants, EIDR’s board and more will be on hand to celebrate what EIDR’s accomplished to date, and look at what’s next.
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2019 News Releases

 

Cineuropa Joins the Entertainment ID Registry
December 12, 2019 – European cinema news outlet Cineuropa has joined the Entertainment Identifier Registry (EIDR) association, and will begin registering film titles to enable universal identification and tracking for its audience. Cineuropa, which offers daily news, interviews, databases and investigations into the audiovisual industry, all available in four languages (English, French, Italian and Spanish), promotes the European film industry worldwide, and offers a platform where professionals meet and exchange information and ideas.
EIDR’s identifiers are placed as metadata within audiovisual objects across a wide variety of content, covering film, SVOD and OTT, digital content and TV (shows, seasons and episodes).
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EIDR’s Kroon Praises LMT as ‘The Standard of Standards’
September 23, 2019 – Richard Kroon, technical lead of the Entertainment Identifier Registry (EIDR), makes no bones about it: he’s a big fan of the Language Metadata Table (LMT), an open-source table of language metadata codes geared toward both the broadcast and entertainment industries. And you should be a fan too. “It’s throughout the pipeline, throughout the workflow,” Kroon said Aug. 27 during a presentation at the vETC (Entertainment Technology Center at the University of Southern California) Grand Convergence 2019 event in Los Angeles. “It’s an uber-standard, the standard of standards.”
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EIDR’s Got You Covered: 2019 Emmy Nominations
July 16, 2019 – 2019 Primetime Emmy Award Nominees
EIDR would like to congratulate the 112 different programs that shared the 262 nominations across 45 different categories in the 2019 Primetime Emmy Awards announced on July 16. The 71st Primetime Emmy Awards ceremony will take place on September 22, 2019, airing in the US on the Fox television network.
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HITS Spring: AFI Looks to EIDR to Enable Its Future
UNIEVRSAL CITY, Calif. — The Entertainment ID Registry’s (EIDR) executive director Will Kreth and director of engineering Richard Kroon were on hand for the May 23 HITS:Spring presentation “AFI & EIDR: Identifying our Cultural Heritage – Enabling the Future,” though neither had much to say.

They let Scott Bly, director of information technology for the American Film Institute (AFI), do all the talking for them, as he praised the recent EIDR-AFI partnership, which sees AFI registering all film titles with EIDR’s unique IDs, in order to enable universal identification and tracking. Read More…

 

American Film Institute Joins Entertainment Identifier Registry Association
NEW YORK (PRWEB) APRIL 25, 2019 – The Entertainment Identifier Registry (EIDR), the global source of universal unique identifiers for digital distribution of movies and television assets, announced today that the American Film Institute (AFI) has become an EIDR member.

The American Film Institute, one of the world’s premiere authorities of film, was established to preserve the heritage of the motion picture, to honor the artists and their work, and to educate the next generation of storytellers. As a nonprofit educational arts organization, AFI provides leadership in film and television and is dedicated to initiatives that engage the past, the present and the future of the moving image arts. EIDR’s precise identifiers will make it possible for films in the AFI Archive and the AFI Catalog of Feature Films to be accurately identified across all platforms and enable precise matching of their titles across third-party datasets.
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Magnolia Pictures Joins Entertainment Identifier Registry Association
NEW YORK (PRWEB) APRIL 05, 2019 – The Entertainment Identifier Registry (EIDR), the global source of universal unique identifiers for digital distribution of movies and television assets, announced today that Magnolia Pictures has become an EIDR member.

