Hollie Choi, managing director of the Entertainment Identifier Registry Association (EIDR), will be on the show floor at the NAB Show in Las Vegas, April 14-15, discussing how EIDR’s work supplying the entertainment supply chain with universal identifiers for a broad array of audio-visual objects can benefit all media and entertainment companies, both large and small. To book time with Choi at NAB, email her at [email protected].