Media Archive

2017 News Releases

EIDR Appoints New Executive Director, Welcomes CAA To EIDR Board

Mountain View, California, August 29, 2017. — EIDR, the source of universal identifiers for digital distribution of movie and television assets, has appointed Will Kreth to lead the organization. Will is tasked with guiding EIDR into the next phase of its mission to provide industry standard identification for workflow automation. His work will include driving automation for digital distribution, expanding international usage to deliver increasing global value, and solidifying EIDR’s long-term scalability and reliability to meet industry requirements for growth.

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EIDR Content Identifiers Use in Security Solutions

The Entertainment ID Registry is an industry association that curates a data base of unique content identifiers on behalf of the media and entertainment industry. These IDs are being used today in numerous content delivery work flows. One of the most interesting applications is to use EIDR IDs as a component of security and anti-piracy solutions. Hear from EIDR member companies Vobile and ViaccessOrca about how they leverage EIDR IDs in their unique product offerings.

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EIDR Round Trip Complete! YouTube Financial Reports Will Include EIDR IDs for Google Play Transactions; Disney, Sony Pictures and Warner Bros. Among Participants

Mountain View, California, April 18, 2017. — Google has announced that YouTube Transactional reports have been improved to include the Entertainment Identifier Registry (EIDR) ID when that number is provided in an Avail. This marks the long-anticipated completion of the EIDR “round trip,” where the EIDR ID is used in the initial publishing of the Avail for a piece of Film/TV content all the way through to financial reporting on the performance of the content. Transactional reports will include both the EIDR Title ID and the EIDR Edit ID if provided to that level of granularity by the content supplier.

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Kantar Media Audio Watermarking Technology Selected For Next Step in SMPTE Standardization To Bind IDs to Media Assets

New York, New York, February 16, 2017. — Kantar Media’s audio watermarking technology for binding Ad-IDs to commercials and Entertainment ID Registry (EIDR) codes to programming content has been selected to move to the next step in the standardization process of the 24TB Open Binding of IDs Drafting Group of the Society of Motion Picture and Television Engineers® (SMPTE®).

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Video Interview with Kip Welch, President and Chairman, EIDR Board of Directors

2016 News Releases

EIDR adds AlloCiné IDs from Webedia as Alternative ID in its Registry

London, December 15, 2016. – EIDR (the Entertainment Identifier Registry) announced today that Webedia is the latest industry player to have added its AlloCiné ID to the registry. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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EIDR & RSG Media Systems – Leveraging Industry Metadata Presentation – IBC 2016

View the video footage of the presentation titled,” Rights Management: Leveraging Industry Standard Metadata”.

Webedia Joins EIDR, Improving Automated Content Identification for Dozens of Leading Consumer Movie Sites

IBC – Amsterdam, September 9, 2016. – Webedia, a leading provider of consumer media information sites, just joined the Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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A Star is Born Becomes 1 Millionth Record in the EIDR Registry of Unique Content Identifiers

Redwood City, CA, September 7, 2016. – The Entertainment ID Registry (EIDR), the global registry of unique content identification, has registered its 1 millionth record, assigning this milestone ID to the upcoming remake of the iconic musical drama A Star is Born from Warner Bros. Pictures.

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CINFO Becomes First Spain Based EIDR Member

Paris, France, June 7, 2016. – CINFO, a Spanish cloud video and EPG provider, just joined the Entertainment ID Registry (EIDR), the consortium promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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EXCIPIO, A German Based Copyright Intelligence Solution Provider, Joins the EIDR Consortium

Paris, France, June 7, 2016. – EXCIPIO, a German IT-company, highly specialized in piracy data analytics, just joined the Entertainment ID Registry (EIDR), the consortium promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR consortium is organized as an industry non profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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Source3 Partners with EIDR to Support Metadata Standards for User Generated Content

New York, NY, April 7, 2016. – Source3™, a leading IP recognition and licensing platform for 3rd party intellectual property in user-generated content, announced it has joined the Entertainment Identifier Registry (EIDR) to enhance identification and tracking of movie and television properties for its marketplace and technology clients.

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2015 News Releases

Nielsen and Digimarc to Offer Extended Use of Nielsen Watermarks

New York, NY, October 27, 2015. – Nielsen (NYSE: NLSN) and Digimarc Corporation (NASDAQ: DMRC) the pioneer and world leader in digital watermarking, announced today that they are joining forces to make Nielsen watermarks available to clients for applications beyond audience measurement. The service will allow clients to determine new ways to engage with consumers on second screens and provide enhanced flexibility to drive brands’ engagement strategies.

