EIDR Plans for the Future at NAB 2024

LAS VEGAS — EIDR managing director Hollie Choi spent her time at the 2024 NAB Show doing what she does best: “Planning for the future of EIDR. And planning for what’s next.”

With GenAI and FAST being the top buzz words of the show, Choi was spotted holding court with potential new members who could not only benefit from what EIDR offers, but also bring new technologies to the equation.

“Content authenticity and provenance are some of the big things I’ve heard people are concerned about, and that’s an area EIDR is keeping tabs on,” Choi said.

EIDR members in attendance at NAB: Google, Gracenote, NBCUniversal, Paramount, Xperi, Sinclair, Disney, Warner Bros.-Discovery, Deluxe, Microsoft, BBC Studios, BeBanjo, FPT, Fabric, Fox, Lionsgate, MetaBroadcast, Netflix, NPD, PBS, Premiere Digital, RSG Media, Spherex, Vubiquity, and Whip Media.