For more than 15 years, the Entertainment ID Registry (EIDR) has used rules-based deduplication to help ensure content uniqueness by comparing new asset metadata against existing records.As the scale and complexity of the content ecosystem have grown, EIDR has introduced a ne... More

At the April 24 Annual Participant Meeting hosted by Google in Los Angeles, a panel of studio and technology experts will offer insights into what’s next for the Registry. The panel — “What Comes Next for EIDR: Staying Ahead of a Changing Industry” — will feature EIDR... More

Over the past year, the Entertainment ID Registry (EIDR) has undertaken significant modernization efforts to strengthen its technical foundation. In the panel “Scaling Identity Without Breaking It: What’s Changing and Why It Matters” at the April 24 Annual Participant Meet... More

EIDR has several, regularly-scheduled maintenance windows:Registry Backup: Daily @ 6 a.m.-9 a.m. UTC (the production registry may be in read-only mode briefly while the backup is running) Production Maintenance: 4th Sunday of each Month @ 5 a.m.-8:00 a.m. UTC (the prod... More

Pulling an all-nighter is a rite of passage for most college students, but not everyone goes to college – or studies – so, for the rest of us there are movies that drop their characters into a city[1] at night, stir up their lives in some unexpected way, and then step back to... More

Sticking with the theme (“Growing EIDR Together”) of the April 24 Annual Participant Meeting hosted by Google in Los Angeles, the heads of EIDR will be hosting an interactive session to gather input for the Registry. In the session “EIDR Gift Exchange,” Hollie Choi, man... More

At the April 24 EIDR Annual Participant Meeting hosted by Google in Los Angeles, Marc Gray, CEO of SonicOrigin, will discuss how growing the EIDR registry will increasingly depend on attaching verifiable credentials to every piece of media content and its derivatives, not just th... More

Multinational technology giant Meta is the latest company to join the Entertainment ID Registry (EIDR), bringing the parent company of Facebook, Instagram, WhatsApp, Messenger, Threads, and more into the content ID organization. One of the largest tech companies in the world, Me... More

Discussing ways to modernize the Entertainment ID Registry (EIDR) will be a hot topic April 24 at the organization's Annual Participant Meeting. In the panel “Modernizing the Registry: Infrastructure, Intelligence, and Long-Term Sustainability,” panelists will discuss the si... More

The Entertainment ID Registry (EIDR) has landed on a theme and location for its April 24 Annual Participant Meeting: “Growing EIDR Together” will be hosted by Google in Los Angeles. “This year, our focus is simple and bold: grow the Registry,” said Hollie Choi, EIDR’s ... More