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TV France International Becomes First EIDR Service Bureau in France

Biarritz, TVFI “Rendez-Vous”, 9 September 2015. – TV France International announced today that it has joined the EIDR consortium, also becoming the first EIDR service bureau in France. TV France International’s mission is to promote and support the marketing and sales of French TV programs worldwide, as well as facilitate international co-productions. TV France International supports a membership of more than 150 French content providers.

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Digital EMA Update

Encino, CA, June 26, 2015. – EMA has formed a Digital Supply Chain Committee, consisting of Amazon, Google Play, Netflix, Sony Network Entertainment, and Xbox. It will seek solutions to optimize the delivery of digital content and its associated components from the content providers through service providers and then through retailers/distributors ultimately to the consumer. Opportunities to improve and standardize the consumer experience will be explored, as will new technology to bring speed and efficiencies to this supply chain.

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A Data Driven Solution for Media Analytics using IBM Cloud

New York, NY, April 13, 2015. – Today, RSG Media announced its Cross Platform, Big Data Solutions based on IBM Bluemix for Media & Entertainment companies at the National Association of Broadcasters Show in Las Vegas. The new solutions will deliver unique performance insights to cable and broadcast
networks.

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MESA, Members prep for NAB

April 10, 2015. – With a million net square feet of exhibit space and nearly 100,000 attendees, next week’s NAB Show in Las Vegas is being billed as the biggest gathering of media and entertainment vendors in the world. And the Media & Entertainment Services Alliance (MESA) and its members will play a big part.

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FilmTrack Partners with EIDR to Support Metadata Standards for the Media and Entertainment Industry

Los Angeles, CA, April 7, 2015. – FilmTrack, the global leader in contract and rights management for the media and entertainment industry, today unveiled a new integration with EIDR allowing FilmTrack users easy access to EIDR’s unique content identifier system for movie and television assets. With the push of a button, FilmTrack users can now auto-populate an EIDR number into their StarCM Content Manager, which captures all metadata associated with a project, including title, genre, cast, crew and hundreds of related attributes defining the technical and artistic nature of the film.

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Advanced Television Systems Committee Specialist Group recommends Verance VP1 OPEN ACR technology for ATSC 3.0 Standard

San Diego, CA, April 6, 2015. – Verance Corporation, the worldwide market leader in premium watermarking solutions, today announced that the Advanced Television Systems Committee’s ATSC TG3/S33 Specialist Group on Management and Protocols has recommended its VP1 technology be included within the ATSC 3.0 next-generation terrestrial TV broadcast standard, which is anticipated to be issued in 2016. Verance is set to introduce VP1 to the industry at the 2015 NAB Show in Las Vegas, where it will conduct demonstrations from April 13-16 at ATSC’s Technology Pavilion (LVCC North Hall Booth N5738).

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RSG Media & Prime Focus Technologies Join Forces to Streamline the Digital Supply Chain to Enable Content Monetization and Delivery

New York, NY, March 31, 2015. – RSG Media, creator of the dominant media business rights management system, RightsLogic® and Prime Focus Technologies, creators of the world’s first Media ERP Suite, CLEARTM today announced a technology partnership integrating their flagship products. The joint solution will simplify and streamline the efforts of content owners by automating the digital supply chain and maximizing monetization of their content.

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EBS Joins EIDR – Entertainment Identifier Registry Association

Baldock, UK, 24 March 2015. – EBS, the leading full-service provider of EPG data for platforms and channels worldwide, has announced that it is now a member of the Entertainment Identifier Registry Association (EIDR). Founded by Movielabs, Cablelabs, Comcast and Rovi, EIDR is a not-for-profit industry association that meets a crucial need across the entertainment supply chain, providing universal identifiers for a broad array of audio visual objects.

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Swisscom completes the first European deployment of the Entertainment ID Registry with media-press.tv/pps

Redwood City, CA, January 05, 2015. – Swisscom, the PayTV distributor and telecommunications operator of Switzerland, has successfully completed the first European end-to-end deployment of an Entertainment ID Registry (EIDR) powered program guide service. The EIDR identifier is increasingly leveraged in digital video supply chains that include content owners, content distributors, electronic retailers and technology provider companies.

