As part of the Entertainment ID Registry’s (EIDR) continued efforts to enhance the quality of data within the registry, EIDR will soon introduce a weekly email summary of data quality/best practice issues found in the records user companies registered in the prior week (e.g., r... More
EiDR News
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EIDR Calls for Speakers, Topics for April Conference
The Entertainment ID Registry (EIDR) is calling for speakers, panel ideas, and topic submissions for its next Annual Participant Meeting (APM), to be held in April in Los Angeles.The 2025 edition of the EIDR APM was held at NBCUniversal and featured sessions revolving around ... More
A Bottle for the Holidays
As the holiday season leads into the awards season, many a bottle will be opened and shared with friends and family to celebrate and, for some, to commiserate. But let’s take a look at a bottle of an entirely different sort: the “bottle film.” Bottle films stand in contras... More
EIDR Welcomes Sveriges Television AB
The Entertainment ID Registry (EIDR) is welcoming its latest member from Sweden, national public television broadcaster and news site Sveriges Television AB (SVT), which is funded by a public service tax on personal income in the country. Founded in 1950 as part of the European ... More
EIDR Certifies with EU-U.S. Data Privacy Framework
The Entertainment ID Registry (EIDR) has been certified with the EU-U.S. Data Privacy Framework (EU-U.S. DPF), which allows for the secure exchange of personal data between European Union countries and certified U.S. companies. The certification ensures required data protection ... More
Fifteen Years of EIDR: One Identifier, an Entire Industry Connected
On Dec. 10, 2010, the Entertainment Identifier Registry — better known today as EIDR —officially launched with a deceptively simple mission: give the global entertainment industry a single, universal way to identify audiovisual content. Fifteen years later, that mission has q... More
Versant Media Joins EIDR
New York-based media giant Versant has become the latest company to join the ranks of the Entertainment ID Registry (EIDR). Founded in 2025 as a Comcast subsidiary, the company consists of networks previously owned by NBCUniversal, including MS NOW, CNBC, USA, SyFy, Rotton Toma... More
SoCal Women’s Panel: AI Can Solve M&E Metadata Problems
The concerns around AI touching every corner of humanity aren’t without merit. Job losses, deepfakes, and entire library of Hollywood content showing AI running amok are enough to give anyone pause. But according to media and entertainment experts on the panel “Seize the AI ... More
Choi Offers AI, M&E Insights at AITP Event
Hollie Choi, managing director of the Entertainment ID Registry (EIDR), recently spoke at a meeting of the Los Angeles chapter of the Association of Information Technology Professionals (AITP), sharing insights into how the media and entertainment industry is using AI in everythi... More
Getting your ‘Eek!’ on without all the ‘Eww!’
Fear should send us running. Yet millions of people willingly buy tickets, press “play,” and lean forward in the dark just to jump back in fright. Horror movies have been box-office mainstays for over a century. The question isn’t just why horror exists—it’s why we seek... More