PFT Signs Up with Entertainment Identifier Registry

Los Angeles, 2 April 2012 – Prime Focus Technologies (PFT), the global digital content operations specialist, has joined the EIDR [ENTERTAINMENT IDENTIFIER REGISTRY], the global B2B registry for unique identification of content. PFT, with its world-leading Hybrid Cloud technology platform CLEAR™, provides technology and services to major media players including The Associated Press (AP), News Corporation’s Star TV, A&E, EROS International, British Movietone Library, British Film Institute, Colors TV, Multi Screen Media (MSM) and Board of Control for Cricket in India (BCCI).

With a strong domain knowledge of the entertainment and media industry, and excellent technology credentials, PFT offers an enterprise-wide solution to leading broadcasters, sports federations, news agencies, entertainment giants and music companies, to manage their content, workflows and enterprise processes in the cloud.

Already managing over 150,000 hours of content, and adding over 40,500 new episodes of TV content, and the creation of over 5 million files for syndication and Video on Demand fulfillment every year, not to mention the 10,500 hours of subtitling for TV and Film content that PFT produces on a yearly basis, CLEAR pushes a huge volume of digital content with enriched metadata into the eco-system. This participation with EIDR will add value to PFT’s processes, enhancing the metadata for universal consumption.

The Entertainment Identifier Registry is an industry body established with the goal of creating a single ID system for every piece of movie and TV content, in order to streamline and facilitate smart searches, improve personal recommendations and streamline the digital supply chain workflow. Since EIDR manages the allocation of unique identifiers to TV shows and movies, it will enable PFT to enhance its usage tracking and integration of systems and data sets related to those programmes.

The registry has been set up as an industry resource to help streamline digital commerce and simplify consumer transactions, and is built on the International Digital Object Identifier (DOI) ISO approved standard. It tracks all commercial content down to the product and SKU level, as well as edits, clips, composites, and encodings. The system includes an SDK and APIs for integrated and consistent browse, filter, and search for unique content.

This participation with EIDR will help Prime Focus Technologies to deliver rich metadata to customers across multiple platforms, while easily linking that data to content and applications from studios, broadcasters, other content creators and distributors.

Ganesh Sankaran, COO of PFT commented, “As a leading provider of unified content operations to the entertainment and media industry, we are pleased to join EIDR. The market is showing a steady migration to digital formats, and initiatives such as EIDR are essential in enabling standardization and collaboration across the media industry. Participating in EIDR resonates with our objective of enabling a sustainable eco-system for all, from content owners to distributors to consumers, facilitating maximum benefits for everyone in the industry.”

“EIDR is excited to have innovative companies such as Prime Focus Technologies join in the growing commercial use of the registry. With PFT’s diverse service offerings to many companies in the digital content supply chain, we believe EIDR can play an important role in streamlining work flows, increasing quality, and reducing costs,” added Kip Welch, President of EIDR.