Magnolia Pictures is the theatrical and home entertainment distribution arm of the Wagner/Cuban Companies, a vertically-integrated group of media properties co-owned by Todd Wagner and Mark Cuban. EIDR’s unique identifiers will make it possible for films distributed through Magnolia Pictures to be accurately identified across all platforms and enable precise matching of their titles across third party datasets.
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BeBanjo Joins Entertainment Identifier Registry Association
NEW YORK (PRWEB) FEBRUARY 14, 2019 – The Entertainment Identifier Registry (EIDR), the global source of universal unique identifiers for digital distribution of movies and television assets, announced today that BeBanjo, the Spanish start-up that builds best-of-breed tools for teams managing on-demand services, has become an EIDR member.
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Takeaways from the CIMM Cross-Platform Video Measurement and Data Summit
February 11, 2019 – To those of us in the media world, the discussion of attribution and cross-platform measurement has been going on for decades. Waiting for solutions has been painfully slow. But in the most recent Coalition for Innovative Media Measurement (CIMM) Cross-Platform Video Measurement and Data Summit (now in its 8th year), the big reveal was that not only has significant progress been made in attribution and cross-platform measurement, feverish activity has been taking place behind the scenes for years. The reason is that it’s simply not easy to form new metrics and protocols between the need for consensus across all types of companies and the persistent evolution and expansion of technologies.
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EIDR, WD Execs: SMPTE’s C4 ID Complements EIDR ID
February 11, 2019 – Although some people mistakenly believe SMPTE’s recently standardized C4 ID is a competitor to the Entertainment Identifier Registry (EIDR) global unique identifier system or they’re concerned that its introduction muddies the identifier landscape, neither is true. C4 ID actually complements and does not replace EIDR identification, according to Richard W. Kroon, director of engineering at EIDR.
“There are many types of IDs out there and any organization may be using several of them and they each have their purpose and they’re all fine for what they do,” he said Jan. 30 during a presentation called “EIDR and the C4 ID” at EIDR’s annual Participant Meeting in Playa Vista, Calif.
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EIDR Registers 2 Millionth Unique ID
New York (PRWEB) January 31, 2019 – The Entertainment Identifier Registry (EIDR), the global source of universal unique identifiers for digital distribution of movies and television assets, has registered its 2 millionth title, assigning the milestone ID to the upcoming Hindi feature film Gully Boy, registered and reviewed by Qube Cinema’s Moviebuff.com.
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Studios, Vendors to Tackle Everything EIDR at Jan. 30 Participant Meeting
January 28, 2019 – Studio executives, experts from the Hollywood vendor community and OTT providers will all be on hand Jan. 30 in Playa Vista, Calif. for the annual Participant Meeting of the Entertainment Identifier Registry (EIDR, the global unique identifier system that’s celebrating its ninth year of existence..
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Mediamorph Achieves Record-Setting Year in New Customer Acquisitions in 2018
New York (PRWEB) January 16, 2019 – Mediamorph, the leading Content Value Management (CVM) cloud platform powering the largest entertainment companies in the world, announced today it set a record pace of new customer acquisitions in 2018 that included content providers, broadcasters and operators. The company’s momentum reflects the growing need for a platform that orchestrates the 360° process bringing content value from provider to distributor to the connected consumer.
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Golden Globes 2019: 4 Reasons Streaming Won The Night
January 7, 2019 – Will Kreth joins other thought leaders on the success of streaming platforms and their significant win at this year’s 79th Annual Golden Globes with Dana Feldman for Forbes. Read More…

 

Sprint and T-Mobile’s proposed merger could reshape Sprint’s home town
January 2, 2019 – Will Kreth was recently interviewed by Marketplace’s Erika Beras to discuss Netflix’s new hit, Bird Box, and its record breaking launch capturing 45 million user views. The podcast also discussed various strategies both streaming and legacy media companies can take to remain in the spotlight for 2019. Click here to listen
2018 News Releases

