EiDR News

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Metarex, EIDR Work Together on Glass-to-Glass Metadata

By Bruce Devlin, founder, Mr MXF, former standards VP, SMPTE. Everywhere you look in the media industry now, you’ll find the word metadata being used. Consumer experience is navigated with it. Supply chains depend upon it. AI workflows generate boat loads of the stuff and we h... More

Engineer’s Room: Let’s Talk About …

Normally, in this space we talk about movies and television program linked by some sort of unifying theme. This month, we’re going to talk about programs that talk about programs: specifically, podcasts dedicated to media & entertainment. Podcasts[1] are essentially talk r... More

EIDR, LMT Tout the Importance of Standards at ITS Localisation

Two of the top voices in entertainment intelligence took the stage Feb. 28, during the conference session “Languages, LMT, and the “EID”R of the beholder,” at the Innovation and Transformation Summit (ITS): Localisation event in London, to discuss the importance of stan... More

Google Makes EIDR-Enabled Assets More Visible

There are all sorts of benefits to having your content registered with an ID from the Entertainment ID Registry (EIDR): eliminate costly translations between proprietary ID systems, lower risk of misidentification caused by duplication and lack of ID uniqueness, improved internal... More

EIDR, LMT Bring Intelligence to ITS Localisation

At the 28 Feb. Innovation and Transformation Summit (ITS): Localisation in London, two of the top voices in entertainment intelligence will take the stage to discuss “Localisation, Languages (LMT), and the ‘EID’R of the Beholder.” Hollie Choi, managing director of the E... More

EIDR’s Choi ‘Humbled’ to Mentor for Knowledge Circles for Impact Program

Hollie Choi, managing director of the Entertainment Identifier Registry (EIDR), is one of more than a half dozen industry leaders who has volunteered their time to become a mentor for the Women in Technology Hollywood’s (WiTH) Knowledge Circles for Impact project, which offers... More

Hammer Films

Today, the UK’s Hammer Films is still best known for its string of gothic horror films from the 1950s through 1970s (thanks in large part to their frequent appearance on television), but there was so much more to Hammer Films than just genre films and quota quickies. Hammer Fil... More

EIDR Efforts Highlighted at Feb. 28 ITS: Localisation London Event

MESA’s annual Content Workflow Management Forum has re-branded to the Innovation and Transformation Summit (ITS): Localisation, and EIDR is among those sponsoring the premiere event for language service providers in media and entertainment. ITS: Localisation — MESA’s first... More

EIDR Executive Director: The Localization Flash Mob

The process of localizing content for distribution internationally has charmingly been described as spaghetti-like. I prefer to think of it as a flash mob. Do you remember flash mobs? The purpose is to initially confuse others, but then entertain them. There is an organizer, a... More

EIDR’s Got You Covered: 2023 Oscar Nominations

Nominations for the 95th Academy Awards are out and this year 54 different movies have been recognized with 121 individual nominations in 23 separate categories, led by Everything Everywhere All at Once with 11 nominations in total including Best Picture, 4 Acting nominations, an... More