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2014 News Releases

Library of Congress Joins Entertainment ID Registry

Washington, D.C., December 2, 2014. – The Entertainment ID Registry announced today that the Library of Congress has joined the EIDR consortium. The Library of Congress plays a crucial role in cataloging and conserving copyrighted film and television works, and its decision to join EIDR recognizes the shared interests of archivists and commercial creators and distributors in advancing the adoption of a universal audiovisual ID system. Content owners, archivists, distributors, and technology solution providers increasingly leverage the EIDR identifier in archival and title management systems across multiple work flows.

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EIDR and ISAN UK Announce Launch of UK AV Registration Agency

London, UK, 20 November 2014. – The Entertainment ID Registry (EIDR) and the founders of ISAN UK today announced collaboration on a new joint ID service to the film and television industry in the UK. Under the terms of the collaboration, EIDR and ISAN UK will form the UK AV Registration Agency and expand its mission to deliver both EIDR IDs and ISANs, effectively becoming a ‘one-stop shop’ for UK organisations that wish to uniquely identify their audiovisual content to support both rights management applications and the automated digital distribution workflows

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media-press.tv/pps Joins EIDR, bringing program identification in German speaking markets

Berlin, Germany, November 19, 2014. – media-press.tv / pps, a leading European EPG datafeed provider, just joined the Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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Bindinc. Joins EIDR

Redwood City, CA, November 10, 2014. – Bindinc. is the latest technology innovator to join the Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. Bindinc. is the largest publisher of television guides in the Netherlands. Their Program Data division offers services to broadcasters and provides metadata for linear and non-linear content to publishers, distributors and providers.

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MPAA, Content Creators and Tech Firms Promote Universal Digital IDs for Movies And TV Shows

Hollywood, CA, September 30, 2014. — Over the past decade there has been an incredible shift in the use of digital technology for all aspects of movie and television content creation and distribution. While consumers are familiar with one or more of the numerous services used daily to access and enjoy digital content worldwide, our industry has embraced the efficiencies that the Internet brings for all aspects of the production process – glass to glass.

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AdGorilla Joins EIDR

Denver, CO, September 19, 2014. — SCTE Cable-Tec Expo 2014 — AdGorilla is the latest technology innovator to join the Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier for digital entertainment assets, including films and television episodes. EIDR is organized as a not-for-profit industry association comprised of key stakeholders across the media industry—including content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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CIMM and SMPTE® Begin Drafting an Open Standard for Binding Identifiers to Content

London and Amsterdam, September 15, 2014. — The Coalition for Innovative Media Measurement (CIMM), an industry organization that promotes innovation in audience measurement for television and cross-platform media, and the Society for Motion Picture and Television Engineers® (SMPTE®), the worldwide leader in motion-imaging standards and education for the communications, media, entertainment, and technology industries, today announced the results of the Request for Information (RFI) issued in December 2013, which sought technologies for the optimal open standard technical solution for binding Ad-ID and Entertainment Identifier Registry (EIDR) coding to all advertising and program content assets.

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Veronica Publishing First National European EPG Datafeed Provider to Join EIDR

Amsterdam, September 08, 2014. — IBC — Veronica Publishing, a leading Dutch print media TV program guide publisher, has joined the EIDR consortium. The EIDR identifier is increasingly leveraged in digital video supply chains that include content owners, content distributors, electronic retailers and technology provider companies.

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Riversand Technologies Furthers Commitment to Media and Entertainment Industry Clients Through MESA Advisory Board and Entertainment Identifier Registry Association (EIDR)

Houston, TX, August 04, 2014. – As part of its ongoing commitment to provide a complete Master Data Management (MDM) solution for the Media & Entertainment Industry, Riversand Technologies announced today that it has joined the Entertainment Identifier Registry Association (EIDR) and the Advisory Board of the Media and Entertainment Services Alliance (MESA). Earlier this year, Riversand showcased its multidomain MDM software MDMCenter® at MESA’s Entertainment Supply Chain Academy (ESCA) Digital 2014 Conference and was Brand Sponsor of their Hollywood IT Summit (HITS).
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MEASURE? NO MONEY, HONEY! – WHY MULTISCREEN ASSET ID STANDARDS WILL CHANGE EVERYTHING

THE DATE: June 26, 1974 – 40 years ago this month – the first Universal Product Code (UPC) bar code was scanned at a checkout register in Troy, Ohio. The item was a 10 pack of Wrigley’s Juicy Fruit chewing gum (the unopened pack now hangs in the Smithsonian). Today, bar codes reliably track the identity and price for retail goods in more than 90 countries, millions of times per day.