2018 News Releases

Vice Media Joins the Entertainment Identifier Registry Association
New York, NY, December 11, 2018 – The Entertainment Identifier Registry Association (EIDR), the source of universal unique identifiers for digital distribution of movies and television assets announced today that VICE Media, the world’s preeminent youth media company and content creation studio, has become an EIDR member.
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EIDR’S Universal Identifiers Implemented by NENT Group
New York – November 14, 2018 – The Entertainment Identifier Registry Association (EIDR) today announced that Nordic Entertainment Group (NENT Group), the Nordic region’s leading entertainment provider and a contributing member in the EIDR community, has made a major overhaul of its publishing workflow, utilizing EIDR’s universal content identifiers across all linear and non-linear TV programming.
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British Board of Film Classification Joins the Entertainment Identifier Registry Association
New York – October 16, 2018 – The Entertainment Identifier Registry Association (EIDR), the source of universal identifiers for digital distribution of movies and television assets, today announced that the British Board of Film Classification, a leader in the global entertainment ratings industry, has joined EIDR as a member.
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Supply Chain Transformation Consultancy, Remodus Joins EIDR to Strengthen Offerings
New York – October 04, 2018 – The Entertainment Identifier Registry Association (EIDR), the source of universal identifiers for digital distribution of movies and television assets, announced today that Remodus, a worldwide consulting agency within the global entertainment industry, has become the first ‘EIDR-Ready’ consultancy.
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EIDR’s got you Covered: 2018 Emmy Edition
September 18. 2018 – Our members are creating content and identifying it with a corresponding EIDR Content ID hundreds of time every day. The list below demonstrates award-winning content that are covered by EIDR today.
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Variety Business Intelligence Joins EIDR
Aug 31, 2018 – The Entertainment Identifier Registry Association (EIDR), the source of universal identifiers for digital distribution of movies and television assets announced today that Variety Business Intelligence, a leader in the entertainment industry providing desktop solutions, API access and metadata globally, has become an EIDR member.
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EIDR Content Identifiers Now Available for Individual Registration
New York — July 31, 2018 – The Entertainment Identifier Registry (EIDR), the source of universal identifiers for digital distribution of movie and television assets, and The Title Registrar, a provider of data management solutions for the entertainment industry, today announced that EIDR content identifiers are available for registration of individual content properties, whether the registrant is an EIDR member or not, and with no minimums.
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USA Today – Cord cutter déjà vu: Streaming channels are looking more like those hated cable TV bundles
July 12, 2018 – What began as a “Great Unbundling” of media is starting to become the “Great Re-Bundling,” says Will Kreth, the executive director of the Entertainment Identifier Registry, a nonprofit group providing a ID system for movie and TV content. “The temptation to bundle” – to increase revenues from each subscriber from a pricier monthly subscription – “is just too great,” he said.
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SMPTE Publishes Standards for Binding IDs to Media Assets Using Audio Watermarking Technology
New York — July 9, 2018. – SMPTE®, the organization whose standards work has supported a century of advances in entertainment technology, today announced published standards for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content. The standards specify use of Kantar Media’s audio watermarking technology, an open solution available for licensing.
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US Justice Department gives go-ahead for Disney-Fox merger amid bidding war
The Drum – June 27, 2018. – Will Kreth, the Executive Director of the Entertainment Identifier Registry Association (EIDR), said: “As the pace of M&A activity picks up among the studios, networks and content distributors – the heavy lifting to integrate thousands of currently in-window and library titles into the new combined archives of these companies will be considerable. They’ll want to avail themselves of global ID standards (like EIDR) for correctly identifying the inventories of just what they’ve bought, as well as the task of mining the archives for monetizeable licensing of content, down to the clip/outtake level.”
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M&E Journal: Get Ready for EIDR 3.0
By Will Kreth, Executive Director, Entertainment ID Registry – Since its first release in 2010, the Entertainment ID Registry (EIDR) — a widely adopted industry standard universal identifier registry, supporting the full range of asset types and relationships between assets — has been evolving …but its technology stack is now nine-plus years old.
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EIDR Appoints New Officers, Welcomes CAA To EIDR Board
New York City, NY – May 31, 2018. – EIDR, the source of universal identifiers for digital distribution of movie and television assets, has appointed a slate of new officers to its Board of Directors, additionally welcoming back Creative Artists Agency (CAA) to the EIDR Board.
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EIDR Ready Initiative Announced
Redwood City, California, April 9, 2018. – The Entertainment Identifier Registry (EIDR) announced their new “EIDR Ready” program. The awareness and branding campaign is designed to bring a spotlight to some of the top media and entertainment supply chain companies throughout the world.
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2018 BAFTA Awards Nominations
2018/01/08 – EIDR would like to congratulate the 2018 British Academy Film Awards nominees. The awards will be presented on February 18, 2018. In total, there were 110 individual nominations excellence in 48 different domestic and international motion pictures across 23 separate categories.
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2017 News Releases

24th Annual SAG Awards Nominations
2017/12/13 – EIDR would like to congratulate the 2018 SAG Awards nominees. The awards will be presented by SAG-AFTRA on January 21, 2018. In total, there were 125 individual nominations in 15 categories honoring individual and ensemble acting and stunt performances in motion pictures and television.
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75th Golden Globe Awards Nominations
2017/12/11 – EIDR would like to congratulate the 75th Golden Globe Awards nominees. The awards will be presented by the Hollywood Foreign Press Association on January 7, 2018. In total, there were 125 individual nominations in 25 categories honoring achievement in motion pictures and television. Read more…

2017 Venice Film Festival Awards
2017/09/08 – EIDR would like to congratulate the 74th Venice Film Festival Awards winners. The awards represent the best of the fest, with 21 different awards from 4 different awards programs honoring special achievement in motion pictures and virtual reality: Venice 74, Venice Horizons, Venice Classics, and Venice Virtual Reality.
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EIDR Appoints New Executive Director, Welcomes CAA To EIDR Board
Mountain View, California, August 29, 2017. — EIDR, the source of universal identifiers for digital distribution of movie and television assets, has appointed Will Kreth to lead the organization. Will is tasked with guiding EIDR into the next phase of its mission to provide industry standard identification for workflow automation. His work will include driving automation for digital distribution, expanding international usage to deliver increasing global value, and solidifying EIDR’s long-term scalability and reliability to meet industry requirements for growth.

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EIDR Content Identifiers Use in Security Solutions

The Entertainment ID Registry is an industry association that curates a data base of unique content identifiers on behalf of the media and entertainment industry. These IDs are being used today in numerous content delivery work flows. One of the most interesting applications is to use EIDR IDs as a component of security and anti-piracy solutions. Hear from EIDR member companies Vobile and ViaccessOrca about how they leverage EIDR IDs in their unique product offerings.

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EIDR Round Trip Complete! YouTube Financial Reports Will Include EIDR IDs for Google Play Transactions; Disney, Sony Pictures and Warner Bros. Among Participants

Mountain View, California, April 18, 2017. — Google has announced that YouTube Transactional reports have been improved to include the Entertainment Identifier Registry (EIDR) ID when that number is provided in an Avail. This marks the long-anticipated completion of the EIDR “round trip,” where the EIDR ID is used in the initial publishing of the Avail for a piece of Film/TV content all the way through to financial reporting on the performance of the content. Transactional reports will include both the EIDR Title ID and the EIDR Edit ID if provided to that level of granularity by the content supplier.

