EiDR News

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EIDR Annual Participant Meeting Set for Dec. 5 in Amsterdam

Following an all-virtual edition due to the pandemic, the EIDR Annual Participant Meeting (APM) returns Dec. 5, this time in Amsterdam as part of the in-person IBC Show, with viewers worldwide also able to watch live online, marking the first-ever hybrid in-person and live digita... More

Solving the Genre Classification Conundrum

“Genre” is one of the most-used terms in the entertainment business. But pinning down exactly what we need by genre is challenging. Is an “animated adventure” an “animated” movie or an “adventure” movie? Is a “sci-fi thriller” science fiction, thriller, or bot... More

The (Un)Predictability of SVOD Performance

Streaming services are a mystery. Complete and accurate theatrical box office, television audience ratings, and home video rental performance have generally been available throughout their respective histories, but comparable streaming data are much harder to find. Subscrip... More

There’s Always Room for Pie

At a recent brunch, a friend used a slice of boysenberry pie as a waffle topping (with ice cream, of course). He liked it so much, he did it again. Personally, I like to keep my waffles and pies separate (both with ice cream, of course), but however you serve it, there’s nothin... More

EIDR Director Kip Welch Departs, ‘Proud’ of Tenure with Registry

Kip Welch, a founding executive officer, longtime board member, and executive director of the Entertainment ID Registry (EIDR) since December 2019, is stepping down from his roll with EIDR effective Aug. 13. Hollie Choi, a media and entertainment veteran who most recently work... More

EIDR Names Hollie Choi Executive Director

The Entertainment ID Registry (EIDR), the source of universal identifiers for digital distribution of movie and television assets, appointed Hollie Choi to lead the organization as executive director, effective July 26. Choi is tasked with guiding EIDR into the next phase of i... More

The Revolution Can Be Televised

On the Fourth of July each year, Americans mark a solemn observation of the time when our ancestors overthrew the crushing yoke of foreign imperialism in the traditional American way: with an excess of beer, explosives, and meat cooked over an open fire. In the mid-18th century,... More

Meta CEO: How to ‘Turbocharge’ EIDR Workflows

The Meta Data Systems EIDR matching and registration module is effectively “turbocharging” the Entertainment ID Registry (EIDR) workflows of some of the world’s largest studios and broadcasters,according to Robin Tucker, Meta’s CEO and founder. Speaking during the Work... More


Juneteenth is an annual commemoration of the end of slavery in the United States. The name is a portmanteau[1] of June Nineteenth, in reference to June 19, 1865 when General Order No. 3 was issued by Union General Gordon Granger in Galveston, Texas, declaring all slaves then in t... More

Around the World (and then Some)

May 5 is celebrated around the world[1] as the birthday of Nellie Bly (née Elizabeth Jane Cochran; May 5, 1864 – Jan. 27, 1922), the most famous person to come from Pennsylvania since the colony was founded by William Penn in 1681.[2] Nellie, then still Elizabeth, first came t... More