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WATCHWITH Extends Reach of Entertainment ID Registry (EIDR) to Interactive Video and Second Screen?

San Francisco, CA, April 22, 2014. – Entertainment Identifier Registry (EIDR) announced today the welcoming of Watchwith to its membership of entertainment and technology industry leaders. The addition of Watchwith marks the first EIDR member company to specialize in interactive video and second screen experiences, extending the reach of the EIDR’s universal ID solution to interactive companion experiences on mobile, web, advanced set-top boxes and Internet-connected TVs.

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Experts Tackle Metadata Madness

Los Angeles, CA, March 26, 2014. – Last December in Tampa, Fla., families waiting to watch Disney’s PG animation Frozen were reportedly shown a trailer for the NC-17-rated film Nymphomaniac. That’s a disaster for everyone involved, from filmmaker to distributor. And it’s something that probably could have been avoided with better metadata, according to Craig Seidel, VP of distribution technology for studio-funded tech research company MovieLabs.
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2013 News Releases

Viaccess-Orca Extends European Presence of EIDR Universal ID Solution

Louisville, CO, December 23, 2013. – The EIDR London, England, Viaccess-Orca, an innovative media company in France, has joined the Entertainment ID Registry organization, extending the European reach of the EIDR universal ID solution. The EIDR identifier is increasingly leveraged in digital video supply chains that include content owners, content distributors, electronic retailers and technology provider companies.

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CIMM and SMPTE® Issue Industrywide RFI

New York, N.Y., December 17, 2013. – The Coalition for Innovative Media Measurement (CIMM) and the Society for Motion Picture and Television Engineers (SMPTE®) today announced they have issued a formal industrywide Request for Information (RFI) seeking technologies for the optimal open-standard technical solution for binding Ad-ID and Entertainment Identifier Registry (EIDR) coding to all advertising and program content assets.

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EIDR in “Licenses for Europe” Recommendations

Brussels, Belgium, November 13, 2013. – The Communication on “Content in the Digital Single Market” of the European Commission (18 December 2012) announced a final plenary meeting to conclude the “Licences for Europe” stakeholder dialogue. This meeting was held on 13 November 2013. It provided an opportunity for the Working Groups to report-back to the plenary on the conclusions they have reached as a result of their discussions, focusing on the practical solutions that were identified. Practical solutions included 10 pledges to bring more content online. The 9th pledge, a declaration titled, “Declaration on Audiovisual Work Identifiers” was made by the audio-visual industry for improving identification and discoverability of audio-visual content online.
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Cable and Broadcast Apps Drive EIDR Universal ID Solution

Louisville, CO, June 20, 2013. – The EIDR Universal ID solution has recently been featured in three cable and broadcast industry implementations: a CableLabs Alternate Content Interop, the Coalition for Innovative Media Measurement’s TAXI initiative, and an Ad-ID ad testing partnership event hosted by CableLabs. The events, illustrate that the EIDR (Entertainment ID Registry) identifier is increasingly leveraged in digital video supply chains involving industry partners including content owners, content distributors, electronic retailers, entertainment services and technology provider companies.

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Rentrak Validates Dynamic Advertising Insertion For Video on Demand With Entertainment ID Registry

Portland, OR, June 05, 2013. – Rentrak (NASDAQ: RENT), the leader in multi-screen measurement serving the advertising, television and movie industries, today announced that it has successfully completed its role in the Dynamic Ad Insertion (DAI) interoperability event (Interop) sponsored by the Entertainment ID Registry (EIDR) and hosted by CableLabs, which demonstrated start-to-finish execution of DAI transactions for Video on Demand (VOD).

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DG Commits To Adopting Ad-ID And EIDR Standards

New York, NY, May 07, 2013. – DG (NASDAQ: DGIT), the world’s leading multiscreen ad management company, announced today that it plans to adopt both Ad-ID and EIDR open-standard video asset identification registries within its core operations, and for the benefit of its clients.