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Kantar Media Audio Watermarking Technology Selected For Next Step in SMPTE Standardization To Bind IDs to Media Assets

New York, New York, February 16, 2017. — Kantar Media’s audio watermarking technology for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content has been selected to move to the next step in the standardization process of the 24TB Open Binding of IDs Drafting Group of the Society of Motion Picture and Television Engineers® (SMPTE®).

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Video Interview with Kip Welch, President and Chairman, EIDR Board of Directors

2016 News Releases

EIDR adds AlloCiné IDs from Webedia as Alternative ID in its Registry

London, December 15, 2016. – EIDR (the Entertainment Identifier Registry) announced today that Webedia is the latest industry player to have added its AlloCiné ID to the registry. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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EIDR & RSG Media Systems – Leveraging Industry Metadata Presentation – IBC 2016

View the video footage of the presentation titled,” Rights Management: Leveraging Industry Standard Metadata”.

Webedia Joins EIDR, Improving Automated Content Identification for Dozens of Leading Consumer Movie Sites

IBC – Amsterdam, September 9, 2016. – Webedia, a leading provider of consumer media information sites, just joined the Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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A Star is Born Becomes 1 Millionth Record in the EIDR Registry of Unique Content Identifiers

Redwood City, CA, September 7, 2016. – The Entertainment ID Registry (EIDR), the global registry of unique content identification, has registered its 1 millionth record, assigning this milestone ID to the upcoming remake of the iconic musical drama A Star is Born from Warner Bros. Pictures.

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CINFO Becomes First Spain Based EIDR Member

Paris, France, June 7, 2016. – CINFO, a Spanish cloud video and EPG provider, just joined the Entertainment ID Registry (EIDR), the consortium promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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EXCIPIO, A German Based Copyright Intelligence Solution Provider, Joins the EIDR Consortium

Paris, France, June 7, 2016. – EXCIPIO, a German IT-company, highly specialized in piracy data analytics, just joined the Entertainment ID Registry (EIDR), the consortium promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR consortium is organized as an industry non profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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Source3 Partners with EIDR to Support Metadata Standards for User Generated Content

New York, NY, April 7, 2016. – Source3™, a leading IP recognition and licensing platform for 3rd party intellectual property in user-generated content, announced it has joined the Entertainment Identifier Registry (EIDR) to enhance identification and tracking of movie and television properties for its marketplace and technology clients.

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2015 News Releases

Nielsen and Digimarc to Offer Extended Use of Nielsen Watermarks

New York, NY, October 27, 2015. – Nielsen (NYSE: NLSN) and Digimarc Corporation (NASDAQ: DMRC) the pioneer and world leader in digital watermarking, announced today that they are joining forces to make Nielsen watermarks available to clients for applications beyond audience measurement. The service will allow clients to determine new ways to engage with consumers on second screens and provide enhanced flexibility to drive brands’ engagement strategies.

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TV France International Becomes First EIDR Service Bureau in France

Biarritz, TVFI “Rendez-Vous”, 9 September 2015. – TV France International announced today that it has joined the EIDR consortium, also becoming the first EIDR service bureau in France. TV France International’s mission is to promote and support the marketing and sales of French TV programs worldwide, as well as facilitate international co-productions. TV France International supports a membership of more than 150 French content providers.

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Highlighted in M&E Daily

Digital EMA Update

Encino, CA, June 26, 2015. – EMA has formed a Digital Supply Chain Committee, consisting of Amazon, Google Play, Netflix, Sony Network Entertainment, and Xbox. It will seek solutions to optimize the delivery of digital content and its associated components from the content providers through service providers and then through retailers/distributors ultimately to the consumer. Opportunities to improve and standardize the consumer experience will be explored, as will new technology to bring speed and efficiencies to this supply chain.

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A Data Driven Solution for Media Analytics using IBM Cloud

New York, NY, April 13, 2015. – Today, RSG Media announced its Cross Platform, Big Data Solutions based on IBM Bluemix for Media & Entertainment companies at the National Association of Broadcasters Show in Las Vegas. The new solutions will deliver unique performance insights to cable and broadcast
networks.

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MESA, Members prep for NAB

April 10, 2015. – With a million net square feet of exhibit space and nearly 100,000 attendees, next week’s NAB Show in Las Vegas is being billed as the biggest gathering of media and entertainment vendors in the world. And the Media & Entertainment Services Alliance (MESA) and its members will play a big part.

