EiDR News

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EIDR Director Kip Welch Departs, ‘Proud’ of Tenure with Registry

Kip Welch, a founding executive officer, longtime board member, and executive director of the Entertainment ID Registry (EIDR) since December 2019, is stepping down from his roll with EIDR effective Aug. 13. Hollie Choi, a media and entertainment veteran who most recently work... More

EIDR Names Hollie Choi Executive Director

The Entertainment ID Registry (EIDR), the source of universal identifiers for digital distribution of movie and television assets, appointed Hollie Choi to lead the organization as executive director, effective July 26. Choi is tasked with guiding EIDR into the next phase of i... More

The Revolution Can Be Televised

On the Fourth of July each year, Americans mark a solemn observation of the time when our ancestors overthrew the crushing yoke of foreign imperialism in the traditional American way: with an excess of beer, explosives, and meat cooked over an open fire. In the mid-18th century,... More

Meta CEO: How to ‘Turbocharge’ EIDR Workflows

The Meta Data Systems EIDR matching and registration module is effectively “turbocharging” the Entertainment ID Registry (EIDR) workflows of some of the world’s largest studios and broadcasters,according to Robin Tucker, Meta’s CEO and founder. Speaking during the Work... More


Juneteenth is an annual commemoration of the end of slavery in the United States. The name is a portmanteau[1] of June Nineteenth, in reference to June 19, 1865 when General Order No. 3 was issued by Union General Gordon Granger in Galveston, Texas, declaring all slaves then in t... More

Around the World (and then Some)

May 5 is celebrated around the world[1] as the birthday of Nellie Bly (née Elizabeth Jane Cochran; May 5, 1864 – Jan. 27, 1922), the most famous person to come from Pennsylvania since the colony was founded by William Penn in 1681.[2] Nellie, then still Elizabeth, first came t... More

How FlickShow Makes it Easier to Register Content on Universal AV Databases

EIDR universal IDs are becoming mandatory for some content buyers before they agree to purchase a movie or TV show, and they will often use the various universal audiovisual databases around the world to research content. Registering content on all of these databases can be da... More

Tamr Touts the Benefits of Data Mastering at Scale

While traditional data mastering works just fine for small, simple problems, a new approach was needed for larger, more complex projects, according to software company Tamr. As enterprise data grows exponentially, decades of technologies have failed to address the challenge of... More

EIDR Turned to Reshuffle for New Open Source API Proxy

The new EIDR API Proxy was built on the framework of Reshuffle’s integration platform for developers that provides capabilities and applications that go well beyond EIDR’s current use, according to EIDR and Reshuffle. Reshuffle recently moved to a full open source framewor... More

How Premiere Digital, EIDR Make Deduplication Easier

Premiere Digital Services (PDS) supports EIDR in a key technical role: the deduplication process, according to Robert Grayson, EIDR support manager at PDS. “We work with EIDR to help meet its support goals,” as well as “deduplication and other technical needs that it hap... More