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Green Light For A Broadcasting Recognition Of The Value Of EIDR

Spring 2013 – EIDR (Entertainment ID Registry, pronounced like cider without the “c”), gained more support last year when it announced it had added a Time Warner and Bright House to Charter, Cox, Comcast and Shaw as participants. It also has studios, some hardware manufacturers, and MovieLabs and CableLabs as promoters. It also has a lengthy list of entities it calls industry contributors, which are comprised of suppliers and interestingly the British Film Institute.
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2012 News Releases

EIDR Universal ID Solution Expands In Europe

London, England, December 14, 2012. – West10 Entertainment, the British Film Institute (BFI), and the British Universities Film and Video Council (BUFVC) are the latest European entities to join Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders in the digital supply chain, including content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies.

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EIDR and ISAN to Provide Seamless Registration of Content IDs

Palo Alto, CA, December 12, 2012. – The Entertainment ID Registry (EIDR) and the International Standard Audiovisual Number International Agency (ISAN-IA) have embarked on efforts to support seamless registration of content IDs in either system to enable content producers and distributors to take full advantage of the capabilities of both systems. ISAN-IA has established a broad network of regional Registration Agencies (RAs) offering hands-on, personalized service to many thousands of content producers and other organizations of all sizes around the globe.

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Cable Drives Expansion of EIDR Universal ID Solution

Louisville, CO, October 17, 2012. – Time Warner Cable and Bright House Networks are the latest cable service providers to join Entertainment ID Registry (EIDR), the coalition promoting the use of a unique, global identifier of entertainment assets including films and television episodes. The EIDR coalition is organized as an industry non-profit, and is comprised of key stakeholders from content owners, video post-production houses, content distributors, retailers, entertainment services and technology provider companies. Cable MSOs and CableLabs are engaged in integrating the registry and promoting EIDR through interop events and public demonstrations.

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2011 News Releases

Entertainment ID Registry (EIDR) Gains Strong Support From Major Entertainment Companies

Hollywood, CA, September 07, 2011. – The Entertainment ID Registry (EIDR) today announced that leading entertainment companies have begun integrating the use of EIDR IDs into their digital distribution workflows. These developments along with the support of two influential industry organizations – DEG: The Digital Entertainment Group (DEG) and the Hollywood IT Society (HITS) – signal strong growth in adoption of EIDR IDs as the universal unique identifier for movie and TV assets across the global entertainment supply chain.

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2010 News Releases

Leading Entertainment Companies Create Registry For Movie And Television Content

Hollywood, CA, October 27, 2010. – A new international coalition, led by MovieLabs, CableLabs®, Comcast and Rovi Corporation, today announced the launch of the Entertainment Identifier Registry (EIDR), a non-profit global independent registry that provides a uniform approach to cataloging movies, television shows, and other commercial audio/video assets with unique identifiers (IDs). Backed by a broad group of industry players, including Deluxe, Universal Pictures, Neustar, Paramount Pictures, Sonic Solutions, Sony Pictures Entertainment, Walt Disney Pictures, Warner Bros. Entertainment, Motion Picture Association of America, Inc., Civolution, Vobile, INA (L’institut national de l’audiovisuel) and others, the registry is set up as an industry resource to help streamline digital commerce and simplify consumer transactions. The consortium is actively looking to expand with new partners and participants internationally.

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2017 Newsletters

2016 Newsletters

2015 Newsletters

Journal Articles

2017 Journal Articles

Solving TV’s Identity Crisis

April/May 2017 – Clive Bishop, ITV and EIDR Board of Director says, assigning a unique number to every programme will benefit the whole industry. Watching the Oscars debacle, it struck me how easily such a mix-up can happen – numerous envelopes all with similar titles: ‘best this’ and ‘best that’. Notwithstanding the distractions of social media, this kind of confusion happens all the time in the audiovisual world. Which version of 39 Steps do you mean? The Office – is that with Ricky Gervais or Steve Carrell?…It’s all about delivering business benefits, which ITV, along with its partners, has sought to realise by using the Entertainment Identifier Registry (EIDR).

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EIDR ID Round Trip Validates Vision of Unique Identifiers – Efficiencies Benefit both Studios and Retail Partners

Spring 2017 – By Jason Peña, Industry Standards Program Lead, Google Play Movies & TV, and
Don Dulchinos, Executive Director, Entertainment Identifier Registry (EIDR). Abstract: Entertainment Identifier Registry board (EIDR) member Google recently announced that YouTube transactional reports have been improved to include the EIDR ID. This marks the longanticipated completion of the EIDR “round trip,” and the realization of huge efficiencies in tracking and reporting. This article will describe the three elements of this round trip: EIDR ID registration and industry coverage; communication of EIDR IDs in the context of the EMA avails standard; and automation of financial reporting aided by EIDR IDs. The inclusion of EIDR IDs in reporting in turn creates a very valuable input into asset management and business intelligence applications.