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FilmTrack Partners with EIDR to Support Metadata Standards for the Media and Entertainment Industry

Los Angeles, CA, April 7, 2015. – FilmTrack, the global leader in contract and rights management for the media and entertainment industry, today unveiled a new integration with EIDR allowing FilmTrack users easy access to EIDR’s unique content identifier system for movie and television assets. With the push of a button, FilmTrack users can now auto-populate an EIDR number into their StarCM Content Manager, which captures all metadata associated with a project, including title, genre, cast, crew and hundreds of related attributes defining the technical and artistic nature of the film.

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Advanced Television Systems Committee Specialist Group recommends Verance VP1 OPEN ACR technology for ATSC 3.0 Standard

San Diego, CA, April 6, 2015. – Verance Corporation, the worldwide market leader in premium watermarking solutions, today announced that the Advanced Television Systems Committee’s ATSC TG3/S33 Specialist Group on Management and Protocols has recommended its VP1 technology be included within the ATSC 3.0 next-generation terrestrial TV broadcast standard, which is anticipated to be issued in 2016. Verance is set to introduce VP1 to the industry at the 2015 NAB Show in Las Vegas, where it will conduct demonstrations from April 13-16 at ATSC’s Technology Pavilion (LVCC North Hall Booth N5738).

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RSG Media & Prime Focus Technologies Join Forces to Streamline the Digital Supply Chain to Enable Content Monetization and Delivery

New York, NY, March 31, 2015. – RSG Media, creator of the dominant media business rights management system, RightsLogic® and Prime Focus Technologies, creators of the world’s first Media ERP Suite, CLEARTM today announced a technology partnership integrating their flagship products. The joint solution will simplify and streamline the efforts of content owners by automating the digital supply chain and maximizing monetization of their content.

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EBS Joins EIDR – Entertainment Identifier Registry Association

Baldock, UK, 24 March 2015. – EBS, the leading full-service provider of EPG data for platforms and channels worldwide, has announced that it is now a member of the Entertainment Identifier Registry Association (EIDR). EIDR is a nonprofit industry association that meets a crucial need across the entertainment supply chain, providing universal identifiers for a broad array of audio visual objects.

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Swisscom completes the first European deployment of the Entertainment ID Registry with media-press.tv/pps

Redwood City, CA, January 05, 2015. – Swisscom, the PayTV distributor and telecommunications operator of Switzerland, has successfully completed the first European end-to-end deployment of an Entertainment ID Registry (EIDR) powered program guide service. The EIDR identifier is increasingly leveraged in digital video supply chains that include content owners, content distributors, electronic retailers and technology provider companies.

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2014 News Releases

Library of Congress Joins Entertainment ID Registry

Washington, D.C., December 2, 2014. – The Entertainment ID Registry announced today that the Library of Congress has joined the EIDR consortium. The Library of Congress plays a crucial role in cataloging and conserving copyrighted film and television works, and its decision to join EIDR recognizes the shared interests of archivists and commercial creators and distributors in advancing the adoption of a universal audiovisual ID system. Content owners, archivists, distributors, and technology solution providers increasingly leverage the EIDR identifier in archival and title management systems across multiple work flows.

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EIDR and ISAN UK Announce Launch of UK AV Registration Agency

London, UK, 20 November 2014. – The Entertainment ID Registry (EIDR) and the founders of ISAN UK today announced collaboration on a new joint ID service to the film and television industry in the UK. Under the terms of the collaboration, EIDR and ISAN UK will form the UK AV Registration Agency and expand its mission to deliver both EIDR IDs and ISANs, effectively becoming a ‘one-stop shop’ for UK organisations that wish to uniquely identify their audiovisual content to support both rights management applications and the automated digital distribution workflows

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media-press.tv/pps Joins EIDR, bringing program identification in German speaking markets

Berlin, Germany, November 19, 2014. – media-press.tv / pps, a leading European EPG datafeed provider, just joined the Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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Bindinc. Joins EIDR

Redwood City, CA, November 10, 2014. – Bindinc. is the latest technology innovator to join the Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. Bindinc. is the largest publisher of television guides in the Netherlands. Their Program Data division offers services to broadcasters and provides metadata for linear and non-linear content to publishers, distributors and providers.

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MPAA, Content Creators and Tech Firms Promote Universal Digital IDs for Movies And TV Shows

Hollywood, CA, September 30, 2014. — Over the past decade there has been an incredible shift in the use of digital technology for all aspects of movie and television content creation and distribution. While consumers are familiar with one or more of the numerous services used daily to access and enjoy digital content worldwide, our industry has embraced the efficiencies that the Internet brings for all aspects of the production process – glass to glass.

