WATCHWITH Extends reach of Entertainment ID Registry (EIDR) to Interactive Video and Second Screen

Sync-to-Broadcast Leader Adds EIDR Support to Watchwith API

April 22, 2014 – SAN FRANCISCO, California, Entertainment Identifier Registry (EIDR) announced today the welcoming of Watchwith to its membership of entertainment and technology industry leaders. The addition of Watchwith marks the first EIDR member company to specialize in interactive video and second screen experiences, extending the reach of the EIDR’s universal ID solution to interactive companion experiences on mobile, web, advanced set-top boxes and Internet-connected TVs.


Watchwith’s sync-to-broadcast content management system is the leading solution for television networks and programmers to create, control and distribute interactive content, commerce and advertising in sync with their programming and commercials. The EIDR identifier is increasingly leveraged in digital video supply chains that include content owners, content distributors, electronic retailers and technology provider companies.


“Watchwith is pleased to join EIDR and support this important industry initiative,” said Zane Vella, Watchwith founder and CEO. “Uniquely identifying each program is a critical step to unlocking new revenue and new interactive consumer experiences. EIDR can play a key role in scale and interoperability for interactive video features.”


“We are excited to welcome Watchwith to EIDR,” said Don Dulchinos, Executive Director of EIDR. “Watchwith will dramatically broaden the range of applications and work flows where EIDR increases efficiencies and enables new types of content monetization.”


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About EIDR:
The EIDR Organization is a nonprofit industry association managing universal identifiers for a broad array of television and film assets. EIDR maintains management and technical support personnel in Europe and North America. For more information, please visit


About Watchwith:
Watchwith provides a hosted software platform that broadcasters and television networks use to create, schedule and deliver perfectly timed interactive content, advertising and commerce in sync with their programming. Television producers use Watchwith Showrunner™ to efficiently author original interactive sync-to-broadcast content. The Watchwith Real-Time API™ delivers interactive content around live broadcast events, pre-recorded programming and commercials. Watchwith enables programmers to control the sync-to-broadcast experience around their content, and to connect with their audience across mobile, web, social and connected TVs. Watchwith is headquartered in San Francisco, California and investors include Rogers Venture Partners, Samsung, Arris and Gracenote. For more information about Watchwith, visit


Media Contacts:

Don Dulchinos
Tel: (303) 909-4598
Email: [email protected]


JR Cordray
Tel: (415) 552-1552
Email: [email protected]