News

Warner’s Hitesh Pau Kicks Off EIDR Instructional Series

Hitesh Pau, director of operations strategy for Warner Bros. Entertainment, has debuted the first in a series of blogs providing instructions on how to access EIDR via the API usin... More

WWII Inspired Amazing Films

Sept. 3 marked the 75th anniversary of V-J Day and the official end of World War II (the war in Europe had ended some months earlier on May 8, 1945). Over the course of six years, ... More

BB First Latin American Company to Join EIDR

BB, a market research and consultancy considered the leader in the telecommunications and media and entertainment Industries, announced today that it joined the Entertainment Ident... More

EIDR’s Got You Covered: 2020 Emmy Nominations

EIDR would like to congratulate the 91 different programs that shared the 218 nominations across 36 different categories in the 2020 Primetime Emmy Awards. The 72nd Primetime Emmy ... More

The Father of Hollywood

Aug. 12 marked Cecil B. DeMille’s birthday. Today, DeMille, known as “The Master of Spectacle,” is best known for his biblical epics, including The Ten Commandments (1956), S... More

The Engineer’s Room: Some Summer Fun

Not since Die Hard was declared a Christmas movie[1] has there been as much controversy as we find ourselves facing this month. The northern hemisphere is well into summer, so it�... More

EIDR Welcomes Outdoor Sportsman Group

Outdoor Sportsman Group (OSG), the world’s largest media company devoted entirely to outdoor lifestyle content, has joined the Entertainment Identifier Registry (EIDR) to better... More

EIDR’s Kroon: We’re Both ‘Best-‘ and ‘Worst-Kept’ Secret in M&E World

During the late-May Hollywood Innovation and Transformation Summit (HITS) Live event, EIDR technical director Richard Kroon put the state of the Entertainment ID Registry succinctl... More

The Engineer’s Room: National Doughnut Day

On the face of it, you’d think that National Doughnut[1] Day, celebrated each year on the first Friday in June, honors police officers and their service to the community. Particu... More

EIDR Executive Director Offers Updates on Power User Group, 2020 Goals

A message from EIDR Executive Director Kip Welch — I hope that you are well and staying safe in the current situation. Our Annual Participant Meeting on March 3 seems a ver... More

An EIDR 2.5 Statistical Wrap After Launch

The April 25 launch of the latest significant stack improvement to EIDR, EIDR 2.5, is in the books, and with it comes both reliability and resilience for both registry and de-dupli... More

The Engineer’s Room: Better than the Original

With the release of EIDR 2.5 on April 25, our thoughts turn to other sequels that are better than the original. While EIDR 2.5 is faster, easier to use, and more accessible than it... More