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AdGorilla Joins EIDR

Denver, CO, September 19, 2014. — SCTE Cable-Tec Expo 2014 — AdGorilla is the latest technology innovator to join the Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier for digital entertainment assets, including films and television episodes. EIDR is organized as a nonprofit industry association comprised of key stakeholders across the media industry—including content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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CIMM and SMPTE® Begin Drafting an Open Standard for Binding Identifiers to Content

London and Amsterdam, September 15, 2014. — The Coalition for Innovative Media Measurement (CIMM), an industry organization that promotes innovation in audience measurement for television and cross-platform media, and the Society for Motion Picture and Television Engineers® (SMPTE®), the worldwide leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, today announced the results of the Request for Information (RFI) issued in December 2013, which sought technologies for the optimal open standard technical solution for binding Ad-ID and Entertainment Identifier Registry (EIDR) coding to all advertising and program content assets.

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Veronica Publishing First National European EPG Datafeed Provider to Join EIDR

Amsterdam, September 08, 2014. — IBC — Veronica Publishing, a leading Dutch print media TV program guide publisher, has joined the EIDR consortium. The EIDR identifier is increasingly leveraged in digital video supply chains that include content owners, content distributors, electronic retailers and technology provider companies.

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Riversand Technologies Furthers Commitment to Media and Entertainment Industry Clients Through MESA Advisory Board and Entertainment Identifier Registry Association (EIDR)

Houston, TX, August 04, 2014. – As part of its ongoing commitment to provide a complete Master Data Management (MDM) solution for the Media & Entertainment Industry, Riversand Technologies announced today that it has joined the Entertainment Identifier Registry Association (EIDR) and the Advisory Board of the Media and Entertainment Services Alliance (MESA). Earlier this year, Riversand showcased its multidomain MDM software MDMCenter® at MESA’s Entertainment Supply Chain Academy (ESCA) Digital 2014 Conference and was Brand Sponsor of their Hollywood IT Summit (HITS).
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MEASURE? NO MONEY, HONEY! – WHY MULTISCREEN ASSET ID STANDARDS WILL CHANGE EVERYTHING

THE DATE: June 26, 1974 – 40 years ago this month – the first Universal Product Code (UPC) bar code was scanned at a checkout register in Troy, Ohio. The item was a 10 pack of Wrigley’s Juicy Fruit chewing gum (the unopened pack now hangs in the Smithsonian). Today, bar codes reliably track the identity and price for retail goods in more than 90 countries, millions of times per day.

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WATCHWITH Extends Reach of Entertainment ID Registry (EIDR) to Interactive Video and Second Screen?

San Francisco, CA, April 22, 2014. – Entertainment Identifier Registry (EIDR) announced today the welcoming of Watchwith to its membership of entertainment and technology industry leaders. The addition of Watchwith marks the first EIDR member company to specialize in interactive video and second screen experiences, extending the reach of the EIDR’s universal ID solution to interactive companion experiences on mobile, web, advanced set-top boxes and Internet-connected TVs.

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Experts Tackle Metadata Madness

Los Angeles, CA, March 26, 2014. – Last December in Tampa, Fla., families waiting to watch Disney’s PG animation Frozen were reportedly shown a trailer for the NC-17-rated film Nymphomaniac. That’s a disaster for everyone involved, from filmmaker to distributor. And it’s something that probably could have been avoided with better metadata, according to Craig Seidel, VP of distribution technology for studio-funded tech research company MovieLabs.
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2013 News Releases

Viaccess-Orca Extends European Presence of EIDR Universal ID Solution

Louisville, CO, December 23, 2013. – The EIDR London, England, Viaccess-Orca, an innovative media company in France, has joined the Entertainment ID Registry organization, extending the European reach of the EIDR universal ID solution. The EIDR identifier is increasingly leveraged in digital video supply chains that include content owners, content distributors, electronic retailers and technology provider companies.

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CIMM and SMPTE® Issue Industrywide RFI

New York, N.Y., December 17, 2013. – The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE®) today announced they have issued a formal industrywide Request for Information (RFI) seeking technologies for the optimal open-standard technical solution for binding Ad-ID and Entertainment Identifier Registry (EIDR) coding to all advertising and program content assets.

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EIDR in “Licenses for Europe” Recommendations

Brussels, Belgium, November 13, 2013. – The Communication on “Content in the Digital Single Market” of the European Commission (18 December 2012) announced a final plenary meeting to conclude the “Licences for Europe” stakeholder dialogue. This meeting was held on 13 November 2013. It provided an opportunity for the Working Groups to report-back to the plenary on the conclusions they have reached as a result of their discussions, focusing on the practical solutions that were identified. Practical solutions included 10 pledges to bring more content online. The 9th pledge, a declaration titled, “Declaration on Audiovisual Work Identifiers” was made by the audio-visual industry for improving identification and discoverability of audio-visual content online.
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Cable and Broadcast Apps Drive EIDR Universal ID Solution

Louisville, CO, June 20, 2013. – The EIDR Universal ID solution has recently been featured in three cable and broadcast industry implementations: a CableLabs Alternate Content Interop, the Coalition for Innovative Media Measurement’s TAXI initiative, and an Ad-ID ad testing partnership event hosted by CableLabs. The events, illustrate that the EIDR (Entertainment ID Registry) identifier is increasingly leveraged in digital video supply chains involving industry partners including content owners, content distributors, electronic retailers, entertainment services and technology provider companies.