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2015 Journal Articles

Content Identification for Audiovisual Archives

October 2015 – Stephen McConnachie, British Film Institute; Richard Kroon, EIDR; Raymond Drewry, Movielabs; Andrea Leigh, Library of Congress, have co-authored an article entitled, Content Identification for Audiovisual Archives, which appears in the latest edition of the IASA Journal, Issue No 45. The article highlights the value that EIDR brings to the Audiovisual Archival community.

Digital archives exist within a complex global web of interests and agencies with ever-increasing – and often conflicting – demands placed on their limited resources. Issues with work identification confront them during acquisition, reconciliation, and de-duplication of assets obtained from multiple sources. A curated system of unique, global identification for audiovisual works, their derivative versions, and physical and digital manifestations as provided by EIDR can directly address many of these issues and enable the provision of systems and services that address many more. The paper identified several use case examples, including a federated system for archive search and retrieval, the collection of off-air television broadcasts, and addressing intellectual property rights assertions.

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NAB 2015 Tech Paper: EIDR for Sports Broadcasting Content Management Challenges

Spring 2015 – Any broadcast organization that remains static will soon become irrelevant. To remain competitive, broadcasters must constantly work to increase process velocity, accuracy, and flexibility while reducing time to market, manual touch-points, and associated labor costs. A necessary element in this is globally unique and persistent works identification, such as EIDR (Entertainment Identifier Registry) content and video service identifiers. Sports programming, as a broadcast case study, encompasses all of the issues found in the traditional broadcast supply chain, plus those common to other types of live events and additional complications unique to sports programming. To receive maximum benefit from standardization, a broadcaster must review its propriety processes, often built up over decades, to determine where and how to accommodate change. Effective solutions developed in the crucible of sports broadcasting have important workflow implications for all broadcasters, with particular relevance for those who work with non-sports live events and local origination programming.

*This paper was first presented at NAB 2015, and is published here by kind permission of NAB.

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M&E Journal: Bringing Order to Digital Identifiers

Winter 2014/2015 – M&E workflows are increasingly complex and revenue is derived from increasing numbers of lower-value transactions. Anything that can reduce costs, increase supply chain velocity, or put organizations in a position to respond quickly to new threats and opportunities is worthy of consideration. Common use of EIDR as a globally unique, persistent identifier will accrue multiple benefits throughout the media & entertainment ecosystem at multiple points within every product supply chain.

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2014 Journal Articles

Efficient Workflows for Automated Rich Metadata Production

Amsterdam, September 15, 2014. — IBC — Rich metadata has become an essential component in media distribution, primarily to improve discovery and navigation for the consumer across an increasing number of platforms and services. Metadata production costs need to be reduced to maintain reach across these new platforms and create an efficient bridge between broadcast and digital services. Raw materials are drawn from many sources, which often use their own formats and proprietary identifiers, making interoperability error prone, expensive, and difficult to scale. This paper covers new approaches to automated matching of metadata based on three features of the EIDR unique identifier: resolvability, explicit support for identifiers from other systems, and the availability of a web-based API.

*This paper was first presented at IBC 2014, and is published here by kind permission of IBC.

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M&E Journal: Transforming Entertainment Through Technology

Winter 2013/2014 – In the new world of media & entertainment distribution in the digital age, a key landmark was reached in August of 2010 with the formation of the Entertainment Identifier Registry, or EIDR, by founding members MovieLabs, CableLabs, Comcast, and Rovi. EIDR provides a Universal Media ID for Movie, TV, and other audiovisual content. EIDR’s mission is to drive out inefficiencies in the supply chain, enabling new business models and workflow processes to support the increasing opportunities and complexities in the digital distribution of content.

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2012 Journal Articles

M&E Journal: Asset Identification Through EIDR In a World of Entertainment Everywhere

Fall/Winter 2012 – The Entertainment Identifier Registry provides a top level Universal Media ID for all movie and TV content. EIDR’s mission is to drive out inefficiencies in the supply chain, while enabling new business models and workflow processes to support the increasing opportunities in digital distribution of content. This article will explore the value proposition of EIDR’s global unique identifier in the entertainment industry supply chain. It will describe how using a standard content identifier streamlines implementation of multiplatform digital delivery, and will illustrate the value of EIDR in case studies for online retail distribution including UltraViolet.

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