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Rentrak Validates Dynamic Advertising Insertion For Video on Demand With Entertainment ID Registry

Portland, OR, June 05, 2013. – Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and movie industries, today announced that it has successfully completed its role in the Dynamic Ad Insertion (DAI) interoperability event (Interop) sponsored by the Entertainment ID Registry (EIDR) and hosted by CableLabs, which demonstrated start-to-finish execution of DAI transactions for Video on Demand (VOD).

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DG Commits To Adopting Ad-ID And EIDR Standards

New York, NY, May 07, 2013. – DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today that it plans to adopt both Ad-ID and EIDR open-standard video asset identification registries within its core operations, and for the benefit of its clients.

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Green Light For A Broadcasting Recognition Of The Value Of EIDR

Spring 2013 – EIDR (Entertainment ID Registry, pronounced like cider without the “c”), gained more support last year when it announced it had added a Time Warner and Bright House to Charter, Cox, Comcast and Shaw as participants. It also has studios, some hardware manufacturers, and MovieLabs and CableLabs as promoters. It also has a lengthy list of entities it calls industry contributors, which are comprised of suppliers and interestingly the British Film Institute.
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2012 News Releases

EIDR Universal ID Solution Expands In Europe

London, England, December 14, 2012. – West10 Entertainment, the British Film Institute (BFI), and the British Universities Film and Video Council (BUFVC) are the latest European entities to join Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders in the digital supply chain, including content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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EIDR and ISAN to Provide Seamless Registration of Content IDs

Palo Alto, CA, December 12, 2012. – The Entertainment ID Registry (EIDR) and the International Standard Audiovisual Number International Agency (ISAN-IA) have embarked on efforts to support seamless registration of content IDs in either system to enable content producers and distributors to take full advantage of the capabilities of both systems. ISAN-IA has established a broad network of regional Registration Agencies (RAs) offering hands-on, personalized service to many thousands of content producers and other organizations of all sizes around the globe.

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Cable Drives Expansion of EIDR Universal ID Solution

Louisville, CO, October 17, 2012. – Time Warner Cable and Bright House Networks are the latest cable service providers to join Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies. Cable MSOs and CableLabs are engaged in integrating the registry and promoting EIDR through interop events and public demonstrations.

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2011 News Releases

Entertainment ID Registry (EIDR) Gains Strong Support From Major Entertainment Companies

Hollywood, CA, September 07, 2011. – The Entertainment ID Registry (EIDR) today announced that leading entertainment companies have begun integrating the use of EIDR IDs into their digital distribution workflows. These developments along with the support of two influential industry organizations – DEG: The Digital Entertainment Group (DEG) and the Hollywood IT Society (HITS) – signal strong growth in adoption of EIDR IDs as the universal unique identifier for movie and TV assets across the global entertainment supply chain.

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2010 News Releases

Leading Entertainment Companies Create Registry For Movie And Television Content

Hollywood, CA, October 27, 2010. – A new international coalition, led by MovieLabs, CableLabs®, Comcast and Rovi Corporation, today announced the launch of the Entertainment Identifier Registry (EIDR), a non-profit global independent registry that provides a uniform approach to cataloging movies, television shows, and other commercial audio/video assets with unique identifiers (IDs). Backed by a broad group of industry players, including Deluxe, Universal Pictures, Neustar, Paramount Pictures, Sonic Solutions, Sony Pictures Entertainment, Walt Disney Pictures, Warner Bros. Entertainment, Motion Picture Association of America, Inc., Civolution, Vobile, INA (L’institut national de l’audiovisuel) and others, the registry is set up as an industry resource to help streamline digital commerce and simplify consumer transactions. The consortium is actively looking to expand with new partners and participants internationally.

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Journal Articles

2017 Journal Articles

Solving TV’s Identity Crisis

April/May 2017 – Clive Bishop, ITV and EIDR Board of Director says, assigning a unique number to every programme will benefit the whole industry. Watching the Oscars debacle, it struck me how easily such a mix-up can happen – numerous envelopes all with similar titles: ‘best this’ and ‘best that’. Notwithstanding the distractions of social media, this kind of confusion happens all the time in the audiovisual world. Which version of 39 Steps do you mean? The Office – is that with Ricky Gervais or Steve Carrell?…It’s all about delivering business benefits, which ITV, along with its partners, has sought to realise by using the Entertainment Identifier Registry (EIDR).

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EIDR ID Round Trip Validates Vision of Unique Identifiers – Efficiencies Benefit both Studios and Retail Partners

Spring 2017 – By Jason Peña, Industry Standards Program Lead, Google Play Movies & TV, and
Don Dulchinos, Executive Director, Entertainment Identifier Registry (EIDR). Abstract: Entertainment Identifier Registry board (EIDR) member Google recently announced that YouTube transactional reports have been improved to include the EIDR ID. This marks the longanticipated completion of the EIDR “round trip,” and the realization of huge efficiencies in tracking and reporting. This article will describe the three elements of this round trip: EIDR ID registration and industry coverage; communication of EIDR IDs in the context of the EMA avails standard; and automation of financial reporting aided by EIDR IDs. The inclusion of EIDR IDs in reporting in turn creates a very valuable input into asset management and business intelligence applications.

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2015 Journal Articles

Content Identification for Audiovisual Archives

October 2015 – Stephen McConnachie, British Film Institute; Richard Kroon, EIDR; Raymond Drewry, Movielabs; Andrea Leigh, Library of Congress, have co-authored an article entitled, Content Identification for Audiovisual Archives, which appears in the latest edition of the IASA Journal, Issue No 45. The article highlights the value that EIDR brings to the Audiovisual Archival community.

Digital archives exist within a complex global web of interests and agencies with ever-increasing – and often conflicting – demands placed on their limited resources. Issues with work identification confront them during acquisition, reconciliation, and de-duplication of assets obtained from multiple sources. A curated system of unique, global identification for audiovisual works, their derivative versions, and physical and digital manifestations as provided by EIDR can directly address many of these issues and enable the provision of systems and services that address many more. The paper identified several use case examples, including a federated system for archive search and retrieval, the collection of off-air television broadcasts, and addressing intellectual property rights assertions.

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NAB 2015 Tech Paper: EIDR for Sports Broadcasting Content Management Challenges

Spring 2015 – Any broadcast organization that remains static will soon become irrelevant. To remain competitive, broadcasters must constantly work to increase process velocity, accuracy, and flexibility while reducing time to market, manual touch-points, and associated labor costs. A necessary element in this is globally unique and persistent works identification, such as EIDR (Entertainment Identifier Registry) content and video service identifiers. Sports programming, as a broadcast case study, encompasses all of the issues found in the traditional broadcast supply chain, plus those common to other types of live events and additional complications unique to sports programming. To receive maximum benefit from standardization, a broadcaster must review its propriety processes, often built up over decades, to determine where and how to accommodate change. Effective solutions developed in the crucible of sports broadcasting have important workflow implications for all broadcasters, with particular relevance for those who work with non-sports live events and local origination programming.

*This paper was first presented at NAB 2015, and is published here by kind permission of NAB.

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M&E Journal: Bringing Order to Digital Identifiers

Winter 2014/2015 – M&E workflows are increasingly complex and revenue is derived from increasing numbers of lower-value transactions. Anything that can reduce costs, increase supply chain velocity, or put organizations in a position to respond quickly to new threats and opportunities is worthy of consideration. Common use of EIDR as a globally unique, persistent identifier will accrue multiple benefits throughout the media & entertainment ecosystem at multiple points within every product supply chain.

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2014 Journal Articles

Efficient Workflows for Automated Rich Metadata Production

Amsterdam, September 15, 2014. — IBC — Rich metadata has become an essential component in media distribution, primarily to improve discovery and navigation for the consumer across an increasing number of platforms and services. Metadata production costs need to be reduced to maintain reach across these new platforms and create an efficient bridge between broadcast and digital services. Raw materials are drawn from many sources, which often use their own formats and proprietary identifiers, making interoperability error prone, expensive, and difficult to scale. This paper covers new approaches to automated matching of metadata based on three features of the EIDR unique identifier: resolvability, explicit support for identifiers from other systems, and the availability of a web-based API.

*This paper was first presented at IBC 2014, and is published here by kind permission of IBC.

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M&E Journal: Transforming Entertainment Through Technology

Winter 2013/2014 – In the new world of media & entertainment distribution in the digital age, a key landmark was reached in August of 2010 with the formation of the Entertainment Identifier Registry, or EIDR, by founding members MovieLabs, CableLabs, Comcast, and Rovi. EIDR provides a Universal Media ID for Movie, TV, and other audiovisual content. EIDR’s mission is to drive out inefficiencies in the supply chain, enabling new business models and workflow processes to support the increasing opportunities and complexities in the digital distribution of content.

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2012 Journal Articles

M&E Journal: Asset Identification Through EIDR In a World of Entertainment Everywhere

Fall/Winter 2012 – The Entertainment Identifier Registry provides a top level Universal Media ID for all movie and TV content. EIDR’s mission is to drive out inefficiencies in the supply chain, while enabling new business models and workflow processes to support the increasing opportunities in digital distribution of content. This article will explore the value proposition of EIDR’s global unique identifier in the entertainment industry supply chain. It will describe how using a standard content identifier streamlines implementation of multiplatform digital delivery, and will illustrate the value of EIDR in case studies for online retail distribution including UltraViolet.

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